Title |
Brand |
Product / Service |
Entrant Company |
Location |
Award |
A04 Consumer Durables
|
GO WITH THE FAKE
DIESEL / CLOTHES |
PUBLICIS ITALY Milan |
ITALY |
Silver
|
A05 Automotive
|
ECO PARKING
HYUNDAI / HYUNDAI KONA ELECTRIC |
HAVAS Madrid |
SPAIN |
Short List |
SEETROEN
CITROEN / CITROEN |
BETC Paris |
FRANCE |
Short List |
AUDI QUATTRO COASTER
AUDI / AUDI QUATTRO |
POL Oslo |
NORWAY |
Short List |
A06 Retail
|
MUSEUM OF ROMANTICISM
IKEA / IKEA LIVING ROOMS |
McCANN SPAIN Madrid |
SPAIN |
Short List |
HORNBACH "WERKSTÜCK EDITION 001"
HORNBACH BAUMARKT AG / HORNBACH |
HEIMAT Berlin |
GERMANY |
Bronze
|
BLACK SUPERMARKET
CARREFOUR / CARREFOUR |
MARCEL Paris |
FRANCE |
Grand Prix
|
A07 Travel
|
THE PHOTOGRAPHY BAN
GRAUBÜNDEN TOURISM / HOTEL ROOMS |
JUNG VON MATT/LIMMAT Zürich |
SWITZERLAND |
Short List |
A08 Leisure
|
THE WAKE-UP CALL FROM HAMAR
NORSK TIPPING / NORSK TIPPING |
TRY REKLAME Oslo |
NORWAY |
Short List |
A09 Media / Entertainment
|
BIHOR COUTURE
BEAU MONDE / PUBLISHING |
McCANN BUCHAREST |
ROMANIA |
Short List |
LA FORÊT - BET ON A MURDERER
FRANCE TÉLÉVISIONS - FRANCE 3 / LA FORÊT (TV SERIES) |
PUBLICIS CONSEIL Paris |
FRANCE |
Bronze
|
A11 Consumer Services
|
RACE A NATION
VODAFONE / TELECOMMUNICATIONS |
McCANN BUCHAREST |
ROMANIA |
Short List |
NOTHING™
DNB / SPARE (SAVINGS APP) |
TRY REKLAME Oslo |
NORWAY |
Short List |
GRANDMA HACKERS
STOFA / SAFESURF (CYBER SECURITY SOFTWARE) |
ROBERT/BOISEN & LIKE-MINDED Copenhagen |
DENMARK |
Short List |
SAFELOCK
KPN / SAFELOCK |
N=5 Amsterdam |
THE NETHERLANDS |
Short List |
A12 Corporate Social Responsibility (CSR) / Corporate Image
|
SENIORS FOR SENIORS
VODAFONE / VODAFONE |
McCANN PRAGUE |
CZECH REPUBLIC |
Short List |
REPICTURING HOMELESS
GETTY IMAGES AND FIFTYFIFTY (MAGAZINE FROM HOMELESS PEOPLE) / REPICTURING HOMELESS |
HAVAS GERMANY |
GERMANY |
Short List |
SAVE OUR SPECIES
LACOSTE / LACOSTE |
BETC Paris |
FRANCE |
Gold
|
A13 Not-for-profit / Charity / Governemt
|
BORDEAUX 2050
AJE / WINE BOTTLE |
McCANN PARIS |
FRANCE |
Silver
|
GAME CHAINGERS
UNICEF / UNICEF |
BETC Paris |
FRANCE |
Short List |
BLINDMETERS
OVK / PEVR (PARENTS OF ROAD VICTIMS) / ROAD SAFETY ORGANISATION |
HAPPINESS BRUSSELS Brussels |
BELGIUM |
Bronze
|
BILLBOARDS BEYOND BORDERS
REPORTERS WITHOUT BORDERS / REPORTERS WITHOUT BORDERS |
ÅKESTAM HOLST Stockholm |
SWEDEN |
Short List |
WORK FOR ALS
ALS LIGA BELGIUM / HEALTHCARE SERVICE |
PUBLICIS BRUSSELS |
BELGIUM |
Short List |
THE VOICE OF VOICES
NEMO / HEALTHCARE |
McCANN MILAN |
ITALY |
Short List |
#BODYCANTWAIT
HANDICAP INTERNATIONAL / HANDICAP INTERNATIONAL |
HEREZIE GROUP Paris |
FRANCE |
Short List |
B01 Use of Ambient Media: Small Scale
|
BORDEAUX 2050
AJE / WINE BOTTLE |
McCANN PARIS |
FRANCE |
Bronze
|
SEETROEN
CITROEN / CITROEN |
BETC Paris |
FRANCE |
Short List |
B02 Use of Ambient Media: Large Scale
|
STREET STORY
NIKE RUSSIA / NIKE RUSSIA |
WIEDEN+KENNEDY AMSTERDAM |
THE NETHERLANDS |
Short List |
MERCEDES-BENZ G-CLASS – THE AMBER CUBE
MERCEDES-BENZ / MERCEDES-BENZ G-CLASS |
ANTONI Berlin |
GERMANY |
Short List |
GO WITH THE FAKE
DIESEL / CLOTHES |
PUBLICIS ITALY Milan |
ITALY |
Bronze
|
B03 Use of Broadcast
|
BREASTFEEDING EXTRAS
KIND EN GEZIN / PUBLIC AWARENESS OF BREASTFEEDING |
LDV UNITED Antwerp |
BELGIUM |
Short List |
THE PHOTOGRAPHY BAN
GRAUBÜNDEN TOURISM / HOTEL ROOMS |
JUNG VON MATT/LIMMAT Zürich |
SWITZERLAND |
Short List |
B04 Use of Print or Outdoor
|
STATION WITH A VIEW
SKODA FRANCE / SKODA KAROQ |
ROSAPARK Paris |
FRANCE |
Short List |
C01 Guerrilla Marketing & Stunts
|
MUSEUM OF ROMANTICISM
IKEA / IKEA LIVING ROOMS |
McCANN SPAIN Madrid |
SPAIN |
Bronze
|
#BODYCANTWAIT
HANDICAP INTERNATIONAL / HANDICAP INTERNATIONAL |
HEREZIE GROUP Paris |
FRANCE |
Short List |
GO WITH THE FAKE
DIESEL / CLOTHES |
PUBLICIS ITALY Milan |
ITALY |
Gold
|
C02 Live Shows / Concerts / Festivals
|
#UNWANTED
NGO WOMANS RIGHT CENTER / HUMAN RIGHTS AND GENDER EQUALITY |
McCANN BELGRADE |
SERBIA |
Short List |
C03 Exhibitions / Installations
|
CABIN CURE
VISIT SWEDEN / VISIT SWEDEN |
VISIT SWEDEN Stockholm |
SWEDEN |
Short List |
HYUNDAI PAVILION 2018 PYEONGCHANG WINTER OLYMPICS
HYUNDAI MOTOR COMPANY / HYUNDAI PAVILION (AUTOMOBILE BRAND EXPERIENCE SPACE) |
HYUNDAI MOTOR COMPANY Seoul |
SOUTH KOREA |
Short List |
CAR COMMERCIAL TO GO
CENTRAAL BEHEER / CAR INSURANCE |
DDB Amsterdam |
THE NETHERLANDS |
Short List |
C04 Competitions & Promotional Games
|
THE WAKE-UP CALL FROM HAMAR
NORSK TIPPING / NORSK TIPPING |
TRY REKLAME Oslo |
NORWAY |
Short List |
C05 Customer Retail / In-Store Experience
|
SHARE "1 FOR YOU. 1 FOR THE WORLD."
SHARE FOODS GMBH / FOOD RETAILER |
HEIMAT Berlin |
GERMANY |
Short List |
BLACK SUPERMARKET
CARREFOUR / CARREFOUR |
MARCEL Paris |
FRANCE |
Bronze
|
C07 Customer Acquisition & Retention
|
GRANDMA HACKERS
STOFA / SAFESURF (CYBER SECURITY SOFTWARE) |
ROBERT/BOISEN & LIKE-MINDED Copenhagen |
DENMARK |
Short List |
KENTUCKY FINE CHINA
KFC / KENTUCKY FRIED CHICKEN |
IRIS London |
UNITED KINGDOM |
Short List |
HORNBACH "WERKSTÜCK EDITION 001"
HORNBACH BAUMARKT AG / HORNBACH |
HEIMAT Berlin |
GERMANY |
Silver
|
THE LOST TYPOGRAPHY OF BAUHAUS
ADOBE / ADOBE TYPEKIT |
ABBY PRIEST Stockholm |
SWEDEN |
Bronze
|
D01 Touchpoint Technology & Tech-led Brand Experience
|
FEATURING ALEXA
TOO MANY T'S / TOO MANY T'S |
SERVICEPLAN GERMANY Munich |
GERMANY |
Short List |
LEGO HOUSE MINI CHEF
LEGO / MINI CHEF FAMILY RESTAURANT |
HIQ GöTEBORG Göteborg |
SWEDEN |
Short List |
D02 Use of Mobile & Devices
|
SAFELOCK
KPN / SAFELOCK |
N=5 Amsterdam |
THE NETHERLANDS |
Bronze
|
THE WAKE-UP CALL FROM HAMAR
NORSK TIPPING / NORSK TIPPING |
TRY REKLAME Oslo |
NORWAY |
Short List |
D03 Use of Social & Digital Platforms
|
GAME OF TORRENTS
MEDIA MARKT / VIDEO |
WUNDERMAN Antwerp |
BELGIUM |
Short List |
BUFFER RAGE
VOO / TELECOM |
HAPPINESS BRUSSELS Brussels |
BELGIUM |
Short List |
BILLBOARDS BEYOND BORDERS
REPORTERS WITHOUT BORDERS / REPORTERS WITHOUT BORDERS |
ÅKESTAM HOLST Stockholm |
SWEDEN |
Short List |
MALI - THE CHATBOT OF THE FEDERAL FORCED ARMY
BUNDESMINISTERIUM DER VERTEIDIGUNG / FEDERAL ARMED FORCES OF GERMANY |
BUNDESMINISTERIUM DER VERTEIDIGUNG Berlin |
GERMANY |
Short List |
RADJA - SUPPORTER WITHOUT LIMITS
ORANGE / EAGLE UNLIMITED SUBSCRIPTION |
PUBLICIS BRUSSELS |
BELGIUM |
Short List |
D05 Payment Solutions
|
ECO PARKING
HYUNDAI / HYUNDAI KONA ELECTRIC |
HAVAS Madrid |
SPAIN |
Short List |
E01 Launch / Re-launch
|
BORDEAUX 2050
AJE / WINE BOTTLE |
McCANN PARIS |
FRANCE |
Short List |
SAVE OUR SPECIES
LACOSTE / LACOSTE |
BETC Paris |
FRANCE |
Silver
|
LA FORÊT - BET ON A MURDERER
FRANCE TÉLÉVISIONS - FRANCE 3 / LA FORÊT (TV SERIES) |
PUBLICIS CONSEIL Paris |
FRANCE |
Silver
|
HORNBACH "WERKSTÜCK EDITION 001"
HORNBACH BAUMARKT AG / HORNBACH |
HEIMAT Berlin |
GERMANY |
Bronze
|
BLACK SUPERMARKET
CARREFOUR / CARREFOUR |
MARCEL Paris |
FRANCE |
Silver
|
E02 Sponsorship & Brand Partnership
|
FOOTBALL DECODED
MICROSOFT / XBOX / FIFA 18 |
McCANN LONDON |
UNITED KINGDOM |
Silver
|
LA FORÊT - BET ON A MURDERER
FRANCE TÉLÉVISIONS - FRANCE 3 / LA FORÊT (TV SERIES) |
PUBLICIS CONSEIL Paris |
FRANCE |
Silver
|
F01 Integrated Campaign led by Brand Experience & Activation
|
FOOTBALL DECODED
MICROSOFT / XBOX / FIFA 18 |
McCANN LONDON |
UNITED KINGDOM |
Short List |
BLINDMETERS
OVK / PEVR (PARENTS OF ROAD VICTIMS) / ROAD SAFETY ORGANISATION |
HAPPINESS BRUSSELS Brussels |
BELGIUM |
Short List |
F02 Low Budget / High Impact Campaign
|
BIHOR COUTURE
BEAU MONDE / PUBLISHING |
McCANN BUCHAREST |
ROMANIA |
Bronze
|
THE PHOTOGRAPHY BAN
GRAUBÜNDEN TOURISM / HOTEL ROOMS |
JUNG VON MATT/LIMMAT Zürich |
SWITZERLAND |
Short List |