2018 Brand Experience & Activation

Title Brand Product / Service Entrant Company Location Idea Creation Company Location Award
E01 Launch / Re-launch
BORDEAUX 2050
AJE / WINE BOTTLE
McCANN PARIS FRANCE McCANN PARIS
FRANCE
Short List
HORNBACH "WERKSTÜCK EDITION 001"
HORNBACH BAUMARKT AG / HORNBACH
HEIMAT Berlin GERMANY HEIMAT
Berlin
GERMANY
Bronze
SHARE "1 FOR YOU. 1 FOR THE WORLD."
SHARE FOODS GMBH / FOOD RETAILER
HEIMAT Berlin GERMANY HEIMAT
Berlin
GERMANY
RECRUITING CAR
VOLVO / VOLVO S90
FAMOUSGREY BRUSSELS BELGIUM FAMOUSGREY BRUSSELS
BELGIUM
KETNET SUBS
VRT / KETNET JUNIOR
FAMOUSGREY BRUSSELS BELGIUM FAMOUSGREY BRUSSELS
BELGIUM
E02 Sponsorship & Brand Partnership
PAUL POTTS' BATHROOM
K-RAUTA / DIY WAREHOUSE
TBWA\STOCKHOLM SWEDEN TBWA\STOCKHOLM
SWEDEN
LA FORÊT - BET ON A MURDERER
FRANCE TÉLÉVISIONS - FRANCE 3 / LA FORÊT (TV SERIES)
PUBLICIS CONSEIL Paris FRANCE PUBLICIS CONSEIL
Paris
FRANCE
Silver
#TRUECHAMPIONS BY RAKUTEN AND FC BARCELONA
RAKUTEN, INC. / RAKUTEN
RAKUTEN, INC. Tokyo JAPAN RAKUTEN, INC.
Tokyo
FC BARCELONA
London
OCTAGON UK
JAPAN
SPAIN
UNITED KINGDOM
RADJA - SUPPORTER WITHOUT LIMITS
ORANGE / EAGLE UNLIMITED SUBSCRIPTION
PUBLICIS BRUSSELS BELGIUM PUBLICIS BRUSSELS
BELGIUM
THE UNKNOWN PLATFORM
ELOKUVAOSAKEYHTIÖ SUOMI 2017 OY / UNKNOWN SOLDIER
HASAN & PARTNERS Helsinki FINLAND HASAN & PARTNERS
Helsinki
ELOKUVAOSAKEYHTIO SUOMI 2017
Helsinki
FINLAND
BUSINESS FACELIFT
MASTERCARD / MASTERCARD
McCANN WORLDGROUP Warsaw POLAND McCANN WORLDGROUP
Warsaw
POLAND
PATCHWORK OF DREAMS
HUMMEL / HUMMEL
ENVISION Aarhus DENMARK ENVISION
Aarhus
DENMARK
SHELTER DOGS AGAINST STRESS
MENZIS / INSURANCE
DDB Amsterdam THE NETHERLANDS DDB
Amsterdam
TRIBAL
Amstelveen
THE NETHERLANDS
FOOTBALL DECODED
MICROSOFT / XBOX / FIFA 18
McCANN LONDON UNITED KINGDOM McCANN LONDON
UNITED KINGDOM
Silver
KETXURDIN
REALE SEGUROS / SPONSORSHIP
REALE SEGUROS Madrid SPAIN GEOMETRY GLOBAL
Madrid
SPAIN
F01 Integrated Campaign led by Brand Experience & Activation
PAUL POTTS' BATHROOM
K-RAUTA / DIY WAREHOUSE
TBWA\STOCKHOLM SWEDEN TBWA\STOCKHOLM
SWEDEN
NOTHING™
DNB / SPARE (SAVINGS APP)
TRY REKLAME Oslo NORWAY TRY REKLAME
Oslo
NORWAY
LIDL – LIVE LIKE IT'S THE LAST DAY OF SUMMER
LIDL FINLAND / LIDL
FOLK FINLAND Helsinki FINLAND FOLK FINLAND
Helsinki
FINLAND
BLINDMETERS
OVK / PEVR (PARENTS OF ROAD VICTIMS) / ROAD SAFETY ORGANISATION
HAPPINESS BRUSSELS Brussels BELGIUM HAPPINESS BRUSSELS
Brussels
BELGIUM
Short List
DESIGN DELIVERED
WOLT / WOLT APP
KALLAN & CO Helsinki FINLAND KALLAN & CO
Helsinki
FINLAND
REWE – COLLECT AND GET FIT.
REWE – COLLECT AND GET FIT. / REWE MARKT GMBH
THJNK Hamburg GERMANY THJNK
Hamburg
GERMANY
FOOTBALL DECODED
MICROSOFT / XBOX / FIFA 18
McCANN LONDON UNITED KINGDOM McCANN LONDON
UNITED KINGDOM
Short List
THE ANIMALS' OWN EMERGENCY NUMBER
DNB / ANIMAL INSURANCE
TRY REKLAME Oslo NORWAY TRY REKLAME
Oslo
NORWAY
IKEA. LITERATURE
IKEA / NEW CATALOGUE LAUNCH
INSTINCT Moscow RUSSIA INSTINCT
Moscow
RUSSIA
F02 Low Budget / High Impact Campaign
THE ILEGAL HOUR
SAMSUNG / QUICKDRIVE
WE ARE SOCIAL Milan ITALY WE ARE SOCIAL
Milan
ITALY
THE DISTRESS SIGNAL
AMNESTY INTERNATIONAL / AMNESTY INTERNATIONAL
ANORAK Oslo NORWAY ANORAK
Oslo
NORWAY
SILVER SNIPERS
LENOVO SWEDEN / LEGION
EHRENSTRAHLE DDB Stockholm SWEDEN EHRENSTRAHLE DDB
Stockholm
SWEDEN
JOIN PARTY: THE FORTNITE JOB INTERVIEW
AN ADVERTISING AGENCY / RECRUITMENT CAMPAIGN
DARE.WIN Paris FRANCE DARE.WIN
Paris
FRANCE
WORK IN ESTONIA
ENTERPRISE ESTONIA – WORKINESTONIA / RECRUITMENT CAMPAIGN
CREATIVE AGENCY TANK Tallinn ESTONIA CREATIVE AGENCY TANK
Tallinn
CREATIVE AGENCY TANK
Tallinn
ESTONIA
UNCOUNTED SINCE 1932
UKRAINIAN LEADERSHIP ACADEMY / UNCOUNTED SINCE 1932
GRES TODORCHUK PR Kiev UKRAINE GRES TODORCHUK PR
Kiev
UKRAINE
THE PHOTOGRAPHY BAN
GRAUBÜNDEN TOURISM / HOTEL ROOMS
JUNG VON MATT/LIMMAT Zürich SWITZERLAND JUNG VON MATT/LIMMAT
Zürich
SWITZERLAND
Short List
WEDGES - FRIES
MC DONALD'S / WEDGES - FRIES
DDB PARIS FRANCE DDB PARIS
FRANCE
PATCHWORK OF DREAMS
HUMMEL / HUMMEL
ENVISION Aarhus DENMARK ENVISION
Aarhus
DENMARK
THE FIRST SHOE MADE FROM RECYCLED GUM
AMSTERDAM METROPOLITAN AREA / I AMSTERDAM / GUMSHOE
PUBLICIS Amsterdam THE NETHERLANDS PUBLICIS
Amsterdam
THE NETHERLANDS
BIHOR COUTURE
BEAU MONDE / PUBLISHING
McCANN BUCHAREST ROMANIA McCANN BUCHAREST
ROMANIA
Bronze