KIDS ARE LISTENING

TitleKIDS ARE LISTENING
BrandWIND – KIDS AT SAFETY
Product/ServiceTELECOMMUNICATION
Category A11. Consumer Services
Entrant THE NEWTONS LABORATORY Athens, GREECE
Idea Creation THE NEWTONS LABORATORY Athens, GREECE
Credits
Name Company Position
Giannis Sorotos The Newtons Laboratory Creative Director
Ioanna Krioni The Newtons Laboratory Copywriter
James Karolos The Newtons Laboratory Copywriter

View Script

Write a short summary of what happens in the radio advert

Kids@Safety is a platform provided by WIND Telecommunications in Greece which warns parents of the dangers their children might face online and provides them with some useful information and advice to assist them to teach safe Internet use to their children. The brief asked for a radio spot to communicate the service to the parents. With this radio ad we point out how we watch the way we talk when kids are listening and instruct that we should also watch kids when they are using the Internet, as they could be the ones browsing through inappropriate websites.