AUDIO STUDIO – THE RADIO EXPERIMENT

Short List
ClientPORSCHE HUNGARIA KERESKEDELMI KFT. - AUDI
Category B01. Use of Radio & Audio as a Medium
TitleAUDIO STUDIO – THE RADIO EXPERIMENT
Product/ServiceAUDI A8
Entrant PORSCHE Budapest, HUNGARY
Idea Creation CAFÉ COMMUNICATIONS Budapest, HUNGARY
Production CAFÉ COMMUNICATIONS Budapest, HUNGARY
Credits
Name Company Position
Sándor Mátrabérci Porsche Hungaria Kereskedelmi Kft. Marketing manager
Norbert Faragó Porsche Hungaria Kereskedelmi Kft. Audi Brand manager
Dániel Csirke Café Communications Kft. Creative director
Gábor Szűcs Café Communications Kft. Creative director
Bálint Monori Café Communications Kft. Head of art
Renáta Balogh Café Communications Kft. Account director
Zsófia Véber Café Communications Kft. Senior account manager
Dániel Szász Café Communications Kft. Copywriter
Zsolt Lázár Café Communications Kft. Copywriter
Sándor Szabó Café Communications Kft. Art Director
Nóra Beszta Café Communications Kft. Production manager
Gábor May Café Communications Kft. Production manager

View Script

Write a short summary of what happens in the radio advert

The world doesn’t stop when you get into your car, but the new Audi A8 grants you the freedom to concentrate on the essentials. To show Audi A8’s perfect noise insulation, we tested the car in real environment and recorded the radio commercial in the back seats of an Audi A8, in the morning traffic. We didn’t use any post audio effects, just a voice actor and a sound engineer meanwhile driving in the morning traffic for real to show the perfect of sound insulation before and after letting the window down.

Script

MVO: To record a radio commercial, you need a microphone, a sound engineer, a voice actor and a recording studio. MVO: A professional microphone records all the little sounds, so you need a room to shut out the outside noises. MVO: Every radio commercial is made like this. The previous and next one too. MVO: But not this one. MVO: This was recorded in the back seats of an Audi A8, in the morning traffic. MVO: Now I roll down the window. [SFX: Car window winds down] [SFX: Sound of morning traffic] [SFX: Car window goes up] MVO: Perfect noise insulation. The new Audi A8.