Title Brand Product / Service Entrant Company Country Production Company Country Award
A01 Food & Drink
BERNHARD
ANTIDOTE VERTRIEBS GMBH / ANTIDOTE ORGANIC JUICE
BBDO Berlin GERMANY STUDIO FUNK Berlin GERMANY
NANCY
ANTIDOTE VERTRIEBS GMBH / ANTIDOTE ORGANIC JUICE
BBDO Berlin GERMANY STUDIO FUNK Berlin GERMANY
TREVOR
ANTIDOTE VERTRIEBS GMBH / ANTIDOTE ORGANIC JUICE
BBDO Berlin GERMANY STUDIO FUNK Berlin GERMANY
A03 Healthcare
RYAN & SUZIE
DEXCOM / DEXCOM G6
McCANN BIRMINGHAM UNITED KINGDOM RORSCHACH RADIO London UNITED KINGDOM
Bronze
FISTBUMP
DEXCOM / DEXCOM G6
McCANN BIRMINGHAM UNITED KINGDOM RORSCHACH RADIO London UNITED KINGDOM
MINDHOLE
DEXCOM / DEXCOM G6
McCANN BIRMINGHAM UNITED KINGDOM RORSCHACH RADIO London UNITED KINGDOM
A04 Consumer Durables
LIFE OF BRICK
LEGO GMBH / LEGO
SERVICEPLAN GERMANY Munich GERMANY YESSIAN MUSIC Hamburg GERMANY
A05 Automotive
PONYTAIL
VOLKSWAGEN AG / VOLKSWAGEN
GRABARZ & PARTNER Hamburg GERMANY STUDIO FUNK Hamburg GERMANY
DONUT
VOLKSWAGEN AG / VOLKSWAGEN
GRABARZ & PARTNER Hamburg GERMANY STUDIO FUNK Hamburg GERMANY
LILLI
VOLKSWAGEN AG / ADAPTIVE CRUISE CONTROL WITH PREDICTIVE SPEED CONTROL (IN THE NEW ARTEON)
GRABARZ & PARTNER Hamburg GERMANY STUDIO FUNK Hamburg GERMANY
TIM
VOLKSWAGEN AG / ADAPTIVE CRUISE CONTROL WITH PREDICTIVE SPEED CONTROL (IN THE NEW ARTEON)
GRABARZ & PARTNER Hamburg GERMANY STUDIO FUNK Hamburg GERMANY
F*CK PARKING - MAN
SMART / A SMART CAR
BBDO BELGIUM Brussels BELGIUM SONICVILLE Brussels BELGIUM
F*CK PARKING - WOMAN
SMART / A SMART CAR
BBDO BELGIUM Brussels BELGIUM SONICVILLE Brussels BELGIUM
5 MIN AND 13 SECONDS OF PARKING
SMART / A SMART CAR
BBDO BELGIUM Brussels BELGIUM SONICVILLE Brussels BELGIUM
Short List
SEDAN CAR
SMART / CARS
BBDO BELGIUM Brussels BELGIUM SONHOUSE Brussels BELGIUM
SUV
SMART / CARS
BBDO BELGIUM Brussels BELGIUM SONHOUSE Brussels BELGIUM
AUDIO STUDIO – THE RADIO EXPERIMENT
PORSCHE HUNGARIA KERESKEDELMI KFT. - AUDI / AUDI A8
PORSCHE Budapest HUNGARY CAFÉ COMMUNICATIONS Budapest HUNGARY
Short List
FROM THE BACK
BMW / BMW M5
AIR PARTNER OF McCANN Brussels BELGIUM AIR PARTNER OF McCANN Brussels BELGIUM
PUFFERFISH STOMACH
FORD MOTOR COMPANY / AUTOMOTIVE
GTB London UNITED KINGDOM
OWL NECK
FORD MOTOR COMPANY / AUTOMOTIVE
GTB London UNITED KINGDOM
GOAT EYES
FORD MOTOR COMPANY / AUTOMOTIVE
GTB London UNITED KINGDOM
A06 Retail
SHREDDED CURTAINS
IKEA / RETAIL
DDB BRUSSELS BELGIUM
WINE ON CARPET
IKEA / RETAIL
DDB BRUSSELS BELGIUM
Short List
DRIBBLED ON CHAIR
IKEA / RETAIL
DDB BRUSSELS BELGIUM
THRILLER
BOL.COM / BOOKS SOLD BY BOL.COM, AN ONLINE SHOP
DDB BRUSSELS BELGIUM
EROTIC
BOL.COM / BOOKS SOLD BY BOL.COM, AN ONLINE SHOP
DDB BRUSSELS BELGIUM
MINDFULNESS
BOL.COM / BOOKS SOLD BY BOL.COM, AN ONLINE SHOP
DDB BRUSSELS BELGIUM
SPAGHETTI
LIDL / WWW.DEKEUKENVANLIDL.BE
BBDO BELGIUM Brussels BELGIUM
CHICKEN CURRY
LIDL / WWW.DEKEUKENVANLIDL.BE
BBDO BELGIUM Brussels BELGIUM
HAMBURGER
LIDL / WWW.DEKEUKENVANLIDL.BE
BBDO BELGIUM Brussels BELGIUM
CHICKEN FILLET
LIDL / SUPERMARKET
BBDO BELGIUM Brussels BELGIUM
DOG FOOD
LIDL / SUPERMARKET
BBDO BELGIUM Brussels BELGIUM
CHICKEN
LIDL / SUPERMARKET
BBDO BELGIUM Brussels BELGIUM
FABRIC SOFTENER
LIDL / SUPERMARKET
BBDO BELGIUM Brussels BELGIUM
PASTRIES
LIDL / SUPERMARKET
BBDO BELGIUM Brussels BELGIUM
RUNNING
INTERSPORT / SPORTING GOODS
SMFB Oslo NORWAY
CYCLING
INTERSPORT / SPORTING GOODS
SMFB Oslo NORWAY
HIKING
INTERSPORT / SPORTING GOODS
SMFB Oslo NORWAY
RUMPELSTILSKIN
KURT HEYMANN BUCHZENTRUM GMBH / FAIRY TALES
GRABARZ & PARTNER Hamburg GERMANY STUDIO FUNK Hamburg GERMANY
SNOW WHITE
KURT HEYMANN BUCHZENTRUM GMBH / FAIRY TALES
GRABARZ & PARTNER Hamburg GERMANY STUDIO FUNK Hamburg GERMANY
MOTHER HOLLE
KURT HEYMANN BUCHZENTRUM GMBH / FAIRY TALES
GRABARZ & PARTNER Hamburg GERMANY STUDIO FUNK Hamburg GERMANY
HIP HOP
ST1/SHELL NORWAY / SHELL HAMBURGER
CREUNA Oslo NORWAY
ROCK
ST1/SHELL NORWAY / SHELL HAMBURGER
CREUNA Oslo NORWAY
COUNTRY
ST1/SHELL NORWAY / SHELL HAMBURGER
CREUNA Oslo NORWAY
A07 Travel
OLBIA
DEUTSCHE LUFTHANSA AG / LUFTHANSA
KOLLE REBBE | ACCENTURE INTERACTIVE Hamburg GERMANY STUDIO FUNK Hamburg GERMANY
IZMIR
DEUTSCHE LUFTHANSA AG / LUFTHANSA
KOLLE REBBE | ACCENTURE INTERACTIVE Hamburg GERMANY STUDIO FUNK Hamburg GERMANY
HELSINKI
DEUTSCHE LUFTHANSA AG / LUFTHANSA
KOLLE REBBE | ACCENTURE INTERACTIVE Hamburg GERMANY STUDIO FUNK Hamburg GERMANY
THE INVISIBLE CYCLIST: JASPER
BRUSSELS MOBILITY / BIKE FOR BRUSSELS
MORTIERBRIGADE Brussels BELGIUM RAYGUN Brussels BELGIUM
Short List
THE INVISIBLE CYCLIST: ROB
BRUSSELS MOBILITY / BIKE FOR BRUSSELS
MORTIERBRIGADE Brussels BELGIUM RAYGUN Brussels BELGIUM
THE INVISIBLE CYCLIST: SEBASTIAN
BRUSSELS MOBILITY / BIKE FOR BRUSSELS
MORTIERBRIGADE Brussels BELGIUM RAYGUN Brussels BELGIUM
Short List