2018 Brand Experience & Activation

THE REAL VOICE OF LOUIS XIV

TitleTHE REAL VOICE OF LOUIS XIV
BrandCANAL+
Product/ServiceCANAL+
Category D02. Use of Mobile & Devices
Entrant BETC Paris, FRANCE
Idea Creation BETC Paris, FRANCE
Production MAKEMEPULSE Paris, FRANCE
Credits
Name Company Position
Stéphane Xiberras BETC CCO
Benjamin Le Breton BETC Creative Director
Arnaud Assouline BETC Creative Director
Julien Vergne BETC Art Director
Alexandre Girod BETC Copywriter
Bao Tu NGoc BETC Lead producer
Marie Glotin BETC Assistant art director
Luis Martins,Juliette Ovarlez CANAL+ Head of media
Guillaume Espinet, Mathilde Lançon, Marue Chapuis BETC Agency Management
Mathilde Villette, Marion Auvray, Alexia Veyry, Roxanne Pasetti CANAL+ Brand Management

Why is this work relevant for Brand Experience & Activation ?

For the launch of the third season of the Canal+ series Versailles we recreated the voice of King Louis XIV (dead for 300 years) so that he could give his opinion on the series inspired by him. The idea was to resurrect the real Louis XIV so that he could talk with journalists and fans of the series.

Background

Create conversation around the launch of the series by showing how true the series is to historical reality.

Describe the creative idea

Resurrect the real Louis XIV so that he could talk with journalists and fans of the series.

Describe the strategy

Generate interest in millennials about a series referring to 300 year old historical facts.

Describe the execution

Once created, the voice of Louis XIV could be heard on different television sets and influencers were able to interview him. Fans of the series could also ask the king questions on Twitter.

List the results

Over 15 million French people heard the voice of their greatest king for the first time Over 2000 people were able to address him directly by asking him a question on Twitter.