2018 Brand Experience & Activation

Title Brand Product / Service Entrant Company Location Idea Creation Company Location Award
A08 Leisure
TRANSFER THE FAN
BUNDESLIGA / FANHOOD OF THE BUNDESLIGA
DUVAL GUILLAUME Brussels BELGIUM DUVAL GUILLAUME
Brussels
BELGIUM
THE WAKE-UP CALL FROM HAMAR
NORSK TIPPING / NORSK TIPPING
TRY REKLAME Oslo NORWAY TRY REKLAME
Oslo
NORWAY
Short List
THE ROYAL BALLET – BALLETFESTIVAL
THE ROYAL DANISH THEATRE / BALLETFESTIVAL
HAVE COMMUNICATIONS Copenhagen DENMARK HAVE COMMUNICATIONS
Copenhagen
THE ROYAL DANISH THEATRE
Copenhagen K
DENMARK
FIRST COME, FIRST SERVE
FOLKOPERAN / OPERA
INGO Stockholm SWEDEN INGO
Stockholm
SWEDEN
EAU D' EUROJACKPOT
SVENSKA SPEL / EUROJACKPOT
KING Stockholm SWEDEN KING
Stockholm
SWEDEN
100 YEARS OF MONDRIAN
GEMEENTEMUSEUM DEN HAAG / MONDRIAN AND DE STIJL
DEPT Amsterdam THE NETHERLANDS DEPT
Amsterdam
THE NETHERLANDS
A09 Media / Entertainment
VOODOO FOOTBALL DOLLS
CANAL+ / CANAL+
BETC Paris FRANCE BETC
Paris
FRANCE
SAY IT WITH SKY
SKY GERMANY / SKY
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
GERMANY
LA FORÊT - BET ON A MURDERER
FRANCE TÉLÉVISIONS - FRANCE 3 / LA FORÊT (TV SERIES)
PUBLICIS CONSEIL Paris FRANCE PUBLICIS CONSEIL
Paris
FRANCE
Bronze
BIHOR COUTURE
BEAU MONDE / PUBLISHING
McCANN BUCHAREST ROMANIA McCANN BUCHAREST
ROMANIA
Short List
A10 B2B
THE LOCKDOWN
ABN AMRO / ABN AMRO EMPLOYER BRAND
CODE D'AZUR Amsterdam THE NETHERLANDS CODE D'AZUR
Amsterdam
THE NETHERLANDS
JOIN PARTY: THE FORTNITE JOB INTERVIEW
AN ADVERTISING AGENCY / RECRUITMENT CAMPAIGN
DARE.WIN Paris FRANCE DARE.WIN
Paris
FRANCE
A11 Consumer Services
THE IMPOSSIBLE MEAL KIT
STOCKHOLM GAS / STOVE GAS
TBWA\STOCKHOLM SWEDEN TBWA\STOCKHOLM
SWEDEN
THE ANIMALS' OWN EMERGENCY NUMBER
DNB / ANIMAL INSURANCE
TRY REKLAME Oslo NORWAY TRY REKLAME
Oslo
NORWAY
SAFELOCK
KPN / SAFELOCK
N=5 Amsterdam THE NETHERLANDS N=5
Amsterdam
THE NETHERLANDS
Short List
RACE A NATION
VODAFONE / TELECOMMUNICATIONS
McCANN BUCHAREST ROMANIA McCANN BUCHAREST
ROMANIA
Short List
NOTHING™
DNB / SPARE (SAVINGS APP)
TRY REKLAME Oslo NORWAY TRY REKLAME
Oslo
NORWAY
Short List
NO ROMANIAN LEFT BEHIND
TELEKOM ROMANIA / UNLIMITED INTERNET
TELEKOM ROMANIA Bucharest ROMANIA LEO BURNETT
Bucharest
ROMANIA
GRANDMA HACKERS
STOFA / SAFESURF (CYBER SECURITY SOFTWARE)
ROBERT/BOISEN & LIKE-MINDED Copenhagen DENMARK ROBERT/BOISEN & LIKE-MINDED
Copenhagen
DENMARK
Short List
CAR COMMERCIAL TO GO
CENTRAAL BEHEER / CAR INSURANCE
DDB Amsterdam THE NETHERLANDS DDB
Amsterdam
TRIBAL
Amstelveen
THE NETHERLANDS
BUFFER RAGE
VOO / TELECOM
HAPPINESS BRUSSELS Brussels BELGIUM HAPPINESS BRUSSELS
Brussels
BELGIUM
A12 Corporate Social Responsibility (CSR) / Corporate Image
TOXIC TOBY CLEAN AIR BEAR
BREEZOMETER / BREEZOMETER
McCANN LONDON UNITED KINGDOM McCANN LONDON
UNITED KINGDOM
THE LOVE BANNER
BJÖRN BORG / SPORTSWEAR
NORD DDB Stockholm SWEDEN NORD DDB
Stockholm
SWEDEN
The Friendliness Project
LERNIA / RECRUITMENT, STAFFING AND EDUCATION SERVICES
LERNIA Stockholm SWEDEN JUNO PR
STOCKHOLM
SWEDEN
SOLAR GRAFFITI
ENGIE / ENGIE X HELIATEK
PUBLICIS CONSEIL Paris FRANCE PUBLICIS CONSEIL
Paris
FRANCE
SM POLIS RADIO CRASHES
SM POLIS / SM POLIS
VOSKHOD Ekaterinburg RUSSIA VOSKHOD
Ekaterinburg
RUSSIA
SENIORS FOR SENIORS
VODAFONE / VODAFONE
McCANN PRAGUE CZECH REPUBLIC McCANN PRAGUE
CZECH REPUBLIC
Short List
SAVE OUR SPECIES
LACOSTE / LACOSTE
BETC Paris FRANCE BETC
Paris
FRANCE
Gold
REWE – COLLECT AND GET FIT.
REWE – COLLECT AND GET FIT. / REWE MARKT GMBH
THJNK Hamburg GERMANY THJNK
Hamburg
GERMANY
REPICTURING HOMELESS
GETTY IMAGES AND FIFTYFIFTY (MAGAZINE FROM HOMELESS PEOPLE) / REPICTURING HOMELESS
HAVAS GERMANY GERMANY HAVAS GERMANY
GERMANY
Short List
PINK TRIANGLE ISSUE
VANGARDIST PROGRESSIVE MEN´S MAGAZINE / ACTIVISM
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
PLAN.NET
Munich
SERVICEPLAN FRANCE
Paris
GERMANY
FRANCE
OLD MILK
COOP / COOP BRAND
EDELMAN London UNITED KINGDOM EDELMAN
London
UNITED KINGDOM
GOALS BEYOND THE GAME PRESENTED BY RAKUTEN AND FC BARCELONA
RAKUTEN, INC. / SUSTAINABLE DEVELOPMENT GOALS
RAKUTEN, INC. Tokyo JAPAN RAKUTEN, INC.
Tokyo
FC BARCELONA
London
OCTAGON UK
JAPAN
SPAIN
UNITED KINGDOM
FREE DEMOCRATS "MOVING PARLIAMENT. THE HUMAN FUELED BRAND DESIGN."
FREE DEMOCRATS / POLITICAL PARTY
HEIMAT Berlin GERMANY HEIMAT
Berlin
GERMANY
DYSLEXIA TAKEOVER
MCDONALD'S / FAST FOOD
NORD DDB Stockholm SWEDEN NORD DDB
Stockholm
SWEDEN
BMW OPERA FOR ALL
BMW / BMW OPEN OPERA: DEVELOPING HIGH-TECH AND SCALABLE SOCIAL PROJECT
BMW GROUP RUSSIA Moscow RUSSIA BMW GROUP RUSSIA
Moscow
PICHESKY
Moscow
RUSSIA
AUTISM CAN WORK
ANDROS / FRUITY DESERT
SERVICEPLAN FRANCE Paris FRANCE SERVICEPLAN FRANCE
Paris
FRANCE
A13 Not-for-profit / Charity / Governemt
WORK FOR ALS
ALS LIGA BELGIUM / HEALTHCARE SERVICE
PUBLICIS BRUSSELS BELGIUM PUBLICIS BRUSSELS
BELGIUM
Short List
UNCOUNTED SINCE 1932
UKRAINIAN LEADERSHIP ACADEMY / UNCOUNTED SINCE 1932
GRES TODORCHUK PR Kiev UKRAINE GRES TODORCHUK PR
Kiev
UKRAINE
THE VOICE OF VOICES
NEMO / HEALTHCARE
McCANN MILAN ITALY McCANN MILAN
ITALY
Short List
THE NATIONAL RECYCLING GAME
DANSK RETURSYSTEM / NGO
ROBERT/BOISEN & LIKE-MINDED Copenhagen DENMARK ROBERT/BOISEN & LIKE-MINDED
Copenhagen
DENMARK
THE EMPTY TOY SHOP
FRETEX / (SALVATION ARMY THRIFT SHOP / POP UP TOY STORE
KITCHEN Oslo NORWAY KITCHEN
Oslo
NORWAY
THE DISTRESS SIGNAL
AMNESTY INTERNATIONAL / AMNESTY INTERNATIONAL
ANORAK Oslo NORWAY ANORAK
Oslo
NORWAY
SPORTS VS. BULLYING
JERO GARCÍA FOUNDATION / CAMPAIGN AGAINST BULLYING
McCANN SPAIN Madrid SPAIN McCANN SPAIN
Madrid
SPAIN
SCOUT VIEW
THE GUIDES AND SCOUTS OF SWEDEN / THE GUIDES AND SCOUTS OF SWEDEN - YOUTH AND PEACE ORGANISATION
GARBERGS Stockholm SWEDEN GARBERGS
Stockholm
SWEDEN
PROJECT TEEN CRITICS
THE FINNISH CULTURAL FOUNDATION / PROJECT TEEN CRITICS
FOLK FINLAND Helsinki FINLAND FOLK FINLAND
Helsinki
GREAT APES
Helsinki
FINLAND
PETA "EYE TO EYE"
PETA DEUTSCHLAND E.V. / PETA
KOLLE REBBE | ACCENTURE INTERACTIVE Hamburg GERMANY KOLLE REBBE | ACCENTURE INTERACTIVE
Hamburg
DEMODERN
Hamburg
GERMANY
PAINT IT BACK
SCOUTS OF CROATIA / AFFORESTATION OF CROATIA
IMAGO Zagreb CROATIA IMAGO
Zagreb
CROATIA
KISSING BILLS
PINK CROSS / GAY AID AGENCY
TBWA\GERMANY Düsseldorf GERMANY TBWA\GERMANY
Düsseldorf
GERMANY
GAME CHAINGERS
UNICEF / UNICEF
BETC Paris FRANCE BETC
Paris
FRANCE
Short List