Title | EROTIC |
Brand | BOL.COM |
Product/Service | BOOKS SOLD BY BOL.COM, AN ONLINE SHOP |
Category |
A06. Retail |
Entrant
|
DDB BRUSSELS, BELGIUM
|
Idea Creation
|
DDB BRUSSELS, BELGIUM
|
Credits
Dieter De Ridder |
DDB Brussels |
Creative Director |
Jan Schoofs |
DDB Brussels |
Creative |
Jonas Caluwé |
DDB Brussels |
Creative |
Francis Lippens |
DDB Brussels |
Account Director |
Hans Michiels |
DDB Brussels |
Producer |
Sonicville |
Sonicville |
Radio Production Company |
View Script
Write a short summary of what happens in the radio advert
We hear a man reading out loud from an erotic novel. In the story, a woman is tied to a bed, completely dressed in leather. She can’t take her eyes of a man’s stiff… and then the sentence breaks up because our reader turns the page. He continues to read out loud, but this time it’s an extract from a sports book: on how to avoid stiff muscles by using a foam roller. By combining the sentence from the erotic novel (“she couldn’t take her eyes off his stiff”…) with that of the sports book (“... muscles can be avoided by using a foam roller”) we create a comical effect, leading to the sales promo: buy two different books on online bookshop Bol.com and get a five euro gift card.
Script
MAN: (reads out loud from a book) She was tied to the bed, completely dressed in leather.
She couldn’t take her eyes of his stiff...
SFX: he turns the page
MAN: …muscles can be avoided by using a foam roller after your workout.
VO: Erotic thriller or sports book?
Buy two bestsellers on Bol.com this month and get a gift card of five euros.
Go to Bol.com or download the app.