Short List
Category C03. Script
Entrant BBDO Berlin, GERMANY
Idea Creation BBDO Berlin, GERMANY
Media Placement OMD GERMANY Düsseldorf, GERMANY
Production STUDIO FUNK Berlin, GERMANY
Name Company Position
Wolfgang Schneider BBDO Group Germany GmbH Chief Creative Officer
Till Diestel BBDO Berlin GmbH Creative Managing Director
Tobias Grimm BBDO Berlin GmbH Creative Managing Director
Michael Schachtner BBDO Berlin GmbH Executive Creative Director
David Missing, Nicolas Linde BBDO Berlin GmbH Creative Director
Nico Baumann, Dany Rothemund BBDO Berlin GmbH Copywriter
Alexandra Schöne BBDO Berlin GmbH Account Director
Steffen Gentis BBDO Group Germany GmbH Chief Production Officer
Silke Rochow BBDO Berlin GmbH Agency Producer
Nima Gholiagha Studio Funk GmbH & Co. KG Studio Manager
Marius Wiechmann Studio Funk GmbH & Co. KG Sound Engineer
Alan Orpin - Narrator

View Script

Write a short summary of what happens in the radio advert

Eating fresh fruit as a quick vitamin fix only feels healthy till you think of the countless hands of other (possibly gross) supermarket shoppers that touched your apples and peaches before you. For German juice brand antidote we highlighted that insight with describing three especially off-putting fruit-touchers, asking people to rather get their dose of fresh fruit bottled.


NARRATOR Ordinary conspiracists believe in chemtrails and reptiloids. But not Trevor. Trevor figured out that the chemtrail conspiracy is just a conspiracy to distract from the real conspiracy. Soap. S-O-A-P. Four letters! Only one more than in C.I.A. Banishing soap has sharpened his senses. What is supposedly good for us but makes your eyes sting? Soap. Hotels even make you pay for water but what is always free? Soap. His boss fired him, saying "You're insane. And you smell like a dead goat." G-O-A-T. Four letters. Crystal clear. The soap has already brainwashed him. And now he probably believes in chemtrails, too. SFX Supermarket ambient noise. NARRATOR And at this moment, Trevor is in the supermarket carefully examining every single strawberry in the box for nano transmitters. OFF You never know who touched your fruits before. Antidote organic juice – fresh fruits bottled.