MINDFULNESS

ClientBOL.COM
Category A06. Retail
TitleMINDFULNESS
Product/ServiceBOOKS SOLD BY BOL.COM, AN ONLINE SHOP
Entrant DDB BRUSSELS, BELGIUM
Idea Creation DDB BRUSSELS, BELGIUM
Credits
Name Company Position
Dieter De Ridder DDB Brussels Creative Director
Jan Schoofs DDB Brussels Creative
Jonas Caluwé DDB Brussels Creative
Francis Lippens DDB Brussels Account Director
Hans Michiels DDB Brussels Producer
Sonicville Sonicville Radio Production Company

View Script

Write a short summary of what happens in the radio advert

We hear a man reading out loud from a mindfulness book. The book describes how to meditate: “sit in lotus position, breathe out and make sure your head entirely”... and then the sentence breaks off because our reader turns the page. He continues to read out loud, but this time it’s an extract from a war novel. In the story, a head explodes on the windshield of a jeep, caused by the gunshot of an enemy sniper. By combining the sentence from the mindfulness book (“breathe out and make sure your head entirely”…) with that of the war novel (“...explodes on the windshield of the jeep by the sniper’s gunshot”) we create a comical effect, leading to the sales promo: buy two different books on online bookshop Bol.com and get a five euro gift card.

Script

MAN: (reads out loud from a book) Sit in lotus position, breathe out and make sure your head entirely... SFX: he turns the page MAN: … explodes on the windshield of the jeep by the sniper’s gunshot. Whow. VO: Mindfulness book or war novel? Buy two bestsellers on Bol.com this month and get a gift card of five euros. Go to Bol.com or download the app.