Title | HELSINKI |
Brand | DEUTSCHE LUFTHANSA AG |
Product/Service | LUFTHANSA |
Category |
A07. Travel |
Entrant
|
KOLLE REBBE | ACCENTURE INTERACTIVE Hamburg, GERMANY
|
Idea Creation
|
KOLLE REBBE | ACCENTURE INTERACTIVE Hamburg, GERMANY
|
Production
|
STUDIO FUNK Hamburg, GERMANY
|
Credits
Fabian Frese |
Kolle Rebbe GmbH |
Chief Creative Officer |
Katharina Jung |
Kolle Rebbe GmbH |
Account Supervisor |
Niklas Tremmel |
Kolle Rebbe GmbH |
Account Manager |
Sascha Petersen |
Kolle Rebbe GmbH |
Copywriter |
Torsten Hennings |
Studio Funk Hamburg |
Audio engineer |
View Script
Write a short summary of what happens in the radio advert
In a documentary style, people share their plans on their upcoming emigration. Suitable for their needs, a Lufthansa offer for a one-way flight is announced. As the spot continues, it becomes obvious that the plans are doomed to fail. Hence, an offer that includes a return-flight is announced.
Cultural/Context information for the jury
A lot of people dream about emigrating someday, but the majority is not really prepared for a life abroad: some cannot speak the language, others hastily follow a holiday romance or simply do not have professional prospects.
For all these people Lufthansa offers not only affordable one-way flights to their dream destination but also round-trip flights for a little more than the original one-way price. Just in case, the emigration does not go as planned.
Script
(A german man, relaxed:)
So, I’m busy packing for Finland. A bit more than usual, cause… I’m not coming back. But I’m not nervous, no. I even already found a job!
SFX: Announcement gong
(Female announcer, without emotion:)
Flights from Frankfurt to Helsinki - one-way – starting at only 139 euros
(The man continues:)
It’s at a call center in Helsinki. I can’t speak any Finnish yet, but you know – there’s nothing better than learning by doing...
SFX: Announcement gong
(Female announcer, without emotion:)
Flights from Frankfurt to Helsinki – and back – starting at only 149 euros.
(Brand-Voice:)
Say yes to the world
Lufthansa