2018 Radio & Audio
|Client||THE IRISH EXAMINER|
|Product/Service||NATIONAL DAILY NEWSPAPER|
|Entrant||CHEMISTRY Dublin, IRELAND|
|Idea Creation||CHEMISTRY Dublin, IRELAND|
|Emmet Wright||Chemistry||Creative Director|
Write a short summary of what happens in the radio advertIt's morning time, in a small 'Bed and Breakfast', a guesthouse somewhere in rural Ireland. A mysterious, sinister-sounding character sits down to breakfast and is greeted by the very friendly owner. Blissfully unaware of who he is, but very used to speaking to tourists, she engages him in some chit-chat.
Cultural/Context information for the juryAs with the previous Star Wars movie The Force Awakens, key scenes in The Last Jedi were shot in Ireland, in counties Cork and Kerry. The locations chosen for scenes such as Luke Skywalker's island refuge are in small, remote locations, where the arrival of the full Hollywood apparatus of cast and crew (and characters?) is big news. This good-natured 'culture clash' generates a huge amount of interest nationally. It's big news - hence the radio spot for national newspaper, The Irish Examiner. One local reference to note: Cork is historically known in Ireland as 'The Rebel County', for the stance it took against the Empire. The British Empire, that is.
ScriptSFX: Morning in a small B&B FVO: Good morning. Did you sleep well? MVO: (speaks as if through helmet) Yes. FVO: First time here in Ireland? MVO: I have travelled across the galaxy. FVO: Sound’s far, far away… MVO: The Supreme Leader sensed… an awakening. There are rebels here. FVO: That’ll be Cork! MVO: There is one among them… I feel a strange bond with her. FVO: A long lost relative, maybe? A cousin on your mother’s side, like? MVO: She is strong. She wishes to fight me. FVO: Ah, sure that’s in every family. MVO: It is her destiny to join me. FVO: Maybe get her a gift – I love pot pourri. There’s some in the downstairs toilet – have a whiff before you go. MVO: Yet, I feel strangely cold… FVO: Well, the heating’s on full blast. MVO: There are traitors near. They will kneel before the Empire. FVO: Sure, lookit. More toast? ANNCR: What happened when Hollywood came to Kerry? In this Saturday’s Irish Examiner, we take an exclusive trip to the location of the new Star Wars movie, and hear how the stars behaved. The Saturday Irish Examiner – with Sport, Food, Fashion, Property, TV Guide and Motors.
Ice Skaters shows the dreamy and slightly surreal spectacle of a middle aged couple spinning and gliding on the polished wood floors of an elegant, high-ceilinged apartment in their socks. With the tagline 'Bring life into your living room' it is a beautifully crafted advert creating a warm, nostalgic mood for the brand, Ikea. It won Bronze at Eurobest in 2018 for production company CZAR Brussels. Director, Joe Vanhoutteghem and producer, Lander Engels talk to Eurobest about the experience of creating the work.
The team at Marvelous Moscow have the answer. CCO, Artem Sinyavskiy shares the story of how their work for Skylink, 'The 1 MB Campaign', went on to win Bronze at Eurobest in 2017, despite the media budget being pulled a week before the launch of the campaign.
PS21 Madrid, the creative transformation company set up by founder of creative agency dommo Agustín Vivancos, was in its first year when the team began work on Searching for the Special Colour of Seville. It was a piece of work that would not only go on to win the agency’s first major award, Bronze in Creative Data at Eurobest in 2018, but would also become part of Seville’s cultural heritage. We hear how the idea came to life from Strategy Director, Sergio Garcia and Executive Creative Director, Victor Blanco.