Title | BARBECUE HIJACK |
Brand | INTERSPORT |
Product/Service | SPORTING GOODS |
Category |
B01. Use of Radio & Audio as a Medium |
Entrant
|
SMFB Oslo, NORWAY
|
Idea Creation
|
SMFB Oslo, NORWAY
|
Credits
Thomas Pipa Askim |
SMFB |
Creative Director |
Eirik Svendsrud |
SMFB |
Creative Director |
View Script
Write a short summary of what happens in the radio advert
Summertime in Norway is barbecue commercial time.
The radio is littered with spots promoting BBQ food. Through July Intersport bought the spots following the BBQ commercials.
Cultural/Context information for the jury
July is vacation time in Norway, and every Norwegian supermarket chain is pushing their
BBQ concepts on radio
Script
1.Running shoes
Mmm... BBQ-food is delicious, but it might be even more delicious after a run.
Have a nice summer! From us at Intersport.
2. Bike
Mmm... BBQ-food is delicious. But..it might be even more delicious after cycling.
Have a nice summer! From us at Intersport.
3. Hiking
Yes.. .BBQ-food is delicious. But..it might be even more delicious after hiking.
At Intersport you get Mammut Nova and Mercury hiking boots for just 1299.
Have a nice summer! From us at Intersport.