Title Brand Product / Service Entrant Company Location Production Location Award
A01 Food & Drink
BERNHARD
ANTIDOTE VERTRIEBS GMBH / ANTIDOTE ORGANIC JUICE
BBDO Berlin GERMANY STUDIO FUNK Berlin GERMANY
NANCY
ANTIDOTE VERTRIEBS GMBH / ANTIDOTE ORGANIC JUICE
BBDO Berlin GERMANY STUDIO FUNK Berlin GERMANY
TREVOR
ANTIDOTE VERTRIEBS GMBH / ANTIDOTE ORGANIC JUICE
BBDO Berlin GERMANY STUDIO FUNK Berlin GERMANY
A03 Healthcare
RYAN & SUZIE
DEXCOM / DEXCOM G6
McCANN BIRMINGHAM UNITED KINGDOM RORSCHACH RADIO London UNITED KINGDOM
Bronze
FISTBUMP
DEXCOM / DEXCOM G6
McCANN BIRMINGHAM UNITED KINGDOM RORSCHACH RADIO London UNITED KINGDOM
MINDHOLE
DEXCOM / DEXCOM G6
McCANN BIRMINGHAM UNITED KINGDOM RORSCHACH RADIO London UNITED KINGDOM
A04 Consumer Durables
LIFE OF BRICK
LEGO GMBH / LEGO
SERVICEPLAN GERMANY Munich GERMANY YESSIAN MUSIC Hamburg GERMANY
A05 Automotive
PONYTAIL
VOLKSWAGEN AG / VOLKSWAGEN
GRABARZ & PARTNER Hamburg GERMANY STUDIO FUNK Hamburg GERMANY
DONUT
VOLKSWAGEN AG / VOLKSWAGEN
GRABARZ & PARTNER Hamburg GERMANY STUDIO FUNK Hamburg GERMANY
LILLI
VOLKSWAGEN AG / ADAPTIVE CRUISE CONTROL WITH PREDICTIVE SPEED CONTROL (IN THE NEW ARTEON)
GRABARZ & PARTNER Hamburg GERMANY STUDIO FUNK Hamburg GERMANY
TIM
VOLKSWAGEN AG / ADAPTIVE CRUISE CONTROL WITH PREDICTIVE SPEED CONTROL (IN THE NEW ARTEON)
GRABARZ & PARTNER Hamburg GERMANY STUDIO FUNK Hamburg GERMANY
F*CK PARKING - MAN
SMART / A SMART CAR
BBDO BELGIUM Brussels BELGIUM SONICVILLE Brussels BELGIUM
F*CK PARKING - WOMAN
SMART / A SMART CAR
BBDO BELGIUM Brussels BELGIUM SONICVILLE Brussels BELGIUM
5 MIN AND 13 SECONDS OF PARKING
SMART / A SMART CAR
BBDO BELGIUM Brussels BELGIUM SONICVILLE Brussels BELGIUM
Short List
SEDAN CAR
SMART / CARS
BBDO BELGIUM Brussels BELGIUM SONHOUSE Brussels BELGIUM
SUV
SMART / CARS
BBDO BELGIUM Brussels BELGIUM SONHOUSE Brussels BELGIUM
AUDIO STUDIO – THE RADIO EXPERIMENT
PORSCHE HUNGARIA KERESKEDELMI KFT. - AUDI / AUDI A8
PORSCHE Budapest HUNGARY CAFÉ COMMUNICATIONS Budapest HUNGARY
Short List
FROM THE BACK
BMW / BMW M5
AIR PARTNER OF McCANN Brussels BELGIUM AIR PARTNER OF McCANN Brussels BELGIUM
PUFFERFISH STOMACH
FORD MOTOR COMPANY / AUTOMOTIVE
GTB London UNITED KINGDOM
OWL NECK
FORD MOTOR COMPANY / AUTOMOTIVE
GTB London UNITED KINGDOM
GOAT EYES
FORD MOTOR COMPANY / AUTOMOTIVE
GTB London UNITED KINGDOM
A06 Retail
SHREDDED CURTAINS
IKEA / RETAIL
DDB BRUSSELS BELGIUM
WINE ON CARPET
IKEA / RETAIL
DDB BRUSSELS BELGIUM
Short List
DRIBBLED ON CHAIR
IKEA / RETAIL
DDB BRUSSELS BELGIUM
THRILLER
BOL.COM / BOOKS SOLD BY BOL.COM, AN ONLINE SHOP
DDB BRUSSELS BELGIUM
EROTIC
BOL.COM / BOOKS SOLD BY BOL.COM, AN ONLINE SHOP
DDB BRUSSELS BELGIUM
MINDFULNESS
BOL.COM / BOOKS SOLD BY BOL.COM, AN ONLINE SHOP
DDB BRUSSELS BELGIUM
SPAGHETTI
LIDL / WWW.DEKEUKENVANLIDL.BE
BBDO BELGIUM Brussels BELGIUM
CHICKEN CURRY
LIDL / WWW.DEKEUKENVANLIDL.BE
BBDO BELGIUM Brussels BELGIUM
HAMBURGER
LIDL / WWW.DEKEUKENVANLIDL.BE
BBDO BELGIUM Brussels BELGIUM
CHICKEN FILLET
LIDL / SUPERMARKET
BBDO BELGIUM Brussels BELGIUM
DOG FOOD
LIDL / SUPERMARKET
BBDO BELGIUM Brussels BELGIUM
CHICKEN
LIDL / SUPERMARKET
BBDO BELGIUM Brussels BELGIUM
FABRIC SOFTENER
LIDL / SUPERMARKET
BBDO BELGIUM Brussels BELGIUM
PASTRIES
LIDL / SUPERMARKET
BBDO BELGIUM Brussels BELGIUM
RUNNING
INTERSPORT / SPORTING GOODS
SMFB Oslo NORWAY
CYCLING
INTERSPORT / SPORTING GOODS
SMFB Oslo NORWAY
HIKING
INTERSPORT / SPORTING GOODS
SMFB Oslo NORWAY
RUMPELSTILSKIN
KURT HEYMANN BUCHZENTRUM GMBH / FAIRY TALES
GRABARZ & PARTNER Hamburg GERMANY STUDIO FUNK Hamburg GERMANY
SNOW WHITE
KURT HEYMANN BUCHZENTRUM GMBH / FAIRY TALES
GRABARZ & PARTNER Hamburg GERMANY STUDIO FUNK Hamburg GERMANY
MOTHER HOLLE
KURT HEYMANN BUCHZENTRUM GMBH / FAIRY TALES
GRABARZ & PARTNER Hamburg GERMANY STUDIO FUNK Hamburg GERMANY
HIP HOP
ST1/SHELL NORWAY / SHELL HAMBURGER
CREUNA Oslo NORWAY
ROCK
ST1/SHELL NORWAY / SHELL HAMBURGER
CREUNA Oslo NORWAY
COUNTRY
ST1/SHELL NORWAY / SHELL HAMBURGER
CREUNA Oslo NORWAY
A07 Travel
OLBIA
DEUTSCHE LUFTHANSA AG / LUFTHANSA
KOLLE REBBE | ACCENTURE INTERACTIVE Hamburg GERMANY STUDIO FUNK Hamburg GERMANY
IZMIR
DEUTSCHE LUFTHANSA AG / LUFTHANSA
KOLLE REBBE | ACCENTURE INTERACTIVE Hamburg GERMANY STUDIO FUNK Hamburg GERMANY
HELSINKI
DEUTSCHE LUFTHANSA AG / LUFTHANSA
KOLLE REBBE | ACCENTURE INTERACTIVE Hamburg GERMANY STUDIO FUNK Hamburg GERMANY
THE INVISIBLE CYCLIST: JASPER
BRUSSELS MOBILITY / BIKE FOR BRUSSELS
MORTIERBRIGADE Brussels BELGIUM RAYGUN Brussels BELGIUM
Short List
THE INVISIBLE CYCLIST: ROB
BRUSSELS MOBILITY / BIKE FOR BRUSSELS
MORTIERBRIGADE Brussels BELGIUM RAYGUN Brussels BELGIUM
THE INVISIBLE CYCLIST: SEBASTIAN
BRUSSELS MOBILITY / BIKE FOR BRUSSELS
MORTIERBRIGADE Brussels BELGIUM RAYGUN Brussels BELGIUM
Short List

Dreamy and slightly surreal, Ice Skaters for Ikea from CZAR Brussels

Ice Skaters shows the dreamy and slightly surreal spectacle of a middle aged couple spinning and gliding on the polished wood floors of an elegant, high-ceilinged apartment in their socks. With the tagline 'Bring life into your living room' it is a beautifully crafted advert creating a warm, nostalgic mood for the brand, Ikea. It won Bronze at Eurobest in 2018 for production company CZAR Brussels. Director, Joe Vanhoutteghem and producer, Lander Engels talk to Eurobest about the experience of creating the work. 

How do you make an idea work when your entire media budget is pulled, a week before launch?

The team at Marvelous Moscow have the answer. CCO, Artem Sinyavskiy shares the story of how their work for Skylink, 'The 1 MB Campaign', went on to win Bronze at Eurobest in 2017, despite the media budget being pulled a week before the launch of the campaign.

The gin, the city, the song and the search for the special colour of Seville

PS21 Madrid, the creative transformation company set up by founder of creative agency dommo Agustín Vivancos, was in its first year when the team began work on Searching for the Special Colour of Seville. It was a piece of work that would not only go on to win the agency’s first major award, Bronze in Creative Data at Eurobest in 2018, but would also become part of Seville’s cultural heritage. We hear how the idea came to life from Strategy Director, Sergio Garcia and Executive Creative Director, Victor Blanco.

Final Entry Deadline: 22 October

The Eurobest Awards is the benchmark for creative and effective branded communications in Europe.

For the past 32 years Eurobest has set the bar for Europe's creative communications industry, enabling those who push the possibilities of creativity to compete locally and be recognized globally.

Find out what's new in 2020

Juries announced

The names of the jurors for Eurobest Awards 2020 have been announced. All leaders in their respective fields, they encompass a wealth of creative expertise, skill and talent.

This year, our jurors will be judging the work online. We're adapting our robust and rigorous judging system to an online environment, while retaining our commitment to inclusivity and in-depth debate. As always, the work will be given the time, recognition and platform it deserves.

See the Juries

Get the Eurobest Evolving Trends Report

Full of useful insights and commentary, the Eurobest 2020 Evolving Trends Report revisits five key trends in creativity that emerged in 2019. With predictions from 2019 Jury Presidents and opinions on last year's winning work, we ask, “Where were we then? And what’s next?” across five key areas.