EROTIC

ClientBOL.COM
Category A06. Retail
TitleEROTIC
Product/ServiceBOOKS SOLD BY BOL.COM, AN ONLINE SHOP
Entrant DDB BRUSSELS, BELGIUM
Idea Creation DDB BRUSSELS, BELGIUM
Credits
Name Company Position
Dieter De Ridder DDB Brussels Creative Director
Jan Schoofs DDB Brussels Creative
Jonas Caluwé DDB Brussels Creative
Francis Lippens DDB Brussels Account Director
Hans Michiels DDB Brussels Producer
Sonicville Sonicville Radio Production Company

View Script

Write a short summary of what happens in the radio advert

We hear a man reading out loud from an erotic novel. In the story, a woman is tied to a bed, completely dressed in leather. She can’t take her eyes of a man’s stiff… and then the sentence breaks up because our reader turns the page. He continues to read out loud, but this time it’s an extract from a sports book: on how to avoid stiff muscles by using a foam roller. By combining the sentence from the erotic novel (“she couldn’t take her eyes off his stiff”…) with that of the sports book (“... muscles can be avoided by using a foam roller”) we create a comical effect, leading to the sales promo: buy two different books on online bookshop Bol.com and get a five euro gift card.

Script

MAN: (reads out loud from a book) She was tied to the bed, completely dressed in leather. She couldn’t take her eyes of his stiff... SFX: he turns the page MAN: …muscles can be avoided by using a foam roller after your workout. VO: Erotic thriller or sports book? Buy two bestsellers on Bol.com this month and get a gift card of five euros. Go to Bol.com or download the app.