• A04 Consumer Durables
• GO WITH THE FAKE
  DIESEL / CLOTHES
  PUBLICIS ITALY Milan
  ITALY
  Silver

• A05 Automotive
• ECO PARKING
  HYUNDAI / HYUNDAI KONA ELECTRIC
  HAVAS Madrid
  SPAIN
  Short List
• SEETROEN
  CITROEN / CITROEN
  BETC Paris
  FRANCE
  Short List
• AUDI QUATTRO COASTER
  AUDI / AUDI QUATTRO
  POL Oslo
  NORWAY
  Short List

• A06 Retail
• MUSEUM OF ROMANTICISM
  IKEA / IKEA LIVING ROOMS
  McCANN SPAIN Madrid
  SPAIN
  Short List
• HORNBACH "WERKSTÜCK EDITION 001"
  HORNBACH BAUMARKT AG / HORNBACH
  HEIMAT Berlin
  GERMANY
  Bronze
• BLACK SUPERMARKET
  CARREFOUR / CARREFOUR
  MARCEL Paris
  FRANCE
  Grand Prix

• A07 Travel
• THE PHOTOGRAPHY BAN
  GRAUBÜNDEN TOURISM / HOTEL ROOMS
  JUNG VON MATT/LIMMAT Zürich
  SWITZERLAND
  Short List

• A08 Leisure
• THE WAKE-UP CALL FROM HAMAR
  NORSK TIPPING / NORSK TIPPING
  TRY REKLAME Oslo
  NORWAY
  Short List

• A09 Media / Entertainment
• BIHOR COUTURE
  BEAU MONDE / PUBLISHING
  McCANN BUCHAREST
  ROMANIA
  Short List
• LA FORÊT - BET ON A MURDERER
  FRANCE TÉLÉVISIONS - FRANCE 3 / LA FORÊT (TV SERIES)
  PUBLICIS CONSEIL Paris
  FRANCE
  Bronze

• A11 Consumer Services
• RACE A NATION
  VODAFONE / TELECOMMUNICATIONS
  McCANN BUCHAREST
  ROMANIA
  Short List
• NOTHING™
  DNB / SPARE (SAVINGS APP)
  TRY REKLAME Oslo
  NORWAY
  Short List
• GRANDMA HACKERS
  STOFA / SAFESURF (CYBER SECURITY SOFTWARE)
  ROBERT/BOISEN & LIKE-MINDED Copenhagen
  DENMARK
  Short List
• SAFELOCK
  KPN / SAFELOCK
  N=5 Amsterdam
  THE NETHERLANDS
  Short List

• A12 Corporate Social Responsibility (CSR) / Corporate Image
• SENIORS FOR SENIORS
  VODAFONE / VODAFONE
  McCANN PRAGUE
  CZECH REPUBLIC
  Short List
• REPICTURING HOMELESS
  GETTY IMAGES AND FIFTYFIFTY (MAGAZINE FROM HOMELESS PEOPLE) / REPICTURING HOMELESS
  HAVAS GERMANY
  GERMANY
  Short List
• SAVE OUR SPECIES
  LACOSTE / LACOSTE
  BETC Paris
  FRANCE
  Gold
  

• A13 Not-for-profit / Charity / Governemt
• BORDEAUX 2050
  AJE / WINE BOTTLE
  McCANN PARIS
  FRANCE
  Silver
• GAME CHAINGERS
  UNICEF / UNICEF
  BETC Paris
  FRANCE
  Short List
• BLINDMETERS
  OVK / PEVR (PARENTS OF ROAD VICTIMS) / ROAD SAFETY ORGANISATION
  HAPPINESS BRUSSELS Brussels
  BELGIUM
  Bronze
• BILLBOARDS BEYOND BORDERS
  REPORTERS WITHOUT BORDERS / REPORTERS WITHOUT BORDERS
  ÅKESTAM HOLST Stockholm
  SWEDEN
  Short List
• WORK FOR ALS
  ALS LIGA BELGIUM / HEALTHCARE SERVICE
  PUBLICIS BRUSSELS
  BELGIUM
  Short List
• THE VOICE OF VOICES
  NEMO / HEALTHCARE
  McCANN MILAN
  ITALY
  Short List
• #BODYCANTWAIT
  HANDICAP INTERNATIONAL / HANDICAP INTERNATIONAL
  HEREZIE GROUP Paris
  FRANCE
  Short List

• B01 Use of Ambient Media: Small Scale
• BORDEAUX 2050
  AJE / WINE BOTTLE
  McCANN PARIS
  FRANCE
  Bronze
• SEETROEN
  CITROEN / CITROEN
  BETC Paris
  FRANCE
  Short List

• B02 Use of Ambient Media: Large Scale
• STREET STORY
  NIKE RUSSIA / NIKE RUSSIA
  WIEDEN+KENNEDY AMSTERDAM
  THE NETHERLANDS
  Short List
• MERCEDES-BENZ G-CLASS – THE AMBER CUBE
  MERCEDES-BENZ / MERCEDES-BENZ G-CLASS
  ANTONI Berlin
  GERMANY
  Short List
• GO WITH THE FAKE
  DIESEL / CLOTHES
  PUBLICIS ITALY Milan
  ITALY
  Bronze

• B03 Use of Broadcast
• BREASTFEEDING EXTRAS
  KIND EN GEZIN / PUBLIC AWARENESS OF BREASTFEEDING
  LDV UNITED Antwerp
  BELGIUM
  Short List
• THE PHOTOGRAPHY BAN
  GRAUBÜNDEN TOURISM / HOTEL ROOMS
  JUNG VON MATT/LIMMAT Zürich
  SWITZERLAND
  Short List

• B04 Use of Print or Outdoor
• STATION WITH A VIEW
  SKODA FRANCE / SKODA KAROQ
  ROSAPARK Paris
  FRANCE
  Short List

• C01 Guerrilla Marketing & Stunts
• MUSEUM OF ROMANTICISM
  IKEA / IKEA LIVING ROOMS
  McCANN SPAIN Madrid
  SPAIN
  Bronze
• #BODYCANTWAIT
  HANDICAP INTERNATIONAL / HANDICAP INTERNATIONAL
  HEREZIE GROUP Paris
  FRANCE
  Short List
• GO WITH THE FAKE
  DIESEL / CLOTHES
  PUBLICIS ITALY Milan
  ITALY
  Gold
  

• C02 Live Shows / Concerts / Festivals
• #UNWANTED
  NGO WOMANS RIGHT CENTER / HUMAN RIGHTS AND GENDER EQUALITY
  McCANN BELGRADE
  SERBIA
  Short List

• C03 Exhibitions / Installations
• CABIN CURE
  VISIT SWEDEN / VISIT SWEDEN
  VISIT SWEDEN Stockholm
  SWEDEN
  Short List
• HYUNDAI PAVILION 2018 PYEONGCHANG WINTER OLYMPICS
  HYUNDAI MOTOR COMPANY / HYUNDAI PAVILION (AUTOMOBILE BRAND EXPERIENCE SPACE)
  HYUNDAI MOTOR COMPANY Seoul
  SOUTH KOREA
  Short List
• CAR COMMERCIAL TO GO
  CENTRAAL BEHEER / CAR INSURANCE
  DDB Amsterdam
  THE NETHERLANDS
  Short List

• C04 Competitions & Promotional Games
• THE WAKE-UP CALL FROM HAMAR
  NORSK TIPPING / NORSK TIPPING
  TRY REKLAME Oslo
  NORWAY
  Short List

• C05 Customer Retail / In-Store Experience
• SHARE "1 FOR YOU. 1 FOR THE WORLD."
  SHARE FOODS GMBH / FOOD RETAILER
  HEIMAT Berlin
  GERMANY
  Short List
• BLACK SUPERMARKET
  CARREFOUR / CARREFOUR
  MARCEL Paris
  FRANCE
  Bronze

• C07  Customer Acquisition & Retention
• GRANDMA HACKERS
  STOFA / SAFESURF (CYBER SECURITY SOFTWARE)
  ROBERT/BOISEN & LIKE-MINDED Copenhagen
  DENMARK
  Short List
• KENTUCKY FINE CHINA
  KFC / KENTUCKY FRIED CHICKEN
  IRIS London
  UNITED KINGDOM
  Short List
• HORNBACH "WERKSTÜCK EDITION 001"
  HORNBACH BAUMARKT AG / HORNBACH
  HEIMAT Berlin
  GERMANY
  Silver
• THE LOST TYPOGRAPHY OF BAUHAUS
  ADOBE / ADOBE TYPEKIT
  ABBY PRIEST Stockholm
  SWEDEN
  Bronze

• D01 Touchpoint Technology & Tech-led Brand Experience
• FEATURING ALEXA
  TOO MANY T'S / TOO MANY T'S
  SERVICEPLAN GERMANY Munich
  GERMANY
  Short List
• LEGO HOUSE MINI CHEF
  LEGO / MINI CHEF FAMILY RESTAURANT
  HIQ GöTEBORG Göteborg
  SWEDEN
  Short List

• D02 Use of Mobile & Devices
• SAFELOCK
  KPN / SAFELOCK
  N=5 Amsterdam
  THE NETHERLANDS
  Bronze
• THE WAKE-UP CALL FROM HAMAR
  NORSK TIPPING / NORSK TIPPING
  TRY REKLAME Oslo
  NORWAY
  Short List

• D03 Use of Social & Digital Platforms
• GAME OF TORRENTS
  MEDIA MARKT / VIDEO
  WUNDERMAN Antwerp
  BELGIUM
  Short List
• BUFFER RAGE
  VOO / TELECOM
  HAPPINESS BRUSSELS Brussels
  BELGIUM
  Short List
• BILLBOARDS BEYOND BORDERS
  REPORTERS WITHOUT BORDERS / REPORTERS WITHOUT BORDERS
  ÅKESTAM HOLST Stockholm
  SWEDEN
  Short List
• MALI - THE CHATBOT OF THE FEDERAL FORCED ARMY
  BUNDESMINISTERIUM DER VERTEIDIGUNG / FEDERAL ARMED FORCES OF GERMANY
  BUNDESMINISTERIUM DER VERTEIDIGUNG Berlin
  GERMANY
  Short List
• RADJA - SUPPORTER WITHOUT LIMITS
  ORANGE / EAGLE UNLIMITED SUBSCRIPTION
  PUBLICIS BRUSSELS
  BELGIUM
  Short List

• D05 Payment Solutions
• ECO PARKING
  HYUNDAI / HYUNDAI KONA ELECTRIC
  HAVAS Madrid
  SPAIN
  Short List

• E01 Launch / Re-launch
• BORDEAUX 2050
  AJE / WINE BOTTLE
  McCANN PARIS
  FRANCE
  Short List
• SAVE OUR SPECIES
  LACOSTE / LACOSTE
  BETC Paris
  FRANCE
  Silver
• LA FORÊT - BET ON A MURDERER
  FRANCE TÉLÉVISIONS - FRANCE 3 / LA FORÊT (TV SERIES)
  PUBLICIS CONSEIL Paris
  FRANCE
  Silver
• HORNBACH "WERKSTÜCK EDITION 001"
  HORNBACH BAUMARKT AG / HORNBACH
  HEIMAT Berlin
  GERMANY
  Bronze
• BLACK SUPERMARKET
  CARREFOUR / CARREFOUR
  MARCEL Paris
  FRANCE
  Silver

• E02 Sponsorship & Brand Partnership
• FOOTBALL DECODED
  MICROSOFT / XBOX / FIFA 18
  McCANN LONDON
  UNITED KINGDOM
  Silver
• LA FORÊT - BET ON A MURDERER
  FRANCE TÉLÉVISIONS - FRANCE 3 / LA FORÊT (TV SERIES)
  PUBLICIS CONSEIL Paris
  FRANCE
  Silver

• F01 Integrated Campaign led by Brand Experience & Activation
• FOOTBALL DECODED
  MICROSOFT / XBOX / FIFA 18
  McCANN LONDON
  UNITED KINGDOM
  Short List
• BLINDMETERS
  OVK / PEVR (PARENTS OF ROAD VICTIMS) / ROAD SAFETY ORGANISATION
  HAPPINESS BRUSSELS Brussels
  BELGIUM
  Short List

• F02 Low Budget / High Impact Campaign
• BIHOR COUTURE
  BEAU MONDE / PUBLISHING
  McCANN BUCHAREST
  ROMANIA
  Bronze
• THE PHOTOGRAPHY BAN
  GRAUBÜNDEN TOURISM / HOTEL ROOMS
  JUNG VON MATT/LIMMAT Zürich
  SWITZERLAND
  Short List