2018 Brand Experience & Activation

Title Brand Product / Service Entrant Company Location Idea Creation Company Location Award
D02 Use of Mobile & Devices
THE BEST CHAIR
MERCEDES-BENZ IO / THE BEST CHAIR
COMON Lisbon PORTUGAL COMON
Setúbal
PORTUGAL
STORIES FROM THE OTHER SIDE OF THE WORLD
CARE / NGO
CLM BBDO Paris FRANCE CLM BBDO
Paris
FRANCE
SAFELOCK
KPN / SAFELOCK
N=5 Amsterdam THE NETHERLANDS N=5
Amsterdam
THE NETHERLANDS
Bronze
LUFTHANSA "WALK-IN ADS"
DEUTSCHE LUFTHANSA AG / LUFTHANSA
KOLLE REBBE | ACCENTURE INTERACTIVE Hamburg GERMANY KOLLE REBBE | ACCENTURE INTERACTIVE
Hamburg
GERMANY
DOGS FOR DOGS
PEDIGREE / CHARITY
CLM BBDO Paris FRANCE CLM BBDO
Paris
FRANCE
DESIGN DELIVERED
WOLT / WOLT APP
KALLAN & CO Helsinki FINLAND KALLAN & CO
Helsinki
FINLAND
AUDI QUATTRO COASTER
AUDI / AUDI QUATTRO
POL Oslo NORWAY POL
Oslo
NORWAY
AUDI E-XPERIENCE
AUDI (D'IETEREN) / AUDI E-TRON
PROPHETS Antwerp BELGIUM PROPHETS
Antwerp
BELGIUM
D03 Use of Social & Digital Platforms
UNMASKING A RACIST AGENDA
EKSTRA BLADET / NEWSPAPER
HJALTELIN STAHL PART OF ACCENTURE INTERACTIVE Copenhagen DENMARK HJALTELIN STAHL PART OF ACCENTURE INTERACTIVE
Copenhagen
DENMARK
THE STRELLSON LIKE SHOP
STRELLSON / STRELLSON LIKE SHOP
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
GERMANY
THE SOCIAL BEER
SPENDRUPS BRYGGERI AB / NORRLANDS GULD
ÅKESTAM HOLST Stockholm SWEDEN ÅKESTAM HOLST
Stockholm
SWEDEN
STORIES FROM THE OTHER SIDE OF THE WORLD
CARE / NGO
CLM BBDO Paris FRANCE CLM BBDO
Paris
FRANCE
SAID BY RETARDS
GOTHENBURG CO-OPERATIVE FOR INDEPENDENT LIVING / PERSONAL ASSISTENS FOR DISABLES PERSONS
STENDAHLS ADVERTISING AGENCY Gothenburg SWEDEN STENDAHLS ADVERTISING AGENCY
Gothenburg
SWEDEN
RADJA - SUPPORTER WITHOUT LIMITS
ORANGE / EAGLE UNLIMITED SUBSCRIPTION
PUBLICIS BRUSSELS BELGIUM PUBLICIS BRUSSELS
BELGIUM
Short List
MERCEDES-BENZ G-CLASS – THE AMBER CUBE
MERCEDES-BENZ / MERCEDES-BENZ G-CLASS
ANTONI Berlin GERMANY ANTONI
Berlin
GERMANY
MALI - THE CHATBOT OF THE FEDERAL FORCED ARMY
BUNDESMINISTERIUM DER VERTEIDIGUNG / FEDERAL ARMED FORCES OF GERMANY
BUNDESMINISTERIUM DER VERTEIDIGUNG Berlin GERMANY CASTENOW
Düsseldorf
GERMANY
Short List
KFC TV SHOPPING
KFC RUSSIA / KFC CHICKEN BASKET
RODNYA CREATIVE PR STUDIO Moscow RUSSIA RODNYA CREATIVE PR STUDIO
Moscow
AILOVE
Moscow
RUSSIA
IMPERFECT
LÄNSFÖRSÄKRINGAR / PREVENTIVE HEALTH, SOCIAL SUSTAINABILITY
STENDAHLS ADVERTISING AGENCY Gothenburg SWEDEN STENDAHLS ADVERTISING AGENCY
Gothenburg
SWEDEN
GAME OF TORRENTS
MEDIA MARKT / VIDEO
WUNDERMAN Antwerp BELGIUM WUNDERMAN
Antwerp
BELGIUM
Short List
FREE DEMOCRATS "MOVING PARLIAMENT. THE HUMAN FUELED BRAND DESIGN."
FREE DEMOCRATS / POLITICAL PARTY
HEIMAT Berlin GERMANY HEIMAT
Berlin
GERMANY
DOGS FOR DOGS
PEDIGREE / CHARITY
CLM BBDO Paris FRANCE CLM BBDO
Paris
FRANCE
CRAH TEST
THE FRENCH ROAD SAFETY DELEGATION / ROAD SECURITY
DDB PARIS FRANCE DDB PARIS
FRANCE
CAR COMMERCIAL TO GO
CENTRAAL BEHEER / CAR INSURANCE
DDB Amsterdam THE NETHERLANDS DDB
Amsterdam
TRIBAL
Amstelveen
THE NETHERLANDS
BUFFER RAGE
VOO / TELECOM
HAPPINESS BRUSSELS Brussels BELGIUM HAPPINESS BRUSSELS
Brussels
BELGIUM
Short List
BILLBOARDS BEYOND BORDERS
REPORTERS WITHOUT BORDERS / REPORTERS WITHOUT BORDERS
ÅKESTAM HOLST Stockholm SWEDEN ÅKESTAM HOLST
Stockholm
SWEDEN
Short List
#NOPRICEONKIDS
UNICEF / NON PROFIT
UNICEF FRANCE PARIS FRANCE BRAND STATION
Paris
FRANCE
#24RIDE
MERCEDES BENZ CARS CESKÁ REPUBLIKA S. R. O. / MERCEDES-BENZ A-CLASS
JAD PRODUCTIONS Prague CZECH REPUBLIC JAD PRODUCTIONS
Prague
CZECH REPUBLIC
D04 Digital Installations
RE:IMAGINE STREET ART
SAMSUNG / SAMSUNG MOBILE
CHEIL GERMANY Frankfurt GERMANY CHEIL GERMANY
Frankfurt
GERMANY
PETA "EYE TO EYE"
PETA DEUTSCHLAND E.V. / PETA
KOLLE REBBE | ACCENTURE INTERACTIVE Hamburg GERMANY KOLLE REBBE | ACCENTURE INTERACTIVE
Hamburg
DEMODERN
Hamburg
GERMANY
METSÄ PRO NEMUS INNOVATION CENTER
METSÄ GROUP / METSÄ WOOD PRODUCTS
MKTG Helsinki FINLAND MKTG
Helsinki
GREAT APES
Helsinki
FINLAND
LUFTHANSA "OPEN SEATS"
LUFTHANSA / LUFTHANSA
KOLLE REBBE | ACCENTURE INTERACTIVE Hamburg GERMANY KOLLE REBBE | ACCENTURE INTERACTIVE
Hamburg
3SPIN
Darmstadt
GERMANY
INSPIRED BY YOU
SAMSUNG / SAMSUNG
CHEIL GERMANY Frankfurt GERMANY CHEIL GERMANY
Frankfurt
CHEIL WORLDWIDE
Seoul
GERMANY
SOUTH KOREA
DRAW TO ART
GOOGLE / INTERACTIVE EASEL
GOOGLE CREATIVE LAB London UNITED KINGDOM GOOGLE CREATIVE LAB
London
UNITED KINGDOM
CONNECTING SEATS
KLM ROYAL DUTCH AIRLINES / AIRPLANE
DDB Amsterdam THE NETHERLANDS DDB
Amsterdam
TRIBAL
Amstelveen
THE NETHERLANDS
[AR] JAPAN – INTERACTIVE VISION
JAPAN NATIONAL TOURISM ORGANIZATION / VISIT JAPAN
ENJIN Tokyo JAPAN ENJIN
Tokyo
JAPAN
D05 Payment Solutions
GRILLSURANCE
BURGER KING / WHOPPER
INGO Stockholm SWEDEN INGO
Stockholm
SWEDEN
FIRST COME, FIRST SERVE
FOLKOPERAN / OPERA
INGO Stockholm SWEDEN INGO
Stockholm
SWEDEN
ECO PARKING
HYUNDAI / HYUNDAI KONA ELECTRIC
HAVAS Madrid SPAIN HAVAS
Madrid
SPAIN
Short List
E01 Launch / Re-launch
THE ROYAL BALLET – BALLETFESTIVAL
THE ROYAL DANISH THEATRE / BALLETFESTIVAL
HAVE COMMUNICATIONS Copenhagen DENMARK HAVE COMMUNICATIONS
Copenhagen
THE ROYAL DANISH THEATRE
Copenhagen K
DENMARK
THE PRE-SALE ONLY FOR GRANDPARENTS
NORDSÜD PUBLISHING HOUSE / GRAUBÜNDEN TOURISM / CHILDREN BOOK
JUNG VON MATT/LIMMAT Zürich SWITZERLAND JUNG VON MATT/LIMMAT
Zürich
SWITZERLAND
THE BLIND PHOTOGRAPHER
VOLKSWAGEN AG / VOLKSWAGEN ARTEON
GRABARZ & PARTNER Hamburg GERMANY GRABARZ & PARTNER
Hamburg
GERMANY
SHARE "1 FOR YOU. 1 FOR THE WORLD."
SHARE FOODS GMBH / FOOD RETAILER
HEIMAT Berlin GERMANY HEIMAT
Berlin
GERMANY
SAVE OUR SPECIES
LACOSTE / LACOSTE
BETC Paris FRANCE BETC
Paris
FRANCE
Silver
RECRUITING CAR
VOLVO / VOLVO S90
FAMOUSGREY BRUSSELS BELGIUM FAMOUSGREY BRUSSELS
BELGIUM
NAPPIES WITH SOMETHING TO SAY
LITTLE BIG CHANGE / NAPPIES
BUZZMAN Paris FRANCE BUZZMAN
Paris
FRANCE
LA FORÊT - BET ON A MURDERER
FRANCE TÉLÉVISIONS - FRANCE 3 / LA FORÊT (TV SERIES)
PUBLICIS CONSEIL Paris FRANCE PUBLICIS CONSEIL
Paris
FRANCE
Silver
KETNET SUBS
VRT / KETNET JUNIOR
FAMOUSGREY BRUSSELS BELGIUM FAMOUSGREY BRUSSELS
BELGIUM
HORNBACH "WERKSTÜCK EDITION 001"
HORNBACH BAUMARKT AG / HORNBACH
HEIMAT Berlin GERMANY HEIMAT
Berlin
GERMANY
Bronze
GAME CHAINGERS
UNICEF / UNICEF
BETC Paris FRANCE BETC
Paris
FRANCE
EXTRÄA HD
HÄAGEN DAZS / ICE CREAM ON DEMAND
PROXIMITY Boulogne-Billancourt FRANCE PROXIMITY
Boulogne-Billancourt
FRANCE