| Title | WINE ON CARPET |
| Brand | IKEA |
| Product/Service | RETAIL |
| Category |
A06. Retail |
|
Entrant
|
DDB BRUSSELS, BELGIUM
|
|
Idea Creation
|
DDB BRUSSELS, BELGIUM
|
Credits
| Dieter De Ridder |
DDB Brussels |
Creative Director |
| Nicolas Gaspart |
DDB Brussels |
Creative |
| Frederic Zouag |
DDB Brussels |
Creative |
| Jorian VanVossel |
DDB Brussels |
Strategy |
| Francis Lippens |
DDB Brussels |
Account Director |
| Annelies Nyns |
DDB Brussels |
Client Producer |
| Maria-Laura Laubenthal |
DDB Brussels |
Producer |
| Joe Vanhoutteghem |
Raygun |
Director |
| Toon Jansegers |
Raygun |
Radio director |
| Peter Baert |
Raygun |
Radio director |
| Jérôme Gijsen |
Raygun |
Producer |
| Liesbeth Demolder |
Raygun |
Producer |
View Script
Write a short summary of what happens in the radio advert
In these IKEA radio spots, we hear different testimonials from people who explain all the mess they made in a house (broken glasses, ripped pillows, etc). At the end of the spots, we realize that it actually were dogs and cats speaking the whole time.
The voice over thanks those animals because thanks to them, people buy more Ikea furniture.
LURVIG is the new IKEA series includes different products for both cats and dogs…
Script
SPOT 2. Wine on carpet
Voice 1: I climbed on the table and dropped a carafe of red wine on the white carpet.
Voice 2: I dropped a flowerpot from the balcony. It annoyed me so much.
Voice 3: I saw someone who looked like me. So I ran at him … and broke the mirror.
Voice Over: If so many people come and choose their new furniture from us, it’s a little thanks to you. To show you our appreciation, IKEA is launching LURVIG, a collection of accessories for dogs and cats.
Discover LURVIG on IKEA.be
IKEA.