2018 Brand Experience & Activation

Title Brand Product / Service Entrant Company Location Idea Creation Company Location Award
A04 Consumer Durables
GO WITH THE FAKE
DIESEL
CLOTHES
PUBLICIS ITALY Milan ITALY PUBLICIS ITALY
Milan
PUBLICIS
New York
ITALY
USA
Silver
A05 Automotive
SEETROEN
CITROEN
CITROEN
BETC Paris FRANCE BETC
Paris
TRACTION
Paris
FRANCE
Short List
ECO PARKING
HYUNDAI
HYUNDAI KONA ELECTRIC
HAVAS Madrid SPAIN HAVAS
Madrid
SPAIN
Short List
AUDI QUATTRO COASTER
AUDI
AUDI QUATTRO
POL Oslo NORWAY POL
Oslo
NORWAY
Short List
A06 Retail
BLACK SUPERMARKET
CARREFOUR
CARREFOUR
MARCEL Paris FRANCE MARCEL
Paris
FRANCE
Grand Prix
HORNBACH "WERKSTÜCK EDITION 001"
HORNBACH BAUMARKT AG
HORNBACH
HEIMAT Berlin GERMANY HEIMAT
Berlin
GERMANY
Bronze
MUSEUM OF ROMANTICISM
IKEA
IKEA LIVING ROOMS
McCANN SPAIN Madrid SPAIN McCANN SPAIN
Madrid
SPAIN
Short List
A07 Travel
THE PHOTOGRAPHY BAN
GRAUBÜNDEN TOURISM
HOTEL ROOMS
JUNG VON MATT/LIMMAT Zürich SWITZERLAND JUNG VON MATT/LIMMAT
Zürich
SWITZERLAND
Short List
A08 Leisure
THE WAKE-UP CALL FROM HAMAR
NORSK TIPPING
NORSK TIPPING
TRY REKLAME Oslo NORWAY TRY REKLAME
Oslo
NORWAY
Short List
A09 Media / Entertainment
LA FORÊT - BET ON A MURDERER
FRANCE TÉLÉVISIONS - FRANCE 3
LA FORÊT (TV SERIES)
PUBLICIS CONSEIL Paris FRANCE PUBLICIS CONSEIL
Paris
FRANCE
Bronze
BIHOR COUTURE
BEAU MONDE
PUBLISHING
McCANN BUCHAREST ROMANIA McCANN BUCHAREST
ROMANIA
Short List
A11 Consumer Services
NOTHING™
DNB
SPARE (SAVINGS APP)
TRY REKLAME Oslo NORWAY TRY REKLAME
Oslo
NORWAY
Short List
GRANDMA HACKERS
STOFA
SAFESURF (CYBER SECURITY SOFTWARE)
ROBERT/BOISEN & LIKE-MINDED Copenhagen DENMARK ROBERT/BOISEN & LIKE-MINDED
Copenhagen
DENMARK
Short List
SAFELOCK
KPN
SAFELOCK
N=5 Amsterdam THE NETHERLANDS N=5
Amsterdam
THE NETHERLANDS
Short List
RACE A NATION
VODAFONE
TELECOMMUNICATIONS
McCANN BUCHAREST ROMANIA McCANN BUCHAREST
ROMANIA
Short List
A12 Corporate Social Responsibility (CSR) / Corporate Image
SAVE OUR SPECIES
LACOSTE
LACOSTE
BETC Paris FRANCE BETC
Paris
FRANCE
Gold
REPICTURING HOMELESS
GETTY IMAGES AND FIFTYFIFTY (MAGAZINE FROM HOMELESS PEOPLE)
REPICTURING HOMELESS
HAVAS GERMANY GERMANY HAVAS GERMANY
GERMANY
Short List
SENIORS FOR SENIORS
VODAFONE
VODAFONE
McCANN PRAGUE CZECH REPUBLIC McCANN PRAGUE
CZECH REPUBLIC
Short List
A13 Not-for-profit / Charity / Governemt
GAME CHAINGERS
UNICEF
UNICEF
BETC Paris FRANCE BETC
Paris
FRANCE
Short List
BILLBOARDS BEYOND BORDERS
REPORTERS WITHOUT BORDERS
REPORTERS WITHOUT BORDERS
ÅKESTAM HOLST Stockholm SWEDEN ÅKESTAM HOLST
Stockholm
SWEDEN
Short List
WORK FOR ALS
ALS LIGA BELGIUM
HEALTHCARE SERVICE
PUBLICIS BRUSSELS BELGIUM PUBLICIS BRUSSELS
BELGIUM
Short List
BLINDMETERS
OVK / PEVR (PARENTS OF ROAD VICTIMS)
ROAD SAFETY ORGANISATION
HAPPINESS BRUSSELS Brussels BELGIUM HAPPINESS BRUSSELS
Brussels
BELGIUM
Bronze
#BODYCANTWAIT
HANDICAP INTERNATIONAL
HANDICAP INTERNATIONAL
HEREZIE GROUP Paris FRANCE HEREZIE GROUP
Paris
FRANCE
Short List
BORDEAUX 2050
AJE
WINE BOTTLE
McCANN PARIS FRANCE McCANN PARIS
FRANCE
Silver
THE VOICE OF VOICES
NEMO
HEALTHCARE
McCANN MILAN ITALY McCANN MILAN
ITALY
Short List
B01 Use of Ambient Media: Small Scale
SEETROEN
CITROEN
CITROEN
BETC Paris FRANCE BETC
Paris
TRACTION
Paris
FRANCE
Short List
BORDEAUX 2050
AJE
WINE BOTTLE
McCANN PARIS FRANCE McCANN PARIS
FRANCE
Bronze
B02 Use of Ambient Media: Large Scale
MERCEDES-BENZ G-CLASS – THE AMBER CUBE
MERCEDES-BENZ
MERCEDES-BENZ G-CLASS
ANTONI Berlin GERMANY ANTONI
Berlin
GERMANY
Short List
STREET STORY
NIKE RUSSIA
NIKE RUSSIA
WIEDEN+KENNEDY AMSTERDAM THE NETHERLANDS WIEDEN+KENNEDY AMSTERDAM
THE NETHERLANDS
Short List
GO WITH THE FAKE
DIESEL
CLOTHES
PUBLICIS ITALY Milan ITALY PUBLICIS ITALY
Milan
PUBLICIS
New York
ITALY
USA
Bronze
B03 Use of Broadcast
BREASTFEEDING EXTRAS
KIND EN GEZIN
PUBLIC AWARENESS OF BREASTFEEDING
LDV UNITED Antwerp BELGIUM LDV UNITED
Antwerp
BELGIUM
Short List
THE PHOTOGRAPHY BAN
GRAUBÜNDEN TOURISM
HOTEL ROOMS
JUNG VON MATT/LIMMAT Zürich SWITZERLAND JUNG VON MATT/LIMMAT
Zürich
SWITZERLAND
Short List
B04 Use of Print or Outdoor
STATION WITH A VIEW
SKODA FRANCE
SKODA KAROQ
ROSAPARK Paris FRANCE ROSAPARK
Paris
FRANCE
Short List
C01 Guerrilla Marketing & Stunts
#BODYCANTWAIT
HANDICAP INTERNATIONAL
HANDICAP INTERNATIONAL
HEREZIE GROUP Paris FRANCE HEREZIE GROUP
Paris
FRANCE
Short List
GO WITH THE FAKE
DIESEL
CLOTHES
PUBLICIS ITALY Milan ITALY PUBLICIS ITALY
Milan
PUBLICIS
New York
ITALY
USA
Gold
MUSEUM OF ROMANTICISM
IKEA
IKEA LIVING ROOMS
McCANN SPAIN Madrid SPAIN McCANN SPAIN
Madrid
SPAIN
Bronze
C02 Live Shows / Concerts / Festivals
#UNWANTED
NGO WOMANS RIGHT CENTER
HUMAN RIGHTS AND GENDER EQUALITY
McCANN BELGRADE SERBIA McCANN PODGORICA
McCANN BELGRADE
MONTENEGRO
SERBIA
Short List
C03 Exhibitions / Installations
CABIN CURE
VISIT SWEDEN
VISIT SWEDEN
VISIT SWEDEN Stockholm SWEDEN PRIME WEBER SHANDWICK
Stockholm
SWEDEN
Short List
CAR COMMERCIAL TO GO
CENTRAAL BEHEER
CAR INSURANCE
DDB Amsterdam THE NETHERLANDS DDB
Amsterdam
TRIBAL
Amstelveen
THE NETHERLANDS
Short List
HYUNDAI PAVILION 2018 PYEONGCHANG WINTER OLYMPICS
HYUNDAI MOTOR COMPANY
HYUNDAI PAVILION (AUTOMOBILE BRAND EXPERIENCE SPACE)
HYUNDAI MOTOR COMPANY Seoul SOUTH KOREA HYUNDAI MOTOR COMPANY
Seoul
ASIF KHAN
London
SOUTH KOREA
UNITED KINGDOM
Short List
C04 Competitions & Promotional Games
THE WAKE-UP CALL FROM HAMAR
NORSK TIPPING
NORSK TIPPING
TRY REKLAME Oslo NORWAY TRY REKLAME
Oslo
NORWAY
Short List
C05 Customer Retail / In-Store Experience
BLACK SUPERMARKET
CARREFOUR
CARREFOUR
MARCEL Paris FRANCE MARCEL
Paris
FRANCE
Bronze
SHARE "1 FOR YOU. 1 FOR THE WORLD."
SHARE FOODS GMBH
FOOD RETAILER
HEIMAT Berlin GERMANY HEIMAT
Berlin
GERMANY
Short List
C07  Customer Acquisition & Retention
GRANDMA HACKERS
STOFA
SAFESURF (CYBER SECURITY SOFTWARE)
ROBERT/BOISEN & LIKE-MINDED Copenhagen DENMARK ROBERT/BOISEN & LIKE-MINDED
Copenhagen
DENMARK
Short List
THE LOST TYPOGRAPHY OF BAUHAUS
ADOBE
ADOBE TYPEKIT
ABBY PRIEST Stockholm SWEDEN ABBY PRIEST
Stockholm
SWEDEN
Bronze
HORNBACH "WERKSTÜCK EDITION 001"
HORNBACH BAUMARKT AG
HORNBACH
HEIMAT Berlin GERMANY HEIMAT
Berlin
GERMANY
Silver
KENTUCKY FINE CHINA
KFC
KENTUCKY FRIED CHICKEN
IRIS London UNITED KINGDOM IRIS
London
UNITED KINGDOM
Short List
D01 Touchpoint Technology & Tech-led Brand Experience
FEATURING ALEXA
TOO MANY T'S
TOO MANY T'S
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
TOO MANY T'S
London
GERMANY
UNITED KINGDOM
Short List
LEGO HOUSE MINI CHEF
LEGO
MINI CHEF FAMILY RESTAURANT
HIQ GöTEBORG Göteborg SWEDEN STYLT TRAMPOLI
Göteborg
LEGO HOUSE
Billund
HIQ GöTEBORG
Göteborg
SWEDEN
Short List
D02 Use of Mobile & Devices
THE WAKE-UP CALL FROM HAMAR
NORSK TIPPING
NORSK TIPPING
TRY REKLAME Oslo NORWAY TRY REKLAME
Oslo
NORWAY
Short List
SAFELOCK
KPN
SAFELOCK
N=5 Amsterdam THE NETHERLANDS N=5
Amsterdam
THE NETHERLANDS
Bronze
D03 Use of Social & Digital Platforms
BILLBOARDS BEYOND BORDERS
REPORTERS WITHOUT BORDERS
REPORTERS WITHOUT BORDERS
ÅKESTAM HOLST Stockholm SWEDEN ÅKESTAM HOLST
Stockholm
SWEDEN
Short List
MALI - THE CHATBOT OF THE FEDERAL FORCED ARMY
BUNDESMINISTERIUM DER VERTEIDIGUNG
FEDERAL ARMED FORCES OF GERMANY
BUNDESMINISTERIUM DER VERTEIDIGUNG Berlin GERMANY CASTENOW
Düsseldorf
GERMANY
Short List
GAME OF TORRENTS
MEDIA MARKT
VIDEO
WUNDERMAN Antwerp BELGIUM WUNDERMAN
Antwerp
BELGIUM
Short List
BUFFER RAGE
VOO
TELECOM
HAPPINESS BRUSSELS Brussels BELGIUM HAPPINESS BRUSSELS
Brussels
BELGIUM
Short List
RADJA - SUPPORTER WITHOUT LIMITS
ORANGE
EAGLE UNLIMITED SUBSCRIPTION
PUBLICIS BRUSSELS BELGIUM PUBLICIS BRUSSELS
BELGIUM
Short List
D05 Payment Solutions
ECO PARKING
HYUNDAI
HYUNDAI KONA ELECTRIC
HAVAS Madrid SPAIN HAVAS
Madrid
SPAIN
Short List
E01 Launch / Re-launch
SAVE OUR SPECIES
LACOSTE
LACOSTE
BETC Paris FRANCE BETC
Paris
FRANCE
Silver
BLACK SUPERMARKET
CARREFOUR
CARREFOUR
MARCEL Paris FRANCE MARCEL
Paris
FRANCE
Silver
LA FORÊT - BET ON A MURDERER
FRANCE TÉLÉVISIONS - FRANCE 3
LA FORÊT (TV SERIES)
PUBLICIS CONSEIL Paris FRANCE PUBLICIS CONSEIL
Paris
FRANCE
Silver
BORDEAUX 2050
AJE
WINE BOTTLE
McCANN PARIS FRANCE McCANN PARIS
FRANCE
Short List
HORNBACH "WERKSTÜCK EDITION 001"
HORNBACH BAUMARKT AG
HORNBACH
HEIMAT Berlin GERMANY HEIMAT
Berlin
GERMANY
Bronze
E02 Sponsorship & Brand Partnership
LA FORÊT - BET ON A MURDERER
FRANCE TÉLÉVISIONS - FRANCE 3
LA FORÊT (TV SERIES)
PUBLICIS CONSEIL Paris FRANCE PUBLICIS CONSEIL
Paris
FRANCE
Silver
FOOTBALL DECODED
MICROSOFT
XBOX / FIFA 18
McCANN LONDON UNITED KINGDOM McCANN LONDON
UNITED KINGDOM
Silver
F01 Integrated Campaign led by Brand Experience & Activation
BLINDMETERS
OVK / PEVR (PARENTS OF ROAD VICTIMS)
ROAD SAFETY ORGANISATION
HAPPINESS BRUSSELS Brussels BELGIUM HAPPINESS BRUSSELS
Brussels
BELGIUM
Short List
FOOTBALL DECODED
MICROSOFT
XBOX / FIFA 18
McCANN LONDON UNITED KINGDOM McCANN LONDON
UNITED KINGDOM
Short List
F02 Low Budget / High Impact Campaign
THE PHOTOGRAPHY BAN
GRAUBÜNDEN TOURISM
HOTEL ROOMS
JUNG VON MATT/LIMMAT Zürich SWITZERLAND JUNG VON MATT/LIMMAT
Zürich
SWITZERLAND
Short List
BIHOR COUTURE
BEAU MONDE
PUBLISHING
McCANN BUCHAREST ROMANIA McCANN BUCHAREST
ROMANIA
Bronze