| Title | THE DISTRESS SIGNAL |
| Brand | AMNESTY INTERNATIONAL |
| Product/Service | AMNESTY INTERNATIONAL |
| Category |
B02. Use of Audio Technology |
|
Entrant
|
ANORAK Oslo, NORWAY
|
|
Idea Creation
|
ANORAK Oslo, NORWAY
|
|
Media Placement
|
OATH NORDICS Copenhagen, DENMARK
|
|
PR
|
SLAGER Oslo, NORWAY
|
|
Production
|
MAKING WAVES Oslo, NORWAY
|
|
Production 2
|
BADEOG Oslo, NORWAY
|
Credits
| Hallvard Fjeldbraaten |
Anorak |
Copywriter |
| Jens-Petter Aarhus |
Anorak |
Creative Director |
| Janne Espevalen |
Anorak |
Client Director |
| Kristina Tallaksen Flaten |
Anorak |
Project manager |
| Henrik Guderud |
Anorak |
PR & Activation Director |
| Ole Pedersen |
Anorak |
Planner |
| Sondre Hårstad |
Anorak |
Graphic Designer |
| Darri Thorsteinsson |
Anorak |
Director / Motion |
| Nøkkvi Thorsteinsson |
Anorak |
Director / Motion |
| Erlend Dal Sakshaug |
Anorak |
Motion |
| Marianne Skøien |
Anorak |
PR & Activation |
| Lars Georg Teigen |
Making Waves |
Client Director |
| Håvard Ørbech |
Making Waves |
Performance Specialist |
| Henrik Fischer Bjelland |
Making Waves |
Front-end developer |
| Bjørn Molstad |
Making Waves |
Producer |
| Piotrek Janosz |
Making Waves |
Front-end developer |
| Gjermund Norderhaug |
Making Waves |
Back-end developer |
| Maria Sætre |
Making Waves |
Graphic Designer |
| Eskil Paus |
BådeOg |
Radio Director |
| Magnus Brandsæter |
Freelance |
Producer |
View Script
Write a short summary of what happens in the radio advert
This spot was playing in loop, 24/7, for 9 days on the shut down FM-radio-network in Norway:
Male reporter:
This is a distress signal from Amnesty International.In El salvador abortion is prohibited in all cases.
Recording of a phonecall with Teodora’s sister:
“Please help, please listen, my sisters name is Teodora Vasquez, I dont know what to do. They have sentenced her to jail for having a miscarriage- we really need your help. The government of El Salvador has sentenced her to 30 years for loosing her baby. We really need your help, the help of each and everyone, so that my sister can be free this 8th of December. Please if you can, tell everyone to help us. She has already spent 10 years in prison.
Male reporter:
Help free Teodora. Visit iamlistening.org and spread this signal.
Cultural/Context information for the jury
This has never happened before, and will never happen again; In 2017 Norway was the first country in the world to shut down its FM-radio-network, to go fully digital. It was a daily topic in media through 2017. As the government finally turned it off, Amnesty International used their own radio receiver to start a broadcasting on the silenced media: The first distress signal on the Norwegian FM-network since the second world war. The national attention happened within minutes. And the campaign could have stopped here. Instead we picked up the signal from a local FM-transmitting radio, and started a 24/7 LIVE STREAM in social media, making it possible for anyone to boost our signal using twitter or Facebook. And soon our local distress signal was being broadcasted all over the world.
Script
Male reporter:
This is a distress signal from Amnesty International.In El salvador abortion is prohibited in all cases.
Recording of a phonecall with Teodora’s sister:
“Please help, please listen, my sisters name is Teodora Vasquez, I dont know what to do. They have sentenced her to jail for having a miscarriage- we really need your help. The government of El Salvador has sentenced her to 30 years for loosing her baby. We really need your help, the help of each and everyone, so that my sister can be free this 8th of December. Please if you can, tell everyone to help us. She has already spent 10 years in prison.
Male reporter:
Help free Teodora. Visit iamlistening.org and spread this signal.