2021 Social & Influencer

Title Brand Product / Service Entrant Company Location Idea Creation Company Location Award
A01 Consumer Goods
MESSI'S 644 TOAST TO THE GOALKEEPERS
AB INBEV
BUDWEISER
COPA90 London UNITED KINGDOM COPA90
London
DEUTSCH
New York
UNITED KINGDOM
USA
Short List
DON'T DRINK AND START A LEAGUE
HEINEKEN
DON'T DRINK AND START A LEAGUE
PUBLICIS ITALY Milan ITALY PUBLICIS ITALY
Milan
ITALY
Short List
#FREECUTHBERT
ALDI
CUTHBERT CATERPILLAR CAKE
McCANN Manchester UNITED KINGDOM McCANN
Manchester
UNITED KINGDOM
Short List
A03 Travel, Leisure, Retail, Restaurants & Fast Food Chains
THE WHOPPER REPLY
BURGER KING
BURGER KING WHOPPER
UNCLE GREY Copenhagen DENMARK UNCLE GREY
Copenhagen
DENMARK
Short List
A06 Not-for-profit / Charity / Government
THE UNCENSORED LIBRARY
REPORTERS WITHOUT BORDERS (RSF)
THE UNCENSORED LIBRARY
DDB GERMANY Berlin GERMANY DDB GERMANY
Berlin
GERMANY
Bronze
ANGEL'S SOULS
SAVE ONE PERSON
ORGAN DONATION
BBDO Berlin GERMANY BBDO
Berlin
GERMANY
Bronze
BEE_INFLUENCER
FONDATION DE FRANCE
BEE_INFLUENCER
PUBLICIS CONSEIL Paris FRANCE PUBLICIS CONSEIL
Paris
FRANCE
Silver
B01 Community Management
THE UNCENSORED LIBRARY
REPORTERS WITHOUT BORDERS (RSF)
THE UNCENSORED LIBRARY
DDB GERMANY Berlin GERMANY DDB GERMANY
Berlin
GERMANY
Short List
THE WHOPPER REPLY
BURGER KING
BURGER KING WHOPPER
UNCLE GREY Copenhagen DENMARK UNCLE GREY
Copenhagen
DENMARK
Silver
BEE_INFLUENCER
FONDATION DE FRANCE
BEE_INFLUENCER
PUBLICIS CONSEIL Paris FRANCE PUBLICIS CONSEIL
Paris
FRANCE
Short List
B02 Real-time Response
DON'T DRINK AND START A LEAGUE
HEINEKEN
DON'T DRINK AND START A LEAGUE
PUBLICIS ITALY Milan ITALY PUBLICIS ITALY
Milan
ITALY
Bronze
BEE_INFLUENCER
FONDATION DE FRANCE
BEE_INFLUENCER
PUBLICIS CONSEIL Paris FRANCE PUBLICIS CONSEIL
Paris
FRANCE
Short List
B04 Innovative Use of Community
THE UNCENSORED LIBRARY
REPORTERS WITHOUT BORDERS (RSF)
THE UNCENSORED LIBRARY
DDB GERMANY Berlin GERMANY DDB GERMANY
Berlin
GERMANY
Short List
CITÉS
AMAZON PRIME VIDEO
CITÉS - ORIGINAL PRIME VIDEO SERIES ON TIKTOK
HEREZIE Paris FRANCE HEREZIE
Paris
FRANCE
Short List
THE BREAKAWAY: THE FIRST ECYCLING TEAM FOR PRISONERS
DECATHLON
SPORTS GEAR
BBDO BELGIUM Brussels BELGIUM BBDO BELGIUM
Brussels
BELGIUM
Bronze
THE WHOPPER REPLY
BURGER KING
BURGER KING WHOPPER
UNCLE GREY Copenhagen DENMARK UNCLE GREY
Copenhagen
DENMARK
Bronze
PLAYLIST TIMER
BARILLA
PLAYLIST TIMER
PUBLICIS ITALY Milan ITALY PUBLICIS ITALY
Milan
ITALY
Short List
BEE_INFLUENCER
FONDATION DE FRANCE
BEE_INFLUENCER
PUBLICIS CONSEIL Paris FRANCE PUBLICIS CONSEIL
Paris
FRANCE
Bronze
C01 Content Placement
THE UNCENSORED LIBRARY
REPORTERS WITHOUT BORDERS (RSF)
THE UNCENSORED LIBRARY
DDB GERMANY Berlin GERMANY DDB GERMANY
Berlin
GERMANY
Silver
C02 Innovative Use of Influencers
MESSI'S 644 TOAST TO THE GOALKEEPERS
AB INBEV
BUDWEISER
COPA90 London UNITED KINGDOM COPA90
London
DEUTSCH
New York
UNITED KINGDOM
USA
Short List
#STILLSPEAKINGUP DEEPTRUTH
PROPUESTA CIVICA
JOURNALIST PROTECTION
PUBLICIS LATVIA Riga LATVIA PUBLICIS LATVIA
Riga
PUBLICIS MEXICO
Mexico City
LATVIA
MEXICO
Gold
THE BREAD EXAM
SPINNEYS AND THE LEBANESE BREAST CANCER FOUNDATION
SPINNEYS FLOUR
McCANN Paris FRANCE McCANN
Paris
FRANCE
Gold
BEE_INFLUENCER
FONDATION DE FRANCE
BEE_INFLUENCER
PUBLICIS CONSEIL Paris FRANCE PUBLICIS CONSEIL
Paris
FRANCE
Gold
C05 Emerging Platforms
THE UNCENSORED LIBRARY
REPORTERS WITHOUT BORDERS (RSF)
THE UNCENSORED LIBRARY
DDB GERMANY Berlin GERMANY DDB GERMANY
Berlin
GERMANY
Short List
CITÉS
AMAZON PRIME VIDEO
CITÉS - ORIGINAL PRIME VIDEO SERIES ON TIKTOK
HEREZIE Paris FRANCE HEREZIE
Paris
FRANCE
Silver
D02 Challenger Brand
#FREECUTHBERT
ALDI
CUTHBERT CATERPILLAR CAKE
McCANN Manchester UNITED KINGDOM McCANN
Manchester
UNITED KINGDOM
Grand Prix
D03 Single-market Campaign
GEORGE FROM 1973
SBER
STATE-OWNED RUSSIAN BANK
SBER Moscow RUSSIA LEO BURNETT
Moscow
RUSSIA
Short List
D04 Social Behaviour
WATCH US MOVE / BEYOND THE SURFACE
ADIDAS
ADIDAS SWIM
HAVAS MIDDLE EAST Dubai UNITED ARAB EMIRATES HAVAS MIDDLE EAST
Dubai
UNITED ARAB EMIRATES
Short List
CAN I HELP?
IKEA
IKEA
WE ARE SOCIAL Milan ITALY WE ARE SOCIAL
Milan
ITALY
Short List
#FREECUTHBERT
ALDI
CUTHBERT CATERPILLAR CAKE
McCANN Manchester UNITED KINGDOM McCANN
Manchester
UNITED KINGDOM
Bronze
D06 Breakthrough on a Budget
THE WHOPPER REPLY
BURGER KING
BURGER KING WHOPPER
UNCLE GREY Copenhagen DENMARK UNCLE GREY
Copenhagen
DENMARK
Short List
D07 Corporate Purpose & Social Responsibility
THE BREAKAWAY: THE FIRST ECYCLING TEAM FOR PRISONERS
DECATHLON
SPORTS GEAR
BBDO BELGIUM Brussels BELGIUM BBDO BELGIUM
Brussels
BELGIUM
Short List