Title	KYL O'REN
Brand	THE IRISH EXAMINER
Product/Service	NATIONAL DAILY NEWSPAPER
Category	A09. Media / Entertainment
Entrant	CHEMISTRY Dublin, IRELAND
Idea Creation	CHEMISTRY Dublin, IRELAND

Name	Company	Position
Emmet Wright	Chemistry	Creative Director

View Script

Write a short summary of what happens in the radio advert

It's morning time, in a small 'Bed and Breakfast', a guesthouse somewhere in rural Ireland. A mysterious, sinister-sounding character sits down to breakfast and is greeted by the very friendly owner. Blissfully unaware of who he is, but very used to speaking to tourists, she engages him in some chit-chat.

Cultural/Context information for the jury

As with the previous Star Wars movie The Force Awakens, key scenes in The Last Jedi were shot in Ireland, in counties Cork and Kerry. The locations chosen for scenes such as Luke Skywalker's island refuge are in small, remote locations, where the arrival of the full Hollywood apparatus of cast and crew (and characters?) is big news. This good-natured 'culture clash' generates a huge amount of interest nationally. It's big news - hence the radio spot for national newspaper, The Irish Examiner. One local reference to note: Cork is historically known in Ireland as 'The Rebel County', for the stance it took against the Empire. The British Empire, that is.

Script

SFX: Morning in a small B&B FVO: Good morning. Did you sleep well? MVO: (speaks as if through helmet) Yes. FVO: First time here in Ireland? MVO: I have travelled across the galaxy. FVO: Sound’s far, far away… MVO: The Supreme Leader sensed… an awakening. There are rebels here. FVO: That’ll be Cork! MVO: There is one among them… I feel a strange bond with her. FVO: A long lost relative, maybe? A cousin on your mother’s side, like? MVO: She is strong. She wishes to fight me. FVO: Ah, sure that’s in every family. MVO: It is her destiny to join me. FVO: Maybe get her a gift – I love pot pourri. There’s some in the downstairs toilet – have a whiff before you go. MVO: Yet, I feel strangely cold… FVO: Well, the heating’s on full blast. MVO: There are traitors near. They will kneel before the Empire. FVO: Sure, lookit. More toast? ANNCR: What happened when Hollywood came to Kerry? In this Saturday’s Irish Examiner, we take an exclusive trip to the location of the new Star Wars movie, and hear how the stars behaved. The Saturday Irish Examiner – with Sport, Food, Fashion, Property, TV Guide and Motors.