| Title | REAL ADVICE OF A SIOUX |
| Brand | AWSR (ROAD SAFETY FOUNDATION OF WALLONIA) |
| Product/Service | WEEKEND ACCIDENTS |
| Category |
A13. Not-for-profit / Charity / Government |
|
Entrant
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SERVICEPLAN Brussels, BELGIUM
|
|
Idea Creation
|
SERVICEPLAN Brussels, BELGIUM
|
Credits
| Benoit Vancauwenberghe |
Serviceplan |
Managing Director |
| Quentin Watelet |
Serviceplan |
Creative Director |
| Alexandre Grevesse |
Serviceplan |
Creative team |
| Louis Roba |
Serviceplan |
Creative team |
| Aurélie Bouchez |
Serviceplan |
Account Manager |
| David Burny |
Serviceplan |
Strategic Director |
| Dimitrios Lemonias |
Serviceplan |
English Copywriter |
View Script
Write a short summary of what happens in the radio advert
The host of a dress-up party does not allow one of his friends to get back behind the wheel because he had quite a few drinks. It would spoil the evening if he hit the road and crashed. The host is dressed up as a Sioux. He is completely into his character and talks and acts like a Native American tribe chief. He uses Sioux expressions. At the middle of the spot, when his friend who’s about to leave does not get why the host of the party acts like that, the host snaps back to reality and talks normally to convince his friend to stay over the night.
Script
(Jingle)
Tips and tricks of a Siouuuux
He’s not a real Sioux but he has some real advice.
(SFX)
We hear some techno music muffled in the background. It allows the audience to understand that the story is set at a party.
(Friend) - [With a normal voice]
Hey, your dress-up party was sooo cool dude. Aren’t you cold with your Sioux costume?
(Sioux) - [With the voice of a Native American]
No. All ok!
(Friend) - [With a normal voice]
Anyways, I’m gonna finish up this drink and I’m gone.
(Sioux) - [With the voice of a Native American]
Howgh! Me not ok with it. You stay. You drink few shots and puff puff peace pipe. BAM into tree and never ending sleep for you if you drive.
(Friend)
Hein?!
(Sioux)
You meet spirits and ancestors if you ride your horse now. I have extra space in tipi for you.
(Friend)
Wait..What are you saying?
(Sioux)
I was just saying…
[Clears throat and gets his normal voice back] Ahem! I was just saying you can sleep here. It’s safer. You’re in no condition to drive.
(V.O.)
Make sure that the party ends well. A friend that is in no condition to drive should not be allowed to get back behind the wheel.
(Sioux)
This was advice of Scarlet Bull.
[In french, we used a name that sounded Native American. In French the script literally says: This was an advice from Bull that looks after you.]
(Jingle)
All together for a shared road.
This was a public service announcement brought to you by the AWSR, Road Safety Foundation of Wallonia.