Title | KIDS ARE LISTENING |
Brand | WIND – KIDS AT SAFETY |
Product/Service | TELECOMMUNICATION |
Category |
A11. Consumer Services |
Entrant
|
THE NEWTONS LABORATORY Athens, GREECE
|
Idea Creation
|
THE NEWTONS LABORATORY Athens, GREECE
|
Credits
Giannis Sorotos |
The Newtons Laboratory |
Creative Director |
Ioanna Krioni |
The Newtons Laboratory |
Copywriter |
James Karolos |
The Newtons Laboratory |
Copywriter |
View Script
Write a short summary of what happens in the radio advert
Kids@Safety is a platform provided by WIND Telecommunications in Greece which warns parents of the dangers their children might face online and provides them with some useful information and advice to assist them to teach safe Internet use to their children. The brief asked for a radio spot to communicate the service to the parents. With this radio ad we point out how we watch the way we talk when kids are listening and instruct that we should also watch kids when they are using the Internet, as they could be the ones browsing through inappropriate websites.