| Title | TREVOR |
| Brand | ANTIDOTE VERTRIEBS GMBH |
| Product/Service | ANTIDOTE ORGANIC JUICE |
| Category |
C03. Script |
|
Entrant
|
BBDO Berlin, GERMANY
|
|
Idea Creation
|
BBDO Berlin, GERMANY
|
|
Media Placement
|
OMD GERMANY Düsseldorf, GERMANY
|
|
Production
|
STUDIO FUNK Berlin, GERMANY
|
Credits
| Wolfgang Schneider |
BBDO Group Germany GmbH |
Chief Creative Officer |
| Till Diestel |
BBDO Berlin GmbH |
Creative Managing Director |
| Tobias Grimm |
BBDO Berlin GmbH |
Creative Managing Director |
| Michael Schachtner |
BBDO Berlin GmbH |
Executive Creative Director |
| David Missing, Nicolas Linde |
BBDO Berlin GmbH |
Creative Director |
| Nico Baumann, Dany Rothemund |
BBDO Berlin GmbH |
Copywriter |
| Alexandra Schöne |
BBDO Berlin GmbH |
Account Director |
| Steffen Gentis |
BBDO Group Germany GmbH |
Chief Production Officer |
| Silke Rochow |
BBDO Berlin GmbH |
Agency Producer |
| Nima Gholiagha |
Studio Funk GmbH & Co. KG |
Studio Manager |
| Marius Wiechmann |
Studio Funk GmbH & Co. KG |
Sound Engineer |
| Alan Orpin |
- |
Narrator |
View Script
Write a short summary of what happens in the radio advert
Eating fresh fruit as a quick vitamin fix only feels healthy till you think of the countless hands of other (possibly gross) supermarket shoppers that touched your apples and peaches before you.
For German juice brand antidote we highlighted that insight with describing three especially
off-putting fruit-touchers, asking people to rather get their dose of fresh fruit bottled.
Script
NARRATOR
Ordinary conspiracists believe in chemtrails and reptiloids.
But not Trevor.
Trevor figured out that the chemtrail conspiracy is just a conspiracy to distract from the real conspiracy.
Soap. S-O-A-P. Four letters! Only one more than in C.I.A.
Banishing soap has sharpened his senses.
What is supposedly good for us but makes your eyes sting? Soap.
Hotels even make you pay for water but what is always free? Soap.
His boss fired him, saying "You're insane. And you smell like a dead goat."
G-O-A-T. Four letters. Crystal clear. The soap has already brainwashed him.
And now he probably believes in chemtrails, too.
SFX
Supermarket ambient noise.
NARRATOR
And at this moment, Trevor is in the supermarket carefully examining every single strawberry in the box for nano transmitters.
OFF
You never know who touched your fruits before.
Antidote organic juice – fresh fruits bottled.