THE REAL VOICE OF LOUIS XIV
| Title | THE REAL VOICE OF LOUIS XIV |
| Brand | CANAL+ |
| Product/Service | CANAL+ |
| Category |
D01. Touchpoint Technology & Tech-led Brand Experience |
|
Entrant
|
BETC Paris, FRANCE
|
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Idea Creation
|
BETC Paris, FRANCE
|
|
Production
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MAKEMEPULSE Paris, FRANCE
|
Credits
| Stéphane Xiberras |
BETC |
CCO |
| Benjamin Le Breton |
BETC |
Creative Director |
| Arnaud Assouline |
BETC |
Creative Director |
| Julien Vergne |
BETC |
Art Director |
| Alexandre Girod |
BETC |
Copywriter |
| Bao Tu NGoc |
BETC |
Lead producer |
| Marie Glotin |
BETC |
Assistant art director |
| Luis Martins,Juliette Ovarlez |
CANAL+ |
Head of media |
| Guillaume Espinet, Mathilde Lançon, Marue Chapuis |
BETC |
Agency Management |
| Mathilde Villette, Marion Auvray, Alexia Veyry, Roxanne Pasetti |
CANAL+ |
Brand Management |
Why is this work relevant for Brand Experience & Activation ?
For the launch of the third season of the Canal+ series Versailles we recreated the voice of King Louis XIV (dead for 300 years) so that he could give his opinion on the series inspired by him.
The idea was to resurrect the real Louis XIV so that he could talk with journalists and fans of the series.
Background
Create conversation around the launch of the series by showing how true the series is to historical reality.
Describe the creative idea
Resurrect the real Louis XIV so that he could talk with journalists and fans of the series.
Describe the strategy
Generate interest in millennials about a series referring to 300 year old historical facts.
Describe the execution
Once created, the voice of Louis XIV could be heard on different television sets and influencers were able to interview him. Fans of the series could also ask the king questions on Twitter.
List the results
Over 15 million French people heard the voice of their greatest king for the first time
Over 2000 people were able to address him directly by asking him a question on Twitter.