2018 Brand Experience & Activation

Title Brand Product / Service Entrant Company Location Idea Creation Company Location Award
B04 Use of Print or Outdoor
STATION WITH A VIEW
SKODA FRANCE / SKODA KAROQ
ROSAPARK Paris FRANCE ROSAPARK
Paris
FRANCE
Short List
KISSING BILLS
PINK CROSS / GAY AID AGENCY
TBWA\GERMANY Düsseldorf GERMANY TBWA\GERMANY
Düsseldorf
GERMANY
KEEPS YOU GOING
GOOD NOODLES / FOOD
DDB Amsterdam THE NETHERLANDS DDB
Amsterdam
TRIBAL
Amstelveen
THE NETHERLANDS
EAU D' EUROJACKPOT
SVENSKA SPEL / EUROJACKPOT
KING Stockholm SWEDEN KING
Stockholm
SWEDEN
CUSTOMER FOR 100 YEARS
SWISS LIFE / LIFE INSURANCE
RUF LANZ Zürich SWITZERLAND RUF LANZ
Zürich
SWITZERLAND
BOOBLESS BABE
EKSTRA BLADET / NEWSPAPER
HJALTELIN STAHL PART OF ACCENTURE INTERACTIVE Copenhagen DENMARK HJALTELIN STAHL PART OF ACCENTURE INTERACTIVE
Copenhagen
DENMARK
#TOARTITSFREEDOM
VIENNA TOURIST BOARD / VIENNA
WIEN NORD Vienna AUSTRIA WIEN NORD
Vienna
AUSTRIA
C01 Guerrilla Marketing & Stunts
WE ARE AN AIRLINE
KLM ROYAL DUTCH AIRLINES / AIRPLANE
DDB Amsterdam THE NETHERLANDS DDB
Amsterdam
TRIBAL
Amstelveen
THE NETHERLANDS
UTAIR DREAM DESTINATION EXPERIMENT
UTAIR AIRLINES / UTAIR AIRLINES
FRIENDS Moscow RUSSIA FRIENDS
Moscow
RUSSIA
THE WALL
BETV / BROADCASTING
HAPPINESS BRUSSELS Brussels BELGIUM HAPPINESS BRUSSELS
Brussels
BELGIUM
THE UNIVERSITY OF GHENT EXPERIMENT
GHENT UNIVERSITY (UGENT) / UNIVERSITY
MORTIERBRIGADE Brussels BELGIUM MORTIERBRIGADE
Brussels
MORTIERBRIGADE DIGITAL MANUFACTURE
Ghent
BELGIUM
THE SNEAKY PILLAR
DNB / CAR INSURANCE
TRY REKLAME Oslo NORWAY TRY REKLAME
Oslo
NORWAY
THE JANNE WALK
ODDSET - SVENSKA SPEL / THE JANNE WALK
PERFECT FOOLS Stockholm SWEDEN PERFECT FOOLS
Stockholm
SWEDEN
THE BEER BOAT
CARLSBERG / CARLSBERG NON ALOCHOLIC
BURSON COHN & WOLFE Stockholm SWEDEN BURSON COHN & WOLFE
Stockholm
SWEDEN
THE 8 EXPERIENCE
BMW (SWITZERLAND) AG / BMW 8
SERVICEPLAN SUISSE Zürich SWITZERLAND SERVICEPLAN SUISSE
Zürich
SWITZERLAND
SHITTY PAPER – MADE FROM HATE
GOLDEIMER / SHITTY PAPER – MADE FROM HATE
PHILIPP UND KEUNTJE Hamburg GERMANY PHILIPP UND KEUNTJE
Hamburg
GERMANY
SCORPION SKIN EDITION
FIAT & ABARTH / FCA THE NETHERLANDS / ABARTH
LEO BURNETT AMSTERDAM THE NETHERLANDS LEO BURNETT AMSTERDAM
THE NETHERLANDS
RETURN YOURSELF TO THE LIBRARY
POREC CITY LIBRARY / BOOKTIGA FESTIVAL OF USED BOOKS
STUDIO SONDA Vizinada CROATIA STUDIO SONDA
Vizinada
CROATIA
RAINBOW JERSEY
HUMMEL / HUMMEL
ENVISION Aarhus DENMARK ENVISION
Aarhus
DENMARK
MUSEUM OF ROMANTICISM
IKEA / IKEA LIVING ROOMS
McCANN SPAIN Madrid SPAIN McCANN SPAIN
Madrid
SPAIN
Bronze
GRID WAITERS
HEINEKEN / HEINEKEN
PUBLICIS ITALY Milan ITALY PUBLICIS ITALY
Milan
ITALY
GO WITH THE FAKE
DIESEL / CLOTHES
PUBLICIS ITALY Milan ITALY PUBLICIS ITALY
Milan
PUBLICIS
New York
ITALY
USA
Gold
DANSE DE FLEURS
WELEDA / WELEDA
WELEDA Huningue FRANCE HAVAS MEDIA
Paris
FRANCE
CROSSABILITY
SALVADOR ASSOCIATION / SALVADOR ASSOCIATION
PARTNERS Lisbon PORTUGAL PARTNERS
Lisbon
PORTUGAL
CHASE THE EXERHIGHS
BJÖRN BORG / SPORTSWEAR
NORD DDB Stockholm SWEDEN NORD DDB
Stockholm
SWEDEN
BOOBLESS BABE
EKSTRA BLADET / NEWSPAPER
HJALTELIN STAHL PART OF ACCENTURE INTERACTIVE Copenhagen DENMARK HJALTELIN STAHL PART OF ACCENTURE INTERACTIVE
Copenhagen
DENMARK
BLACKOUT TRACK
ASICS / GEL-KAYANO 25 RUNNING SHOE
EDELMAN London UNITED KINGDOM EDELMAN
London
UNITED KINGDOM
BECK’S SOUNDPILS
BECK'S / BECK'S PILS
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
GERMANY
#FRANCEACCESSIBLE
APF FRANCE HANDICAP / NON-PROFIT / CHARITY
APF FRANCE HANDICAP Paris FRANCE BRAND STATION
Paris
FRANCE
#BODYCANTWAIT
HANDICAP INTERNATIONAL / HANDICAP INTERNATIONAL
HEREZIE GROUP Paris FRANCE HEREZIE GROUP
Paris
FRANCE
Short List
C02 Live Shows / Concerts / Festivals
PATCHWORK OF DREAMS
HUMMEL / HUMMEL
ENVISION Aarhus DENMARK ENVISION
Aarhus
DENMARK
LA SUITE 345
ACCOR HOTELS / ACCOR HOTELS
HAVAS SPORTS & ENTERTAINMENT Paris FRANCE HAVAS SPORTS & ENTERTAINMENT
Paris
FRANCE
DAVE - OFFICIAL COMMENTATOR OF VICTORIOUS FESTIVAL
DAVE / UKTV / DAVE (BRAND)
GLOBAL MEDIA AND ENTERTAINMENT London UNITED KINGDOM GLOBAL MEDIA AND ENTERTAINMENT
London
UKTV
London
UNITED KINGDOM
ADIDAS CREATORS BASE
ADIDAS RUSSIA / FOOTBALL PRODUCTS
LOUDER Moscow RUSSIA LOUDER
Moscow
RUSSIA
#UNWANTED
NGO WOMANS RIGHT CENTER / HUMAN RIGHTS AND GENDER EQUALITY
McCANN BELGRADE SERBIA McCANN PODGORICA
McCANN BELGRADE
MONTENEGRO
SERBIA
Short List
#FAIRBNB
BEER POINT / PUB
KINOGRAF Kiev UKRAINE KINOGRAF
Kiev
UKRAINE
C03 Exhibitions / Installations
WHY NOT NOW
SEAT / "WHY NOT NOW" CONVERSATIONAL BRAND EXPERIENCE
MEDIAMONKS Amsterdam THE NETHERLANDS C14TORCE
Paris
FRANCE
TOP ART
LAND ROVER / RANGE ROVER EVOQUE CONVERTIBLE
JAGUAR LAND ROVER MADRID SPAIN GEOMETRY GLOBAL
Madrid
SPAIN
THE JÄGERMEISTER PLATZHIRSCH
JÄGERMEISTER / JÄGERMEISTER
DIRK&PHILIP KOMMUNIKATION Berlin GERMANY WHITE RABBIT
Berlin
GERMANY
THE BEST CHAIR
MERCEDES-BENZ IO / THE BEST CHAIR
COMON Lisbon PORTUGAL COMON
Setúbal
PORTUGAL
RECRUITING CAR
VOLVO / VOLVO S90
FAMOUSGREY BRUSSELS BELGIUM FAMOUSGREY BRUSSELS
BELGIUM
RE:IMAGINE STREET ART
SAMSUNG / SAMSUNG MOBILE
CHEIL GERMANY Frankfurt GERMANY CHEIL GERMANY
Frankfurt
GERMANY
MERCEDES-BENZ G-CLASS – THE AMBER CUBE
MERCEDES-BENZ / MERCEDES-BENZ G-CLASS
ANTONI Berlin GERMANY ANTONI
Berlin
GERMANY
MAKE BLOOD CANCER VISIBLE
JANSSEN / BLOOD CANCER AWARENESS
JANSSEN High Wycombe UNITED KINGDOM PUBLICIS LIFEBRANDS
London
PAUL COCKSEDGE STUDIO
London
UNITED KINGDOM
KONE VR ESCALATOR THE MOST UNEVENTFUL VR EXPERIENCE EVER MADE
KONE OYJ / KONE 24/7 CONNECTED SERVICES FOR ESCALATORS
HASAN & PARTNERS Helsinki FINLAND HASAN & PARTNERS
Helsinki
KONE
Espoo
FINLAND
HYUNDAI PAVILION 2018 PYEONGCHANG WINTER OLYMPICS
HYUNDAI MOTOR COMPANY / HYUNDAI PAVILION (AUTOMOBILE BRAND EXPERIENCE SPACE)
HYUNDAI MOTOR COMPANY Seoul SOUTH KOREA HYUNDAI MOTOR COMPANY
Seoul
ASIF KHAN
London
SOUTH KOREA
UNITED KINGDOM
Short List
DANCING WITH THE STARS - ARCADE MACHINE
TV 2 DENMARK / DANCING WITH THE STARS - ARCADE MACHINE
TV 2 DENMARK Copenhagen DENMARK TV 2 DENMARK
Copenhagen
DENMARK
CAR COMMERCIAL TO GO
CENTRAAL BEHEER / CAR INSURANCE
DDB Amsterdam THE NETHERLANDS DDB
Amsterdam
TRIBAL
Amstelveen
THE NETHERLANDS
Short List
CABIN CURE
VISIT SWEDEN / VISIT SWEDEN
VISIT SWEDEN Stockholm SWEDEN PRIME WEBER SHANDWICK
Stockholm
SWEDEN
Short List
BOUCHERON: A TRADITIONAL JEWELRY HOUSE CONNECTS WITH ITS AUDIENCE USING PHYGITAL
BOUCHERON / JEWELRY
EMAKINA Brussels BELGIUM EMAKINA
Brussels
BELGIUM