2018 Brand Experience & Activation

Title Brand Product / Service Entrant Company Location Idea Creation Company Location Award
A13 Not-for-profit / Charity / Governemt
CYBERBULLYING: NOT OKAY
NORWEGIAN DIRECTORATE FOR CHILDREN, YOUTH AND FAMILY AFFAIRS / PREVENTING HATE SPEECH BETWEEN THE YOUNG POPULATION IN NORWAY
GEELMUYDEN KIESE Oslo NORWAY GEELMUYDEN KIESE
Oslo
NORWAY
CLOSER THAN YOU THINK
CHILD FOCUS / BELGIAN CENTER FOR MISSING CHILDREN
WUNDERMAN Antwerp BELGIUM WUNDERMAN
Antwerp
BELGIUM
BORDEAUX 2050
AJE / WINE BOTTLE
McCANN PARIS FRANCE McCANN PARIS
FRANCE
Silver
BLINDMETERS
OVK / PEVR (PARENTS OF ROAD VICTIMS) / ROAD SAFETY ORGANISATION
HAPPINESS BRUSSELS Brussels BELGIUM HAPPINESS BRUSSELS
Brussels
BELGIUM
Bronze
BILLBOARDS BEYOND BORDERS
REPORTERS WITHOUT BORDERS / REPORTERS WITHOUT BORDERS
ÅKESTAM HOLST Stockholm SWEDEN ÅKESTAM HOLST
Stockholm
SWEDEN
Short List
ADOPTIFY
TIERSCHUTZVEREIN MUENCHEN E.V. / ADOPTIFY
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
GERMANY
#NOPRICEONKIDS
UNICEF / NON PROFIT
UNICEF FRANCE PARIS FRANCE BRAND STATION
Paris
FRANCE
#BODYCANTWAIT
HANDICAP INTERNATIONAL / HANDICAP INTERNATIONAL
HEREZIE GROUP Paris FRANCE HEREZIE GROUP
Paris
FRANCE
Short List
B01 Use of Ambient Media: Small Scale
THE SOCIAL BEER
SPENDRUPS BRYGGERI AB / NORRLANDS GULD
ÅKESTAM HOLST Stockholm SWEDEN ÅKESTAM HOLST
Stockholm
SWEDEN
THE IMPOSSIBLE MEAL KIT
STOCKHOLM GAS / STOVE GAS
TBWA\STOCKHOLM SWEDEN TBWA\STOCKHOLM
SWEDEN
THE ANTHEM SHIRT
JBC / JBC
WUNDERMAN Antwerp BELGIUM WUNDERMAN
Antwerp
BELGIUM
SHITTY PAPER – MADE FROM HATE
GOLDEIMER / SHITTY PAPER – MADE FROM HATE
PHILIPP UND KEUNTJE Hamburg GERMANY PHILIPP UND KEUNTJE
Hamburg
GERMANY
SHARE "1 FOR YOU. 1 FOR THE WORLD."
SHARE FOODS GMBH / FOOD RETAILER
HEIMAT Berlin GERMANY HEIMAT
Berlin
GERMANY
SEETROEN
CITROEN / CITROEN
BETC Paris FRANCE BETC
Paris
TRACTION
Paris
FRANCE
Short List
OLD MILK
COOP / COOP BRAND
EDELMAN London UNITED KINGDOM EDELMAN
London
UNITED KINGDOM
MISSING POSTER CHILD
CHILD FOCUS / BELGIAN CENTER FOR MISSING CHILDREN
WUNDERMAN Antwerp BELGIUM WUNDERMAN
Antwerp
BELGIUM
HOME TO NATURE
SUNNIVA / JUICE
TRY REKLAME Oslo NORWAY TRY REKLAME
Oslo
NORWAY
EAU DE PORI
THE CITY OF PORI / THE CITY OF PORI
STAART Helsinki FINLAND STAART
Helsinki
FINLAND
EAU D' EUROJACKPOT
SVENSKA SPEL / EUROJACKPOT
KING Stockholm SWEDEN KING
Stockholm
SWEDEN
DON'T BE AN AVERAGE JOE, BE A GAY JOE
HARTWALL / HAPPY JOE
HARTWALL Helsinki FINLAND MILTTON
Helsinki
FINLAND
BORDEAUX 2050
AJE / WINE BOTTLE
McCANN PARIS FRANCE McCANN PARIS
FRANCE
Bronze
BAC'ELSTEIN
BAGELSTEIN / BAGEL
BAGELSTEIN Strasbourg FRANCE FAMOUSGREY PARIS
FRANCE
B02 Use of Ambient Media: Large Scale
WE ARE AN AIRLINE
KLM ROYAL DUTCH AIRLINES / AIRPLANE
DDB Amsterdam THE NETHERLANDS DDB
Amsterdam
TRIBAL
Amstelveen
THE NETHERLANDS
THE WORLD’S MOST BORING BILLBOARD
SIOO:X / SIOO:X PREMIUM WOOD SURFACE PROTECTION
STENDAHLS ADVERTISING AGENCY Gothenburg SWEDEN STENDAHLS ADVERTISING AGENCY
Gothenburg
SWEDEN
THE SNEAKY PILLAR
DNB / CAR INSURANCE
TRY REKLAME Oslo NORWAY TRY REKLAME
Oslo
NORWAY
THE SHORTCUT BILLBOARDS
BMW / MINI
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
GERMANY
THE BIKE LIGHT LANE
BRUSSELS MOBILITY / BIKE FOR BRUSSELS
MORTIERBRIGADE Brussels BELGIUM MORTIERBRIGADE
Brussels
BELGIUM
TALKING SCRATCHES
MERCEDES-BENZ RUSSIA / SMART AUTOMOBILE
BBDO Moscow RUSSIA BBDO
Moscow
RUSSIA
STREET STORY
NIKE RUSSIA / NIKE RUSSIA
WIEDEN+KENNEDY AMSTERDAM THE NETHERLANDS WIEDEN+KENNEDY AMSTERDAM
THE NETHERLANDS
Short List
SCORPION SKIN EDITION
FIAT & ABARTH / FCA THE NETHERLANDS / ABARTH
LEO BURNETT AMSTERDAM THE NETHERLANDS LEO BURNETT AMSTERDAM
THE NETHERLANDS
PROUD TRAMS
VÄSTTRAFIK PUBLIC TRANSPORT / PUBLIC TRANSPORT
FORSMAN & BODENFORS Gothenburg SWEDEN FORSMAN & BODENFORS
Gothenburg
SWEDEN
MERCEDES-BENZ G-CLASS – THE AMBER CUBE
MERCEDES-BENZ / MERCEDES-BENZ G-CLASS
ANTONI Berlin GERMANY ANTONI
Berlin
GERMANY
Short List
MAKE BLOOD CANCER VISIBLE
JANSSEN / BLOOD CANCER AWARENESS
JANSSEN High Wycombe UNITED KINGDOM PUBLICIS LIFEBRANDS
London
PAUL COCKSEDGE STUDIO
London
UNITED KINGDOM
GO WITH THE FAKE
DIESEL / CLOTHES
PUBLICIS ITALY Milan ITALY PUBLICIS ITALY
Milan
PUBLICIS
New York
ITALY
USA
Bronze
GET FIT FOR SUMMER
BASIC-FIT / GYM
XXS AMSTERDAM Schiphol THE NETHERLANDS XXS AMSTERDAM
Schiphol
THE NETHERLANDS
CONNECTING SEATS
KLM ROYAL DUTCH AIRLINES / AIRPLANE
DDB Amsterdam THE NETHERLANDS DDB
Amsterdam
TRIBAL
Amstelveen
THE NETHERLANDS
BUSINESS FACELIFT
MASTERCARD / MASTERCARD
McCANN WORLDGROUP Warsaw POLAND McCANN WORLDGROUP
Warsaw
POLAND
B03 Use of Broadcast
THE UNEXPECTED COMMERCIAL
PALM BREWERIES / RODENBACH
WUNDERMAN Antwerp BELGIUM WUNDERMAN
Antwerp
BELGIUM
THE PHOTOGRAPHY BAN
GRAUBÜNDEN TOURISM / HOTEL ROOMS
JUNG VON MATT/LIMMAT Zürich SWITZERLAND JUNG VON MATT/LIMMAT
Zürich
SWITZERLAND
Short List
THE NEVERENDING URL
STANLEY BLACK+DECKER / BLACK+DECKER PRODUCT RANGE 2018
McCANN FRANKFURT GERMANY McCANN FRANKFURT
Frankfurt
MRM//McCANN
GERMANY
THE DISTRESS SIGNAL
AMNESTY INTERNATIONAL / AMNESTY INTERNATIONAL
ANORAK Oslo NORWAY ANORAK
Oslo
NORWAY
SM POLIS RADIO CRASHES
SM POLIS / SM POLIS
VOSKHOD Ekaterinburg RUSSIA VOSKHOD
Ekaterinburg
RUSSIA
KIA COMMERCIAL BRAKE
KIA MOTORS BELGIUM / KIA
MORTIERBRIGADE Brussels BELGIUM MORTIERBRIGADE
Brussels
BELGIUM
KETNET SUBS
VRT / KETNET JUNIOR
FAMOUSGREY BRUSSELS BELGIUM FAMOUSGREY BRUSSELS
BELGIUM
IKEA – RADIO HITS
IKEA DEUTSCHLAND GMBH & CO. KG / IKEA DEUTSCHLAND GMBH & CO. KG
THJNK Hamburg GERMANY THJNK
Hamburg
THJNK
Berlin
GERMANY
EXTRÄA HD
HÄAGEN DAZS / ICE CREAM ON DEMAND
PROXIMITY Boulogne-Billancourt FRANCE PROXIMITY
Boulogne-Billancourt
FRANCE
BREASTFEEDING EXTRAS
KIND EN GEZIN / PUBLIC AWARENESS OF BREASTFEEDING
LDV UNITED Antwerp BELGIUM LDV UNITED
Antwerp
BELGIUM
Short List
BEHIND THE NUMBERS
OVK / PEVR (PARENTS OF ROAD VICTIMS) / ROAD SAFETY ORGANISATION
HAPPINESS BRUSSELS Brussels BELGIUM HAPPINESS BRUSSELS
Brussels
BELGIUM
B04 Use of Print or Outdoor
THE NEWSPAPER DESIGN EDITION
SAMSUNG / SAMSUNG GALAXY S8
JUNG VON MATT/LIMMAT Zürich SWITZERLAND JUNG VON MATT/LIMMAT
Zürich
SWITZERLAND
THE BIG MAC 50 QUEST
MCDONALD'S ITALIA / RESTAURANTS
LEO BURNETT ITALY Milan ITALY LEO BURNETT ITALY
Milan
ITALY