Title | DRUMS |
Brand | MAJBLOMMAN |
Product/Service | THE MAJBLOMMAN PIN |
Category |
A13. Not-for-profit / Charity / Government |
Entrant
|
GULLERS GRUPP Stockholm, SWEDEN
|
Idea Creation
|
GULLERS GRUPP Stockholm, SWEDEN
|
Media Placement
|
BRIGHT MEDIA Gothenburg, SWEDEN
|
Production
|
GULLERS GRUPP Stockholm, SWEDEN
|
Production 2
|
AGENT MOLLY Stockholm, SWEDEN
|
Credits
Olof Gustafsson |
Gullers Grupp |
Copywriter |
Björn Eklind |
Gullers Grupp |
Art director |
Joseph Engman |
Gullers Grupp |
account director |
Annika Lundholm Moberg |
Gullers Grupp |
Final art |
Elin Sjögren |
Gullers Grupp AB |
copywriter |
Hans Ericksson |
Agent Molly & CO |
Photographer |
Cultural/Context information for the jury
The Mayflower Charity Foundation (Majblomman) is Sweden's largest child aid organisation. To collect money, Mayflower pins are sold, which are worn on coat collars during May. The money goes to children in poor families in Sweden. Each year Majblomman gives millions of kronor to disadvantaged children, all thanks to the tens of thousands of other children who sell Majblomman. The money pays for music classes and other leisure activities that let more children take part of the community.
Translation.
Buy a Majblomma to help more parents buy earplugs!
Across Sweden, children are learning to play the drums. Some of them do it thanks to Majblomman. Not all children can afford to take music classes and rent instruments. Nagging or wishing won´t top up a bank account that´s empty att the end of the month-every month. That´s why Majblomman exists. Each year we give millions of kronor to disadvantaged children, all thanks to the tens of thousands of other children who sell Majblomman. The money pays for music classes and other leisure activities that let more children take part of the community.
Visit Mjblomman.se to learn about how it works, what we do, and how to apply for funding. Buy a Majblomman and make a difference for children in Sweden!