| Title | RENAULT ZOE ASMR |
| Brand | RENAULT |
| Product/Service | RENAULT ZOE ELECTRIC |
| Category |
A05. Automotive |
|
Entrant
|
PUBLICIS CONSEIL Paris, FRANCE
|
|
Idea Creation
|
PUBLICIS CONSEIL Paris, FRANCE
|
|
Media Placement
|
PUBLICIS CONSEIL Paris, FRANCE
|
|
PR
|
PUBLICIS CONSEIL Paris, FRANCE
|
|
Additional Company
|
RENAULT Paris, FRANCE
|
Credits
| Marcelo VERGARA |
Publicis conseil |
paris |
| Bruno bertelli |
Publicis Conseil |
paris |
| Yves-Eric Deboey |
Publicis Conseil |
paris |
| Mathieu Degryse |
Publicis Conseil |
paris |
| Pierre Griffon |
Publicis Conseil |
paris |
| Lucas perrisel |
Publicis Conseil |
paris |
| Filippo DELL'OSSO |
Filippo DELL'OSSO |
PARIS |
| Kimberly MARIE-LOUISE |
Kimberly MARIE-LOUISE |
PARIS |
| Jean-Guy SAULOU |
Publicis Conseil |
Paris |
| Fabrice DERRIEN |
publicis conseil |
paris |
| Melanie HUGHES |
publicis conseil |
paris |
| Maria NAFAKH |
publicis conseil |
paris |
| mathilde Lacour |
PUBLICIS CONSEIL |
PARIS |
| Nathalie BOUSQUET |
PUBLICIS CONSEIL |
PARIS |
| Stéphanie Huguenin |
Francine Framboise |
paris |
| ZEITGEIST |
ZEITGEIST |
allemagne |
| Marianne Maurice |
Francine framboise |
paris |
| Arthur Cemin |
francione framboise |
paris |
| Benoit Mouet |
francine framboise |
paris |
| Carine GAILLIEZ |
Renault |
le Plessis Robinson |
| Giovanni COSTA |
Renault |
le Plessis Robinson |
| Alexandra CHARBIT |
renault |
le Plessis Robinson |
| Sara ROSENBERG |
renault |
le Plessis Robinson |
Why is this work relevant for Brand Experience & Activation ?
RENAULT CHANNELS ASMR TO GIVE AUDIENCES THE ELECTRIC DRIVING EXPERIENCE THROUGH YOUR SCREEN
Have you ever driven an electric vehicle before? Lots of people don’t know how smooth and relaxing the experience actually is. It’s for this reason that Renault has turned to YouTube ‘brain massage’ trend, ASMR, in its latest campaign to give online audiences the variety of sensations of driving electric vehicle, Renault ZOE, the most sold electric car in Europe since its launch.
The choice to collaborate with ASMR Zeitgeist came easily, as Renault wanted to work with an ASMR expert to make the campaign authentic.
Background
RENAULT CHANNELS ASMR TO GIVE AUDIENCES THE ELECTRIC DRIVING EXPERIENCE THROUGH YOUR SCREEN
Describe the creative idea
The choice to collaborate with ASMR Zeitgeist came easily, as Renault wanted to work with an ASMR expert to make the campaign authentic.
Describe the strategy
The choice to collaborate with ASMR Zeitgeist came easily, as Renault wanted to work with an ASMR expert to make the campaign authentic. They were particularly drawn to ASMR Zeitgeist because of his inventive work on sound and experimentation with objects. With over 600k YouTube followers, ASMR Zeitgeist, is an influential force within the ASMR community. He said of the Renault partnership: “ASMR and Renault ZOE fit really well together as the driving experience in an electric car is different because it is so quiet – I was surprised at how it relaxes you immediately.”
Describe the execution
we create a real ASMR experience of 15 minutes with a Renault ZOE
List the results
200K views in 2 days
3000 positive comments
PR on press, website and national TV CHANNEL, Arte and France 2