Title | F*CK PARKING - MAN |
Brand | SMART |
Product/Service | A SMART CAR |
Category |
C02. Sound Design |
Entrant
|
BBDO BELGIUM Brussels, BELGIUM
|
Idea Creation
|
BBDO BELGIUM Brussels, BELGIUM
|
Production
|
SONICVILLE Brussels, BELGIUM
|
Credits
Arnaud Pitz |
BBDO Belgium |
Creative Director |
Sebastien De Valck |
BBDO Belgium |
Creative Director |
Jasper Verleije |
BBDO Belgium |
Art Director |
Sarah Huysmans |
BBDO Belgium |
Copywriter |
Wouter Van den Herrewegen |
BBDO Belgium |
Strategic Planner |
Diane Vandebroek |
BBDO Belgium |
Account Director |
Melissa Fastenaekels |
BBDO Belgium |
Account Manager |
Roel Sweron |
BBDO Belgium |
Account Executive |
Nicolas Van Poeck |
BBDO Belgium |
Radio Producer |
Sonicville |
Sonicville |
Radio Production Company |
View Script
Write a short summary of what happens in the radio advert
In this 30 second radio ad, we hear a man trying to park in a spot that is way too small. When he starts losing it, the parking sensors get a second function: bleeping the curse words.
Cultural/Context information for the jury
Belgium is a small country but according to the INRIX Traffic Data Company we're big when it comes to city traffic jams. With three cities in the top 13 of most congested cities in Europe and North America Belgium performs as good (or as bad) as the USA. No wonder with 6,5 million vehicles for a population of 10 million. One of the reasons is the lack of space and more in particular: parking space. A study performed by SUSTAPARK (supported and endorsed by the University of Brussels and the cities of Brussels and Leuven) concludes that 7 out of 10 cars driving around in the city centre are looking for a parking spot. Radio allowed us to be relevant in a contextual way. Belgians have the habit of listening to the radio when driving. Certainly in car congested cities radio stations function as a source of road traffic information.
Script
Wooow, this place is packed, ehh …
Ow look, here’s a spot!
SFX: indicator + shifting gear + engine
SH*T It’s a tight fit
Come on
What the F*ING hell is always happening here
D*MNIT Why is it that every D*MN time you need to F*ING be somewhere
These A*HOLE cars are F*ING stupid M*ERF*ING *SS * WA*ERS * * * *
Ah forget it, I’m out of here!
SFX: Shifting, revving up, driving away
V.O With a smart, you’re immediately parked. Go to your nearest smart or Mercedes-Benz dealership or find us at smart.com