PONYTAIL

ClientVOLKSWAGEN AG
Category A05. Automotive
TitlePONYTAIL
Product/ServiceVOLKSWAGEN
Entrant GRABARZ & PARTNER Hamburg, GERMANY
Idea Creation GRABARZ & PARTNER Hamburg, GERMANY
Production STUDIO FUNK Hamburg, GERMANY
Additional Company VOLKSWAGEN Wolfsburg, GERMANY
Credits
Name Company Position
Ralf Heuel Grabarz & Partner CCO
Norman Scholl Grabarz & Partner Creative Director
Norman Scholl Grabarz & Partner Copywriter
Ulrike Mallien Grabarz & Partner Account Manager
Daniel Wunderer Grabarz & Partner Agency Producer
Marcus Philipp Volkswagen AG Head of Marketing Germany
Henning Teichmann Volkswagen AG Head of Classical Communication
Torsten Hennings Studio Funk GmbH u. Co. KG Sound Engineer
Carsten Berlin Studio Funk GmbH u. Co. KG Casting
Torsten Hennings Studio Funk GmbH u. Co. KG Director
Norman Scholl Grabarz & Partner Director

View Script

Write a short summary of what happens in the radio advert

Your body has to work a lot while driving. A signal that is picked up by the eye first goes through all body parts - brain, heart, ears, stomach, neck and many other parts. It can sometimes be too late until the signal finally arrives at your foot or your hands. Fortunately, there are the safety features from Volkswagen. They support you and your body at crucial moments. In our commercials “Donut” and “Ponytail”, we describe two of these moments. And how your body and the Volkswagen safety feature deal with them.

Script

The radio commercial “Ponytail“. (An interesting narrator’s voice:) This is: THE ANATOMY OF THE STREET. (SFX: During the commercial, we hear a heartbeat which is complemented by several sounds.) Your eyes see: a convertible driving in front of you. Your pupils focus: a woman with red hair and a ponytail. Your brain thinks: I like women. I like red hair. I like ponytails. Your stomache says: go for it. Your foot steps: on the gas. Your neck turns: in slo-motion 90 degrees left. Your eyebrow raises: but not too much. Your arm grips: the rear mirror to show off your biceps. Your chest muscles bounce: up and down. Up an down. Up and down. Your new Golf: (SFX: The loud beeping sound of the Volkswagen Pedestrian Monitoring System.) ... brakes automatically and so saves the child with the ball in front of you on the street. The Golf with Pedestrian Monitoring System. (Off-Speaker:) Volkswagen.