Title | PEN |
Brand | ORANGE TELECOM BELGIUM |
Product/Service | UNLIMITED DATA |
Category |
A11. Consumer Services |
Entrant
|
PUBLICIS BRUSSELS, BELGIUM
|
Idea Creation
|
PUBLICIS BRUSSELS, BELGIUM
|
Media Placement
|
HAVAS MEDIA Brussels, BELGIUM
|
Production
|
PRODIGIOUS Brussels, BELGIUM
|
Credits
Rom & John |
Publicis Brussels |
Concept providers |
Kwint De Meyer |
Publicis |
Creation |
Willem De Wachter |
Publicis |
Creation |
Filip Van Der Haegen |
Publicis |
Account |
Axelle Gontier |
Publicis |
Account |
Jan Govaert |
Publicis |
Strategy |
Fiona Boyle |
Publicis |
Strategy |
Tom Garcia |
Prodigious Brussels |
Radio coach |
Alain Guillaume |
Prodigious Brussels |
Sound technician |
Saartje Goris |
Prodigious Brussels |
Sound producer |
View Script
Write a short summary of what happens in the radio advert
We hear an external voice that describes the annoying noises you have to support when you fall out of data and can't watch or listen to online entertainment. The spots are using the internet trend ASMR (Autonomous sensory meridian response), an experience characterized by a static-like or tingling sensation on the skin. In this spots the ASMR provokes an annoying effect.
Cultural/Context information for the jury
Orange is the first mobile operator to launch an unlimited mobile data offer in Belgium.
Script
SFX Pen noise
You are at the library and this is the sound you enjoy when you don’t have any more data to listen to your favourite music ...
SFX Pen Noise
Either you like listening the "Pen Noise" of your neighbour’s pen.
SFX Pen Noise
Or get yourself an Eagle subscription with unlimited data for 40 € per month.
SFX Pen Noise
Jingle
Jingle