|
Title
Brand
Product / Service
|
Entrant Company |
Location
|
Idea Creation Company
|
Location |
Award
|
|
A04 Consumer Durables
|
GO WITH THE FAKE
DIESEL
CLOTHES |
PUBLICIS ITALY Milan
|
ITALY |
PUBLICIS ITALY
Milan
PUBLICIS
New York
|
ITALY
USA |
Silver
|
|
A05 Automotive
|
AUDI QUATTRO COASTER
AUDI
AUDI QUATTRO |
POL Oslo
|
NORWAY |
POL
Oslo
|
NORWAY |
Short List |
ECO PARKING
HYUNDAI
HYUNDAI KONA ELECTRIC |
HAVAS Madrid
|
SPAIN |
HAVAS
Madrid
|
SPAIN |
Short List |
SEETROEN
CITROEN
CITROEN |
BETC Paris
|
FRANCE |
BETC
Paris
TRACTION
Paris
|
FRANCE |
Short List |
|
A06 Retail
|
MUSEUM OF ROMANTICISM
IKEA
IKEA LIVING ROOMS |
McCANN SPAIN Madrid
|
SPAIN |
McCANN SPAIN
Madrid
|
SPAIN |
Short List |
HORNBACH "WERKSTÜCK EDITION 001"
HORNBACH BAUMARKT AG
HORNBACH |
HEIMAT Berlin
|
GERMANY |
HEIMAT
Berlin
|
GERMANY |
Bronze
|
BLACK SUPERMARKET
CARREFOUR
CARREFOUR |
MARCEL Paris
|
FRANCE |
MARCEL
Paris
|
FRANCE |
Grand Prix
|
|
A07 Travel
|
THE PHOTOGRAPHY BAN
GRAUBÜNDEN TOURISM
HOTEL ROOMS |
JUNG VON MATT/LIMMAT Zürich
|
SWITZERLAND |
JUNG VON MATT/LIMMAT
Zürich
|
SWITZERLAND |
Short List |
|
A08 Leisure
|
THE WAKE-UP CALL FROM HAMAR
NORSK TIPPING
NORSK TIPPING |
TRY REKLAME Oslo
|
NORWAY |
TRY REKLAME
Oslo
|
NORWAY |
Short List |
|
A09 Media / Entertainment
|
BIHOR COUTURE
BEAU MONDE
PUBLISHING |
McCANN BUCHAREST
|
ROMANIA |
McCANN BUCHAREST
|
ROMANIA |
Short List |
LA FORÊT - BET ON A MURDERER
FRANCE TÉLÉVISIONS - FRANCE 3
LA FORÊT (TV SERIES) |
PUBLICIS CONSEIL Paris
|
FRANCE |
PUBLICIS CONSEIL
Paris
|
FRANCE |
Bronze
|
|
A11 Consumer Services
|
RACE A NATION
VODAFONE
TELECOMMUNICATIONS |
McCANN BUCHAREST
|
ROMANIA |
McCANN BUCHAREST
|
ROMANIA |
Short List |
SAFELOCK
KPN
SAFELOCK |
N=5 Amsterdam
|
THE NETHERLANDS |
N=5
Amsterdam
|
THE NETHERLANDS |
Short List |
GRANDMA HACKERS
STOFA
SAFESURF (CYBER SECURITY SOFTWARE) |
ROBERT/BOISEN & LIKE-MINDED Copenhagen
|
DENMARK |
ROBERT/BOISEN & LIKE-MINDED
Copenhagen
|
DENMARK |
Short List |
NOTHING™
DNB
SPARE (SAVINGS APP) |
TRY REKLAME Oslo
|
NORWAY |
TRY REKLAME
Oslo
|
NORWAY |
Short List |
|
A12 Corporate Social Responsibility (CSR) / Corporate Image
|
SENIORS FOR SENIORS
VODAFONE
VODAFONE |
McCANN PRAGUE
|
CZECH REPUBLIC |
McCANN PRAGUE
|
CZECH REPUBLIC |
Short List |
REPICTURING HOMELESS
GETTY IMAGES AND FIFTYFIFTY (MAGAZINE FROM HOMELESS PEOPLE)
REPICTURING HOMELESS |
HAVAS GERMANY
|
GERMANY |
HAVAS GERMANY
|
GERMANY |
Short List |
SAVE OUR SPECIES
LACOSTE
LACOSTE |
BETC Paris
|
FRANCE |
BETC
Paris
|
FRANCE |
Gold
|
|
A13 Not-for-profit / Charity / Governemt
|
THE VOICE OF VOICES
NEMO
HEALTHCARE |
McCANN MILAN
|
ITALY |
McCANN MILAN
|
ITALY |
Short List |
BORDEAUX 2050
AJE
WINE BOTTLE |
McCANN PARIS
|
FRANCE |
McCANN PARIS
|
FRANCE |
Silver
|
#BODYCANTWAIT
HANDICAP INTERNATIONAL
HANDICAP INTERNATIONAL |
HEREZIE GROUP Paris
|
FRANCE |
HEREZIE GROUP
Paris
|
FRANCE |
Short List |
BLINDMETERS
OVK / PEVR (PARENTS OF ROAD VICTIMS)
ROAD SAFETY ORGANISATION |
HAPPINESS BRUSSELS Brussels
|
BELGIUM |
HAPPINESS BRUSSELS
Brussels
|
BELGIUM |
Bronze
|
WORK FOR ALS
ALS LIGA BELGIUM
HEALTHCARE SERVICE |
PUBLICIS BRUSSELS
|
BELGIUM |
PUBLICIS BRUSSELS
|
BELGIUM |
Short List |
BILLBOARDS BEYOND BORDERS
REPORTERS WITHOUT BORDERS
REPORTERS WITHOUT BORDERS |
ÅKESTAM HOLST Stockholm
|
SWEDEN |
ÅKESTAM HOLST
Stockholm
|
SWEDEN |
Short List |
GAME CHAINGERS
UNICEF
UNICEF |
BETC Paris
|
FRANCE |
BETC
Paris
|
FRANCE |
Short List |
|
B01 Use of Ambient Media: Small Scale
|
BORDEAUX 2050
AJE
WINE BOTTLE |
McCANN PARIS
|
FRANCE |
McCANN PARIS
|
FRANCE |
Bronze
|
SEETROEN
CITROEN
CITROEN |
BETC Paris
|
FRANCE |
BETC
Paris
TRACTION
Paris
|
FRANCE |
Short List |
|
B02 Use of Ambient Media: Large Scale
|
GO WITH THE FAKE
DIESEL
CLOTHES |
PUBLICIS ITALY Milan
|
ITALY |
PUBLICIS ITALY
Milan
PUBLICIS
New York
|
ITALY
USA |
Bronze
|
STREET STORY
NIKE RUSSIA
NIKE RUSSIA |
WIEDEN+KENNEDY AMSTERDAM
|
THE NETHERLANDS |
WIEDEN+KENNEDY AMSTERDAM
|
THE NETHERLANDS |
Short List |
MERCEDES-BENZ G-CLASS – THE AMBER CUBE
MERCEDES-BENZ
MERCEDES-BENZ G-CLASS |
ANTONI Berlin
|
GERMANY |
ANTONI
Berlin
|
GERMANY |
Short List |
|
B03 Use of Broadcast
|
THE PHOTOGRAPHY BAN
GRAUBÜNDEN TOURISM
HOTEL ROOMS |
JUNG VON MATT/LIMMAT Zürich
|
SWITZERLAND |
JUNG VON MATT/LIMMAT
Zürich
|
SWITZERLAND |
Short List |
BREASTFEEDING EXTRAS
KIND EN GEZIN
PUBLIC AWARENESS OF BREASTFEEDING |
LDV UNITED Antwerp
|
BELGIUM |
LDV UNITED
Antwerp
|
BELGIUM |
Short List |
|
B04 Use of Print or Outdoor
|
STATION WITH A VIEW
SKODA FRANCE
SKODA KAROQ |
ROSAPARK Paris
|
FRANCE |
ROSAPARK
Paris
|
FRANCE |
Short List |
|
C01 Guerrilla Marketing & Stunts
|
MUSEUM OF ROMANTICISM
IKEA
IKEA LIVING ROOMS |
McCANN SPAIN Madrid
|
SPAIN |
McCANN SPAIN
Madrid
|
SPAIN |
Bronze
|
GO WITH THE FAKE
DIESEL
CLOTHES |
PUBLICIS ITALY Milan
|
ITALY |
PUBLICIS ITALY
Milan
PUBLICIS
New York
|
ITALY
USA |
Gold
|
#BODYCANTWAIT
HANDICAP INTERNATIONAL
HANDICAP INTERNATIONAL |
HEREZIE GROUP Paris
|
FRANCE |
HEREZIE GROUP
Paris
|
FRANCE |
Short List |
|
C02 Live Shows / Concerts / Festivals
|
#UNWANTED
NGO WOMANS RIGHT CENTER
HUMAN RIGHTS AND GENDER EQUALITY |
McCANN BELGRADE
|
SERBIA |
McCANN PODGORICA
McCANN BELGRADE
|
MONTENEGRO
SERBIA |
Short List |
|
C03 Exhibitions / Installations
|
HYUNDAI PAVILION 2018 PYEONGCHANG WINTER OLYMPICS
HYUNDAI MOTOR COMPANY
HYUNDAI PAVILION (AUTOMOBILE BRAND EXPERIENCE SPACE) |
HYUNDAI MOTOR COMPANY Seoul
|
SOUTH KOREA |
HYUNDAI MOTOR COMPANY
Seoul
ASIF KHAN
London
|
SOUTH KOREA
UNITED KINGDOM |
Short List |
CAR COMMERCIAL TO GO
CENTRAAL BEHEER
CAR INSURANCE |
DDB Amsterdam
|
THE NETHERLANDS |
DDB
Amsterdam
TRIBAL
Amstelveen
|
THE NETHERLANDS |
Short List |
CABIN CURE
VISIT SWEDEN
VISIT SWEDEN |
VISIT SWEDEN Stockholm
|
SWEDEN |
PRIME WEBER SHANDWICK
Stockholm
|
SWEDEN |
Short List |
|
C04 Competitions & Promotional Games
|
THE WAKE-UP CALL FROM HAMAR
NORSK TIPPING
NORSK TIPPING |
TRY REKLAME Oslo
|
NORWAY |
TRY REKLAME
Oslo
|
NORWAY |
Short List |
|
C05 Customer Retail / In-Store Experience
|
SHARE "1 FOR YOU. 1 FOR THE WORLD."
SHARE FOODS GMBH
FOOD RETAILER |
HEIMAT Berlin
|
GERMANY |
HEIMAT
Berlin
|
GERMANY |
Short List |
BLACK SUPERMARKET
CARREFOUR
CARREFOUR |
MARCEL Paris
|
FRANCE |
MARCEL
Paris
|
FRANCE |
Bronze
|
|
C07 Customer Acquisition & Retention
|
KENTUCKY FINE CHINA
KFC
KENTUCKY FRIED CHICKEN |
IRIS London
|
UNITED KINGDOM |
IRIS
London
|
UNITED KINGDOM |
Short List |
HORNBACH "WERKSTÜCK EDITION 001"
HORNBACH BAUMARKT AG
HORNBACH |
HEIMAT Berlin
|
GERMANY |
HEIMAT
Berlin
|
GERMANY |
Silver
|
THE LOST TYPOGRAPHY OF BAUHAUS
ADOBE
ADOBE TYPEKIT |
ABBY PRIEST Stockholm
|
SWEDEN |
ABBY PRIEST
Stockholm
|
SWEDEN |
Bronze
|
GRANDMA HACKERS
STOFA
SAFESURF (CYBER SECURITY SOFTWARE) |
ROBERT/BOISEN & LIKE-MINDED Copenhagen
|
DENMARK |
ROBERT/BOISEN & LIKE-MINDED
Copenhagen
|
DENMARK |
Short List |
|
D01 Touchpoint Technology & Tech-led Brand Experience
|
LEGO HOUSE MINI CHEF
LEGO
MINI CHEF FAMILY RESTAURANT |
HIQ GöTEBORG Göteborg
|
SWEDEN |
STYLT TRAMPOLI
Göteborg
LEGO HOUSE
Billund
HIQ GöTEBORG
Göteborg
|
SWEDEN |
Short List |
FEATURING ALEXA
TOO MANY T'S
TOO MANY T'S |
SERVICEPLAN GERMANY Munich
|
GERMANY |
SERVICEPLAN GERMANY
Munich
TOO MANY T'S
London
|
GERMANY
UNITED KINGDOM |
Short List |
|
D02 Use of Mobile & Devices
|
SAFELOCK
KPN
SAFELOCK |
N=5 Amsterdam
|
THE NETHERLANDS |
N=5
Amsterdam
|
THE NETHERLANDS |
Bronze
|
THE WAKE-UP CALL FROM HAMAR
NORSK TIPPING
NORSK TIPPING |
TRY REKLAME Oslo
|
NORWAY |
TRY REKLAME
Oslo
|
NORWAY |
Short List |
|
D03 Use of Social & Digital Platforms
|
RADJA - SUPPORTER WITHOUT LIMITS
ORANGE
EAGLE UNLIMITED SUBSCRIPTION |
PUBLICIS BRUSSELS
|
BELGIUM |
PUBLICIS BRUSSELS
|
BELGIUM |
Short List |
BUFFER RAGE
VOO
TELECOM |
HAPPINESS BRUSSELS Brussels
|
BELGIUM |
HAPPINESS BRUSSELS
Brussels
|
BELGIUM |
Short List |
GAME OF TORRENTS
MEDIA MARKT
VIDEO |
WUNDERMAN Antwerp
|
BELGIUM |
WUNDERMAN
Antwerp
|
BELGIUM |
Short List |
MALI - THE CHATBOT OF THE FEDERAL FORCED ARMY
BUNDESMINISTERIUM DER VERTEIDIGUNG
FEDERAL ARMED FORCES OF GERMANY |
BUNDESMINISTERIUM DER VERTEIDIGUNG Berlin
|
GERMANY |
CASTENOW
Düsseldorf
|
GERMANY |
Short List |
BILLBOARDS BEYOND BORDERS
REPORTERS WITHOUT BORDERS
REPORTERS WITHOUT BORDERS |
ÅKESTAM HOLST Stockholm
|
SWEDEN |
ÅKESTAM HOLST
Stockholm
|
SWEDEN |
Short List |
|
D05 Payment Solutions
|
ECO PARKING
HYUNDAI
HYUNDAI KONA ELECTRIC |
HAVAS Madrid
|
SPAIN |
HAVAS
Madrid
|
SPAIN |
Short List |
|
E01 Launch / Re-launch
|
HORNBACH "WERKSTÜCK EDITION 001"
HORNBACH BAUMARKT AG
HORNBACH |
HEIMAT Berlin
|
GERMANY |
HEIMAT
Berlin
|
GERMANY |
Bronze
|
BORDEAUX 2050
AJE
WINE BOTTLE |
McCANN PARIS
|
FRANCE |
McCANN PARIS
|
FRANCE |
Short List |
LA FORÊT - BET ON A MURDERER
FRANCE TÉLÉVISIONS - FRANCE 3
LA FORÊT (TV SERIES) |
PUBLICIS CONSEIL Paris
|
FRANCE |
PUBLICIS CONSEIL
Paris
|
FRANCE |
Silver
|
BLACK SUPERMARKET
CARREFOUR
CARREFOUR |
MARCEL Paris
|
FRANCE |
MARCEL
Paris
|
FRANCE |
Silver
|
SAVE OUR SPECIES
LACOSTE
LACOSTE |
BETC Paris
|
FRANCE |
BETC
Paris
|
FRANCE |
Silver
|
|
E02 Sponsorship & Brand Partnership
|
FOOTBALL DECODED
MICROSOFT
XBOX / FIFA 18 |
McCANN LONDON
|
UNITED KINGDOM |
McCANN LONDON
|
UNITED KINGDOM |
Silver
|
LA FORÊT - BET ON A MURDERER
FRANCE TÉLÉVISIONS - FRANCE 3
LA FORÊT (TV SERIES) |
PUBLICIS CONSEIL Paris
|
FRANCE |
PUBLICIS CONSEIL
Paris
|
FRANCE |
Silver
|
|
F01 Integrated Campaign led by Brand Experience & Activation
|
FOOTBALL DECODED
MICROSOFT
XBOX / FIFA 18 |
McCANN LONDON
|
UNITED KINGDOM |
McCANN LONDON
|
UNITED KINGDOM |
Short List |
BLINDMETERS
OVK / PEVR (PARENTS OF ROAD VICTIMS)
ROAD SAFETY ORGANISATION |
HAPPINESS BRUSSELS Brussels
|
BELGIUM |
HAPPINESS BRUSSELS
Brussels
|
BELGIUM |
Short List |
|
F02 Low Budget / High Impact Campaign
|
BIHOR COUTURE
BEAU MONDE
PUBLISHING |
McCANN BUCHAREST
|
ROMANIA |
McCANN BUCHAREST
|
ROMANIA |
Bronze
|
THE PHOTOGRAPHY BAN
GRAUBÜNDEN TOURISM
HOTEL ROOMS |
JUNG VON MATT/LIMMAT Zürich
|
SWITZERLAND |
JUNG VON MATT/LIMMAT
Zürich
|
SWITZERLAND |
Short List |