Title | OLBIA |
Brand | DEUTSCHE LUFTHANSA AG |
Product/Service | LUFTHANSA |
Category |
A07. Travel |
Entrant
|
KOLLE REBBE | ACCENTURE INTERACTIVE Hamburg, GERMANY
|
Idea Creation
|
KOLLE REBBE | ACCENTURE INTERACTIVE Hamburg, GERMANY
|
Production
|
STUDIO FUNK Hamburg, GERMANY
|
Credits
Fabian Frese |
Kolle Rebbe GmbH |
Chief Creative Officer |
Katharina Jung |
Kolle Rebbe GmbH |
Account Supervisor |
Niklas Tremmel |
Kolle Rebbe GmbH |
Account Manager |
Sascha Petersen |
Kolle Rebbe GmbH |
Copywriter |
Torsten Hennings |
Studio Funk Hamburg |
Audio engineer |
View Script
Write a short summary of what happens in the radio advert
In a documentary style, people share their plans on their upcoming emigration. Suitable for their needs, a Lufthansa offer for a one-way flight is announced. As the spot continues, it becomes obvious that the plans are doomed to fail. Hence, an offer that includes a return-flight is announced.
Cultural/Context information for the jury
A lot of people dream about emigrating someday, but the majority is not really prepared for a life abroad: some cannot speak the language, others hastily follow a holiday romance or simply do not have professional prospects.
For all these people Lufthansa offers not only affordable one-way flights to their dream destination but also round-trip flights for a little more than the original one-way price. Just in case, the emigration does not go as planned.
Script
(A German man, excited:)
Yeah, I mean, it’s crazy our dream of moving to a new country is finally coming true. We bought a really cheap beach bar on Sardinia.
SFX: Announcement gong
(Female announcer, without emotion:)
Flights from Frankfurt to Olbia – one-way – starting at only 99 euros.
(The man continues:)
Okay, it’s not directly at the beach. It’s more like 5 or… 7 blocks away. But if people want to go to the beach, they have to pass us first! So… Jackpot!
SFX: Announcement gong
(Female announcer, without emotion:)
Flights from Frankfurt to Olbia – and back – starting at only 119 euros.
(Brand-Voice:)
Say yes to the world
Lufthansa