DOG FOOD

ClientLIDL
Category A06. Retail
TitleDOG FOOD
Product/ServiceSUPERMARKET
Entrant BBDO BELGIUM Brussels, BELGIUM
Idea Creation BBDO BELGIUM Brussels, BELGIUM
Credits
Name Company Position
Arnaud Pitz BBDO Belgium Creative Director
Sebastien De Valck BBDO Belgium Creative Director
Frederik Clarysse BBDO Belgium Creative
Gertjan De Smet BBDO Belgium Creative
Isabel Peeters BBDO Belgium Chief Commercial Officer
Michelle Stas BBDO Belgium Account Director
Evelyn Savels BBDO Belgium Account Manager
Jolien Noppen BBDO Belgium Account Manager
Nicolas Van Poeck BBDO Belgium Radio Producer
Sonicville Sonicville Radio Production Company
Pierre-Etienne Bonnet Sonhouse Editor
Patrick Dooms Sonhouse Producer

View Script

Write a short summary of what happens in the radio advert

With the XXL promotions, Lidl offers more of the product at the same price, instead of the traditional discount. For consumers, this can get quite heavy. So the radio ads feel really ...heavy.

Cultural/Context information for the jury

In Dutch, "zwaar" means heavy, but also "heavy-hearted".

Script

VO: Lidl’s xxl promotions… they’re heavy lady: too heavy VO: This week you get 20 kilos of dog food with beef and vegetables for just 10 euros. A tested best product. lady: but I don’t even have a dog. VO: I have no one madam. Lidl. For everyone who counts.