2018 OLYMPIC PAVILION SOUND EXPERIENCE

Short List
ClientHYUNDAI MOTOR COMPANY
Category C02. Sound Design
Title2018 OLYMPIC PAVILION SOUND EXPERIENCE
Product/ServiceHYDROGEN FUEL CELL VEHICLE
Entrant WHY DO BIRDS Berlin, GERMANY
Idea Creation WHY DO BIRDS Berlin, GERMANY
Idea Creation 2 HYUNDAI MOTOR COMPANY Seoul, SOUTH KOREA
Idea Creation 3 ASIF KHAN London, UNITED KINGDOM
Production WHY DO BIRDS Berlin, GERMANY
Production 2 INNOCEAN WORLDWIDE Seoul, SOUTH KOREA
Production 3 ASIF KHAN London, UNITED KINGDOM
Credits
Name Company Position
Alexander Wodrich why do birds Managing Director
Sebastian Waschulewski why do birds Sound Director
Sebastian Damerius why do birds Sound Design
Johannes Lehniger why do birds Sound Design
Holger Schuhmann why do birds Sound Design
Wonhong Cho Hyundai Motor Company Chief Marketing Officer
Sungwon Jee Hyundai Motor Company General Manager
Jumi Kim Hyundai Motor Company Deputy General Manager
Young Jang Hyundai Motor Company Deputy General Manager
Heekyung Kwon Hyundai Motor Company General Manager
Doyoon Kim Hyundai Motor Company General Manager
Cha Kyra Hyundai Motor Company Associate
Minsu Song Hyundai Motor Company Assistant Manager
Yoonhyue Kim Hyundai Motor Company Assistant Manager
Dongchul Cho Hyundai Motor Company Assistant Manager
Yoojin Jang Hyundai Motor Company Associate
Asif Khan Asif Khan Limited Creative Director
Thomas Kyuhyung Han Innocean Worldwide Managing Director

View Script

Write a short summary of what happens in the radio advert

Hyundai believes in hydrogen mobility which can be THE SEED OF A NEW SOCIETY – a society where people have unlimited access to renewable, clean and affordable energy. This unlimited access will enable people to meet people, to experience new places, and to open up new opportunities. As an official partner of the Olympic Winter Games 2018 in Pyeongchang, South Korea and a pioneer in the field of fuel cell technology Hyundai wanted to bring this groundbreaking, complex technology to life in an on-site pavilion. The pavilion delivers a journey on hydrogen and water. Our mission was to transform the Hyundai Pavilion into an immersive experience through acoustic staging. We have installed soundscapes in all rooms. You can hear underwater shots of finest bubbles, powerful sounds built on a scale that never stops rising. A sound passing through the building like a warm wind by means of convolution reverb technology.

Cultural/Context information for the jury

The pavilion is composed of a super black facade, made using carbon based on nano-technology which absorbs almost all visible light. It is the darkest building in the world. The only things visible on it will be a 3D illuminated star field which will appear to be suspended in infinity, symbolizing the unknown potential of the future, like the night sky above us. Water droplets in the Pavilion represent the seed of hydrogen. Visitors are interacting with the water and experience the “seed of the future”. 25,000 drops per minute are shot through the room by tiny water pumps to form a lake. The atmosphere is energetic – at the same time very quiet. Four rooms focus on telling the story of how fuel cell technology works. Electric energy, water extraction, fuel cell stack technology and back to water.