Title	2018 OLYMPIC PAVILION SOUND EXPERIENCE
Brand	HYUNDAI MOTOR COMPANY
Product/Service	HYDROGEN FUEL CELL VEHICLE
Category	C02. Sound Design
Entrant	WHY DO BIRDS Berlin, GERMANY
Idea Creation	WHY DO BIRDS Berlin, GERMANY
Idea Creation 2	HYUNDAI MOTOR COMPANY Seoul, SOUTH KOREA
Idea Creation 3	ASIF KHAN London, UNITED KINGDOM
Production	WHY DO BIRDS Berlin, GERMANY
Production 2	INNOCEAN WORLDWIDE Seoul, SOUTH KOREA
Production 3	ASIF KHAN London, UNITED KINGDOM

Name	Company	Position
Alexander Wodrich	why do birds	Managing Director
Sebastian Waschulewski	why do birds	Sound Director
Sebastian Damerius	why do birds	Sound Design
Johannes Lehniger	why do birds	Sound Design
Holger Schuhmann	why do birds	Sound Design
Wonhong Cho	Hyundai Motor Company	Chief Marketing Officer
Sungwon Jee	Hyundai Motor Company	General Manager
Jumi Kim	Hyundai Motor Company	Deputy General Manager
Young Jang	Hyundai Motor Company	Deputy General Manager
Heekyung Kwon	Hyundai Motor Company	General Manager
Doyoon Kim	Hyundai Motor Company	General Manager
Cha Kyra	Hyundai Motor Company	Associate
Minsu Song	Hyundai Motor Company	Assistant Manager
Yoonhyue Kim	Hyundai Motor Company	Assistant Manager
Dongchul Cho	Hyundai Motor Company	Assistant Manager
Yoojin Jang	Hyundai Motor Company	Associate
Asif Khan	Asif Khan Limited	Creative Director
Thomas Kyuhyung Han	Innocean Worldwide	Managing Director

View Script

Write a short summary of what happens in the radio advert

Hyundai believes in hydrogen mobility which can be THE SEED OF A NEW SOCIETY – a society where people have unlimited access to renewable, clean and affordable energy. This unlimited access will enable people to meet people, to experience new places, and to open up new opportunities. As an official partner of the Olympic Winter Games 2018 in Pyeongchang, South Korea and a pioneer in the field of fuel cell technology Hyundai wanted to bring this groundbreaking, complex technology to life in an on-site pavilion. The pavilion delivers a journey on hydrogen and water. Our mission was to transform the Hyundai Pavilion into an immersive experience through acoustic staging. We have installed soundscapes in all rooms. You can hear underwater shots of finest bubbles, powerful sounds built on a scale that never stops rising. A sound passing through the building like a warm wind by means of convolution reverb technology.

Cultural/Context information for the jury

The pavilion is composed of a super black facade, made using carbon based on nano-technology which absorbs almost all visible light. It is the darkest building in the world. The only things visible on it will be a 3D illuminated star field which will appear to be suspended in infinity, symbolizing the unknown potential of the future, like the night sky above us. Water droplets in the Pavilion represent the seed of hydrogen. Visitors are interacting with the water and experience the “seed of the future”. 25,000 drops per minute are shot through the room by tiny water pumps to form a lake. The atmosphere is energetic – at the same time very quiet. Four rooms focus on telling the story of how fuel cell technology works. Electric energy, water extraction, fuel cell stack technology and back to water.