WINE ON CARPET

Short List
ClientIKEA
Category A06. Retail
TitleWINE ON CARPET
Product/ServiceRETAIL
Entrant DDB BRUSSELS, BELGIUM
Idea Creation DDB BRUSSELS, BELGIUM
Credits
Name Company Position
Dieter De Ridder DDB Brussels Creative Director
Nicolas Gaspart DDB Brussels Creative
Frederic Zouag DDB Brussels Creative
Jorian VanVossel DDB Brussels Strategy
Francis Lippens DDB Brussels Account Director
Annelies Nyns DDB Brussels Client Producer
Maria-Laura Laubenthal DDB Brussels Producer
Joe Vanhoutteghem Raygun Director
Toon Jansegers Raygun Radio director
Peter Baert Raygun Radio director
Jérôme Gijsen Raygun Producer
Liesbeth Demolder Raygun Producer

View Script

Write a short summary of what happens in the radio advert

In these IKEA radio spots, we hear different testimonials from people who explain all the mess they made in a house (broken glasses, ripped pillows, etc). At the end of the spots, we realize that it actually were dogs and cats speaking the whole time. The voice over thanks those animals because thanks to them, people buy more Ikea furniture. LURVIG is the new IKEA series includes different products for both cats and dogs…

Script

SPOT 2. Wine on carpet Voice 1: I climbed on the table and dropped a carafe of red wine on the white carpet. Voice 2: I dropped a flowerpot from the balcony. It annoyed me so much. Voice 3: I saw someone who looked like me. So I ran at him … and broke the mirror. Voice Over: If so many people come and choose their new furniture from us, it’s a little thanks to you. To show you our appreciation, IKEA is launching LURVIG, a collection of accessories for dogs and cats. Discover LURVIG on IKEA.be IKEA.