2021 Social & Influencer

Title Brand Product / Service Entrant Company Location Idea Creation Company Location Award
A01 Consumer Goods
LYNXMAS, SMELL READY FOR CHRISTMAS
UNILEVER / LYNX AFRICA
OLIVER London UNITED KINGDOM OLIVER
London
UNITED KINGDOM
MESSI'S 644 TOAST TO THE GOALKEEPERS
AB INBEV / BUDWEISER
COPA90 London UNITED KINGDOM COPA90
London
DEUTSCH
New York
UNITED KINGDOM
USA
Short List
GARMIN: COMBAT WARM-UP
GARMIN / WORK-OUT
FAMOUSGREY Brussels BELGIUM FAMOUSGREY
Brussels
BELGIUM
#DILLYGALLOPCHALLENGE
DILLY SOCKS / SOCKS
SERVICEPLAN SUISSE Zürich SWITZERLAND SERVICEPLAN SUISSE
Zürich
SWITZERLAND
DON'T DRINK AND START A LEAGUE
HEINEKEN / DON'T DRINK AND START A LEAGUE
PUBLICIS ITALY Milan ITALY PUBLICIS ITALY
Milan
ITALY
Short List
CARREFOUR X FORTNITE: THE HEALTHY MAP
CARREFOUR / THE HEALTHY MAP
PUBLICIS CONSEIL Paris FRANCE PUBLICIS CONSEIL
Paris
FRANCE
MIELE LAUNDRY RECORDS
MIELE / MIELE WASHING MACHINES
SERVICEPLAN RUSSIA Moscow RUSSIA SERVICEPLAN RUSSIA
Moscow
RUSSIA
#FREECUTHBERT
ALDI / CUTHBERT CATERPILLAR CAKE
McCANN Manchester UNITED KINGDOM McCANN
Manchester
UNITED KINGDOM
Short List
HOT POTATO GANG
BORD BIA / POTATOES
BBDO Dublin IRELAND BBDO
Dublin
IRELAND
#WONDERWATERWHIP
L’ORÉAL / BEAUTY CONSUMER GOODS
MEDIA.MONKS London UNITED KINGDOM MEDIA.MONKS
London
UNITED KINGDOM
SUPER MARC
EDEKA / PRODUCT VARIETY
EDEKA ZENTRALE AG & CO. KG Hamburg GERMANY JUNG VON MATT
Hamburg
GERMANY
A02 Healthcare
ROLL UP YOUR SLEEVE
THE SWEDISH ASSOCIATION OF COMMUNICATION AGENCIES – KOMM! / A VACCINATION INITIATIVE
NORD DDB Stockholm SWEDEN NORD DDB
Stockholm
THE AMAZING SOCIETY
Stockholm
SWEDEN
INTENSIVÃO DA PPK
BAYER / CANESTEN
ANALOGFOLK London UNITED KINGDOM ANALOGFOLK
London
UNITED KINGDOM
A03 Travel, Leisure, Retail, Restaurants & Fast Food Chains
THE WHOPPER REPLY
BURGER KING / BURGER KING WHOPPER
UNCLE GREY Copenhagen DENMARK UNCLE GREY
Copenhagen
DENMARK
Short List
MY 2020 TRAVEL PROJECT
FLYING BLUE / FLYING BLUE
ISOBAR Paris FRANCE ISOBAR
Paris
FRANCE
A04 Media / Entertainment
THE 5700 EURO PHONE. GERMANY´S MOST UNFAIR OFFER.
O₂ / O₂
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
GERMANY
THE PLAYLIST SONG
TWINTOES / TWINTOES
MORTIERBRIGADE Brussels BELGIUM MORTIERBRIGADE
Brussels
BELGIUM
A05 Consumer Services / Business to Business
YOLOBRAIN
DNB / DNB YOUNG
TRY REKLAME Oslo NORWAY TRY REKLAME
Oslo
NORWAY
BEJBY BLUE, YOUR DIGITAL PERSONA
TATRA BANKA / STUDENTS BANK ACCOUNT
THIS IS LOCCO Bratislava SLOVAK REPUBLIC THIS IS LOCCO
Bratislava
SLOVAK REPUBLIC
HOPE UNITED
BT / BT
SAATCHI & SAATCHI London UNITED KINGDOM SAATCHI & SAATCHI
London
UNITED KINGDOM
A06 Not-for-profit / Charity / Government
THE UNCENSORED LIBRARY
REPORTERS WITHOUT BORDERS (RSF) / THE UNCENSORED LIBRARY
DDB GERMANY Berlin GERMANY DDB GERMANY
Berlin
GERMANY
Bronze
INSTAGRAM HISTORY
STUMBLING STONES COMMITTEE / STUMBLING STONES COMMITTEE
IMILLE Milan ITALY IMILLE
Milan
ITALY
DRAW THE LINE AGAINST MALARIA
MALARIA NO MORE / MALARIA NO MORE
ISOBAR Amsterdam THE NETHERLANDS ISOBAR
Amsterdam
DENTSU BENELUX
Amsterdam
DENTSUACHTUNG!
Amsterdam
THE NETHERLANDS
#ABOLISH219A
TERRE DES FEMMES MENSCHENRECHTE FÜR DIE FRAU E.V. / WOMEN RIGHTS
GREY HAMBURG GERMANY GREY HAMBURG
GERMANY
GAIA: #NOTANACCESSORY
GAIA / ANIMAL RIGHTS
FAMOUSGREY Brussels BELGIUM FAMOUSGREY
Brussels
BELGIUM
ANGEL'S SOULS
SAVE ONE PERSON / ORGAN DONATION
BBDO Berlin GERMANY BBDO
Berlin
GERMANY
Bronze
#NOTCOMINGHOME
NEWTOWN ACTION ALLIANCE / GUN VIOLENCE PREVENTION
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
GERMANY
#REALVOICESOFPRIDE
FELGTB / FELGTB
EDELMAN Madrid SPAIN EDELMAN
Madrid
SPAIN
THE PURRFECT MATCH
TIERHEIM MÜNCHEN GGMBH / BRINGING ANIMALS FROM THE SHELTER TO A NEW HOME VIA HIJACKING THE TINDER APP
TERRITORY Munich GERMANY TERRITORY
Munich
GERMANY
ELON'S TOILET
STOP DARMKANKER / STOP DARMKANKER
LDV UNITED Antwerp BELGIUM LDV UNITED
Antwerp
BELGIUM
THE LAND OF ABSURDITY
AMNESTY INTERNATIONAL / THELANDOFABSURDITY.COM - A WEBSITE WHERE YOU CAN SUBMIT RIDICULOUS ZONES TO THE POLISH GOVERNMENT.
ANORAK Oslo NORWAY ANORAK
Oslo
NORWAY
NOW'S THE TIME TO STARE
PARALYMPIC TEAM BELGIUM / ORGANISATION IN BELGIUM FOR PEOPLE WITH DISABILITIES
MUTANT Antwerp BELGIUM MUTANT
Antwerp
BELGIUM
BEE_INFLUENCER
FONDATION DE FRANCE / BEE_INFLUENCER
PUBLICIS CONSEIL Paris FRANCE PUBLICIS CONSEIL
Paris
FRANCE
Silver
#VICTORYPAGES: SOCIAL MEDIA HISTORY
RT / DIGITAL MEDIA PROJECT
RT CREATIVE LAB Moscow RUSSIA RT CREATIVE LAB
Moscow
RUSSIA
DISAPPEARING STORIES
ENJOYABLE AGEING CHARITY FOUNDATION / VOLUNTEER PROGRAM
MOZGA STUDIO Moscow RUSSIA MOZGA STUDIO
Moscow
RUSSIA
B01 Community Management
THE UNCENSORED LIBRARY
REPORTERS WITHOUT BORDERS (RSF) / THE UNCENSORED LIBRARY
DDB GERMANY Berlin GERMANY DDB GERMANY
Berlin
GERMANY
Short List
BOVRIL, SAVE THE SEASON
BOVRIL / BOVRIL, MEAT EXTRACT PASTE
OLIVER London UNITED KINGDOM OLIVER
London
UNITED KINGDOM
THE WHOPPER REPLY
BURGER KING / BURGER KING WHOPPER
UNCLE GREY Copenhagen DENMARK UNCLE GREY
Copenhagen
DENMARK
Silver
ALONSO ALPINE CODE
ALPINE / ALPINE
HAVAS Paris FRANCE HAVAS SPORTS & ENTERTAINMENT
Paris
HAVAS
Paris
FRANCE
OMROEP ZWART
OMROEP ZWART / BROADCAST
MEDIA.MONKS Hilversum THE NETHERLANDS MEDIA.MONKS
Hilversum
BUUTVRIJ FOR LIFE
Amsterdam
WEFILM
Amsterdam
HAMMERFEST BV
Amsterdam
MAAK
Amsterdam
THE NETHERLANDS
LUKOMORYE RETOLD
ADOBE / ADOBE CC
DENTSUACHTUNG! Amsterdam THE NETHERLANDS DENTSUACHTUNG!
Amsterdam
DENTSUACHTUNG!
Amsterdam
THE NETHERLANDS
BEE_INFLUENCER
FONDATION DE FRANCE / BEE_INFLUENCER
PUBLICIS CONSEIL Paris FRANCE PUBLICIS CONSEIL
Paris
FRANCE
Short List
B02 Real-time Response
BOVRIL, SAVE THE SEASON
BOVRIL / BOVRIL, MEAT EXTRACT PASTE
OLIVER London UNITED KINGDOM OLIVER
London
UNITED KINGDOM
DON'T HATE. IMITATE. - THE SUPER BOWL CLAPBACK
AUDI NORWAY / AUDI E-TRON
POL Oslo NORWAY POL
Oslo
NORWAY
DON'T DRINK AND START A LEAGUE
HEINEKEN / DON'T DRINK AND START A LEAGUE
PUBLICIS ITALY Milan ITALY PUBLICIS ITALY
Milan
ITALY
Bronze
TOKYO TREE
DEUTSCHE SPORT MARKETING GMBH / DEUTSCHER OLYMPISCHER SPORTBUND E.V. (GERMAN OLY / TEAM DEUTSCHLAND
KOLLE REBBE, PART OF ACCENTURE INTERACTIVE Hamburg GERMANY KOLLE REBBE, PART OF ACCENTURE INTERACTIVE
Hamburg
GERMANY
THE GLASS OF TRUTH
IKEA / IKEA
THE SMARTS Sofia BULGARIA THE SMARTS
Sofia
BULGARIA
BURGER KING FRANCE - BURGER KING & FRIENDS
BURGER KING FRANCE / FAST FOOD
BUZZMAN Paris FRANCE BUZZMAN
Paris
FRANCE
#FREECUTHBERT
ALDI / CUTHBERT CATERPILLAR CAKE
McCANN Manchester UNITED KINGDOM McCANN
Manchester
UNITED KINGDOM
BEE_INFLUENCER
FONDATION DE FRANCE / BEE_INFLUENCER
PUBLICIS CONSEIL Paris FRANCE PUBLICIS CONSEIL
Paris
FRANCE
Short List