Title | MOTHER HOLLE |
Brand | KURT HEYMANN BUCHZENTRUM GMBH |
Product/Service | FAIRY TALES |
Category |
A06. Retail |
Entrant
|
GRABARZ & PARTNER Hamburg, GERMANY
|
Idea Creation
|
GRABARZ & PARTNER Hamburg, GERMANY
|
Production
|
STUDIO FUNK Hamburg, GERMANY
|
Additional Company
|
KURT HEYMANN BUCHZENTRUM Hamburg, GERMANY
|
Credits
Ralf Heuel |
Grabarz & Partner |
CCO |
Tobias Ahrens |
Grabarz & Partner |
Group CD |
Jakob Eckstein |
Grabarz & Partner |
Creative Director |
Matthias Preuß |
Grabarz & Partner |
Creative Director |
Jan Stempfle |
Grabarz & Partner |
Art Director |
Kai Reuter |
Grabarz & Partner |
Copywriter |
Jennifer Allgeyer |
Grabarz & Partner |
Account Manager |
Harald Butz |
Kurt Heymann Buchzentrum GmbH |
Head of Corporate Communications |
Studio Funk, Hamburg |
Studio Funk, Hamburg |
Sound Studio |
Torsten Hennings |
Studio Funk, Hamburg |
Sound Engineer |
Carsten Berlin |
Studio Funk, Hamburg |
Casting |
View Script
Write a short summary of what happens in the radio advert
In our spot „Mother Holle“ we tell the story of the (famous) fairy tale character „Mother Holle“ in the present time. Since no one cares about her these days, she’s gradually going bad. While she starts out selling drugs, she surrounds herself with increasingly shady people. Until her criminal career even ends with her own death.
We end the spot with a call to fairy tale characters like Mother Holle not to be forgotten and refer to Heymanns Bookstore wide range of fairy tales.
Cultural/Context information for the jury
Rumpelstiltskin, Mother Holle and Snow White are well-known fairy tale characters of the Brothers Grimm. The most famous fairy tale authors and publishers in europe. Nevertheless, it is possible that the figures are not known in very few parts of the world.
Script
The Spot “Mother Holle”.
(SFX: Music the background.)
(Man:)?
Once upon a time there was Mother Holle. (Mother Holle: “Hello”) An elderly lady, who was famous for always letting it snow. But at some point nobody was interested in her anymore. Then the mood changed. (Mother Holle: “Hey, you! Do you need some?!?”) Back in those days, snow fell out of her pillows ... nowadays she has little packets with snow in her pockets. (Mother Holle: “This stuff will knock your socks off, bro!”) Once she got the help from two young girls ... today from old, shady thugs. (Sfx: street atmosphere, Thug: “Greetings from Mother Holle.” Sfx: Gunfire, Sfx: Man drops) And while Mother Holle used to punish unwelcome people with a shower of tar ... these days she is getting punished herself. With shoes of cement. (Thug: “You’ve disgraced our honor ...” Mother Holle: “Oh nooo!” Sfx: SPLASH!) And all this, just because nobody cared about her anymore.
(Off:)
Don’t let Mother Holle be forgotten.
Discover exciting fairy tales together with your kids at Heymann-Bücher.de
(Claim:)
Heymann. Favourite bookstore since 1928.