2018 Brand Experience & Activation

Title Brand Product / Service Entrant Company Location Idea Creation Company Location Award
A01 Food & Drink
LE BECK'S: THE LEGENDARY BEER CAN
BECK'S / BECK'S PILS
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
GERMANY
BECK’S SOUNDPILS
BECK'S / BECK'S PILS
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
GERMANY
HOME TO NATURE
SUNNIVA / JUICE
TRY REKLAME Oslo NORWAY TRY REKLAME
Oslo
NORWAY
KEEPS YOU GOING
GOOD NOODLES / FOOD
DDB Amsterdam THE NETHERLANDS DDB
Amsterdam
TRIBAL
Amstelveen
THE NETHERLANDS
FANTA 6TROUILLES
COCA-COLA / FANTA
HAVAS SPORTS & ENTERTAINMENT Paris FRANCE HAVAS SPORTS & ENTERTAINMENT
Paris
FRANCE
EXTRÄA HD
HÄAGEN DAZS / ICE CREAM ON DEMAND
PROXIMITY Boulogne-Billancourt FRANCE PROXIMITY
Boulogne-Billancourt
FRANCE
THE SOCIAL BEER
SPENDRUPS BRYGGERI AB / NORRLANDS GULD
ÅKESTAM HOLST Stockholm SWEDEN ÅKESTAM HOLST
Stockholm
SWEDEN
FANTA SNAPOSTER
COCA-COLA GMBH / FANTA
OGILVY GERMANY Frankfurt GERMANY OGILVY GERMANY
Frankfurt
SCHOLZ & VOLKMER
Berlin
GERMANY
UNLIMITED BOTTLE
RIVELLA / RIVELLA
NOTCH INTERACTIVE Zurich SWITZERLAND NOTCH INTERACTIVE
Zurich
SWITZERLAND
A02 Other FMCG
LOVE FOR LONGER
RECKITT BENCKISER / VANISH
HAVAS LONDON UNITED KINGDOM HAVAS LONDON
UNITED KINGDOM
NAPPIES WITH SOMETHING TO SAY
LITTLE BIG CHANGE / NAPPIES
BUZZMAN Paris FRANCE BUZZMAN
Paris
FRANCE
A03 Healthcare
SHELTER DOGS AGAINST STRESS
MENZIS / INSURANCE
DDB Amsterdam THE NETHERLANDS DDB
Amsterdam
TRIBAL
Amstelveen
THE NETHERLANDS
THE SLEEP DATA DIET
MENZIS / INSURANCE
DDB Amsterdam THE NETHERLANDS DDB
Amsterdam
TRIBAL
Amstelveen
THE NETHERLANDS
MAKE BLOOD CANCER VISIBLE
JANSSEN / BLOOD CANCER AWARENESS
JANSSEN High Wycombe UNITED KINGDOM PUBLICIS LIFEBRANDS
London
PAUL COCKSEDGE STUDIO
London
UNITED KINGDOM
A04 Consumer Durables
GO WITH THE FAKE
DIESEL / CLOTHES
PUBLICIS ITALY Milan ITALY PUBLICIS ITALY
Milan
PUBLICIS
New York
ITALY
USA
Silver
CHASE THE EXERHIGHS
BJÖRN BORG / SPORTSWEAR
NORD DDB Stockholm SWEDEN NORD DDB
Stockholm
SWEDEN
SILVER SNIPERS
LENOVO SWEDEN / LEGION
EHRENSTRAHLE DDB Stockholm SWEDEN EHRENSTRAHLE DDB
Stockholm
SWEDEN
A05 Automotive
INTO THE FRAME
PORSCHE / AUTOMOTIVE
ACHTUNG!mcgarrybowen Amsterdam THE NETHERLANDS ACHTUNG!mcgarrybowen
Amsterdam
THE NETHERLANDS
MARCHÉ MACAN
PORSCHE / AUTOMOTIVE
ACHTUNG!mcgarrybowen Amsterdam THE NETHERLANDS ACHTUNG!mcgarrybowen
Amsterdam
THE NETHERLANDS
RECRUITING CAR
VOLVO / VOLVO S90
FAMOUSGREY BRUSSELS BELGIUM FAMOUSGREY BRUSSELS
BELGIUM
WHY NOT NOW
SEAT / "WHY NOT NOW" CONVERSATIONAL BRAND EXPERIENCE
MEDIAMONKS Amsterdam THE NETHERLANDS C14TORCE
Paris
FRANCE
SCORPION SKIN EDITION
FIAT & ABARTH / FCA THE NETHERLANDS / ABARTH
LEO BURNETT AMSTERDAM THE NETHERLANDS LEO BURNETT AMSTERDAM
THE NETHERLANDS
RENAULT ZOE ASMR
RENAULT / RENAULT ZOE ELECTRIC
PUBLICIS CONSEIL Paris FRANCE PUBLICIS CONSEIL
Paris
FRANCE
EXPEDITION TO MARS
BMW - DELTA MOTORS SERBIA / BMW X3
M2COMMUNICATIONS Belgrade SERBIA M2COMMUNICATIONS
Belgrade
SERBIA
DRIVEN BY DATA
MINI / TEST DRIVES
TBWA\BELGIUM Brussels BELGIUM TBWA\BELGIUM
Brussels
BELGIUM
AUDI QUATTRO COASTER
AUDI / AUDI QUATTRO
POL Oslo NORWAY POL
Oslo
NORWAY
Short List
ECO PARKING
HYUNDAI / HYUNDAI KONA ELECTRIC
HAVAS Madrid SPAIN HAVAS
Madrid
SPAIN
Short List
THE SHORTCUT BILLBOARDS
BMW / MINI
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
GERMANY
BULLETPROOF BROCHURE
BMW / BMW SECURITY VEHICLES
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
GERMANY
KIA COMMERCIAL BRAKE
KIA MOTORS BELGIUM / KIA
MORTIERBRIGADE Brussels BELGIUM MORTIERBRIGADE
Brussels
BELGIUM
SEETROEN
CITROEN / CITROEN
BETC Paris FRANCE BETC
Paris
TRACTION
Paris
FRANCE
Short List
THE BLIND PHOTOGRAPHER
VOLKSWAGEN AG / VOLKSWAGEN ARTEON
GRABARZ & PARTNER Hamburg GERMANY GRABARZ & PARTNER
Hamburg
GERMANY
A06 Retail
MUSEUM OF ROMANTICISM
IKEA / IKEA LIVING ROOMS
McCANN SPAIN Madrid SPAIN McCANN SPAIN
Madrid
SPAIN
Short List
GRILLSURANCE
BURGER KING / WHOPPER
INGO Stockholm SWEDEN INGO
Stockholm
SWEDEN
HORNBACH "WERKSTÜCK EDITION 001"
HORNBACH BAUMARKT AG / HORNBACH
HEIMAT Berlin GERMANY HEIMAT
Berlin
GERMANY
Bronze
DESIGN DELIVERED
WOLT / WOLT APP
KALLAN & CO Helsinki FINLAND KALLAN & CO
Helsinki
FINLAND
SAY IT WITH BOOKS PROJECT
LAFELTRINELLI / LAFELTRINELLI
HAVAS MILAN ITALY HAVAS MILAN
ITALY
THE VEGETABLE NAME CHANGE
DELHAIZE / FRESH VEGETABLES
TBWA\BELGIUM Brussels BELGIUM TBWA\BELGIUM
Brussels
BELGIUM
BLYERTSPENNA
IKEA ITALY / 2019 IKEA CATALOGUE
STV DDB Milan ITALY STV DDB
Milan
ITALY
BLACK SUPERMARKET
CARREFOUR / CARREFOUR
MARCEL Paris FRANCE MARCEL
Paris
FRANCE
Grand Prix
PAUL POTTS' BATHROOM
K-RAUTA / DIY WAREHOUSE
TBWA\STOCKHOLM SWEDEN TBWA\STOCKHOLM
SWEDEN
A07 Travel
THONTESTER
THON HOTELS / THONTESTER
ERNÖ Oslo NORWAY ERNÖ
Oslo
ERNÖ
Oslo
NORWAY
TUNE INTO YOUR TRAVEL
KLM / KLM TUNE INTO YOUR TRAVEL
MEDIAMONKS Amsterdam THE NETHERLANDS MEDIAMONKS
Amsterdam
KLM
Amstelveen
THE NETHERLANDS
WE ARE AN AIRLINE
KLM ROYAL DUTCH AIRLINES / AIRPLANE
DDB Amsterdam THE NETHERLANDS DDB
Amsterdam
TRIBAL
Amstelveen
THE NETHERLANDS
YOUR DREAM HOLIDAY IN ONE CLICK
VACANCESELECT / VACANCESELECT
DEPT Amsterdam THE NETHERLANDS DEPT
Amsterdam
THE NETHERLANDS
THE PHOTOGRAPHY BAN
GRAUBÜNDEN TOURISM / HOTEL ROOMS
JUNG VON MATT/LIMMAT Zürich SWITZERLAND JUNG VON MATT/LIMMAT
Zürich
SWITZERLAND
Short List
DOUBLE DESTINATION GUIDES
EASYJET / DOUBLE DESTINATION GUIDES
BUZZMAN Paris FRANCE BUZZMAN
Paris
FRANCE
TURKISH AIRLINES FLIGHT TRACKER
TURKISH AIRLINES / TURKISH AIRLINES FLIGHT TRACKER
TURKISH AIRLINES Istanbul TURKEY EFABRIKA
Istanbul
TURKEY
CONNECTING SEATS
KLM ROYAL DUTCH AIRLINES / AIRPLANE
DDB Amsterdam THE NETHERLANDS DDB
Amsterdam
TRIBAL
Amstelveen
THE NETHERLANDS
HUMAN MONUMENTS
THALYS / THALYS HIGH SPEED RAIL NETWORK
ROSAPARK Paris FRANCE ROSAPARK
Paris
FRANCE