FOOTBALLPEN

Short List
ClientRADIO.DE GMBH
Category B01. Use of Radio & Audio as a Medium
TitleFOOTBALLPEN
Product/ServiceRADIO PLATFORM RADIO.NET
Entrant HAVAS GERMANY, GERMANY
Idea Creation HAVAS GERMANY, GERMANY
Production NHB Düsseldorf, GERMANY
Production 2 NHB Düsseldorf, GERMANY
Credits
Name Company Position
Eric Schoeffler Havas Germany Chief Creative Officer
Darren Richardson Havas Düsseldorf Chief Creative Officer
Tobias von Aesch Havas Düsseldorf Creative Director
Ramon Scheffer Havas Düsseldorf Creative Director
Rodrigo Stroisch Havas Düsseldorf Senior Art Director
Monika Pfeiffer Havas Düsseldorf Management Supervisor
Detlef Stuhldreier Havas Düsseldorf Head of Print Production
Sabine Schmalenbach nhb studios Düsseldorf Senior Producer
Aleksander Rynkowski nhb ton Sound Engineer & Music Composer
Markus Fink nhb ton Sound Engineer & Sound Designer
Verena Beck nhb ton Senior Audio Producer
Fabian Gustus nhb studios Düsseldorf Editor
Timo Wilke nhb studios Düsseldorf Motion Graphics Art
Johannes Müller nhb studios Düsseldorf vfx Supervisor
Jannes Wegner nhb ton Apprentice

View Script

Write a short summary of what happens in the radio advert

PLEASE NOTE: The Footballpen is a radio device that gives people the opportunity to listen to a live radio broadcast without anybody else noticing. Since the device and its usage are the creative idea and not the audio content itself, we can’t provide a script or audio file. The idea is an undercover radio device inside a regular ballpen. It uses bone conduction technology to create sound that only the user can hear in his inner ear as soon as he bites on the end of the pen. It can be connected to mobile phones via bluetooth and allows people to enjoy a live radio broadcast without anybody else noticing. That way, people can sit in meetings, look perfectly focussed and at the same time listen to one of the many live sports broadcasters on radio.net.

Cultural/Context information for the jury

In summer 2018, the German people face an overwhelming thread to living out their two major passions in life: glorious football and hard work. Because with the 2018 FIFA World Cup taking place in Russian time zones, play times will massively clash with German working hours. Now the German people have two options: Go to work and miss all the great football moments or skip work and miss all the important meetings. Both options are not really satisfying. The brief was to come up with a solution that gives the German people an opportunity to bring their two passions together.