2018 Brand Experience & Activation

Title Brand Product / Service Entrant Company Location Idea Creation Company Location Award
C04 Competitions & Promotional Games
SUPERCARE
BELGIAN NATIONAL LOTTERY / SCOOORE!
WUNDERMAN Antwerp BELGIUM WUNDERMAN
Antwerp
BELGIUM
THE WAKE-UP CALL FROM HAMAR
NORSK TIPPING / NORSK TIPPING
TRY REKLAME Oslo NORWAY TRY REKLAME
Oslo
NORWAY
Short List
MY SLICE
PEPSICO / JUICES/PROMO MECHANICS
SEVEN Moscow RUSSIA SEVEN
Moscow
RUSSIA
THE NATIONAL RECYCLING GAME
DANSK RETURSYSTEM / NGO
ROBERT/BOISEN & LIKE-MINDED Copenhagen DENMARK ROBERT/BOISEN & LIKE-MINDED
Copenhagen
DENMARK
UNLIMITED BOTTLE
RIVELLA / RIVELLA
NOTCH INTERACTIVE Zurich SWITZERLAND NOTCH INTERACTIVE
Zurich
SWITZERLAND
FESTIVAL BOTTLE
COCA-COLA / COCA-COLA
McCANN BUCHAREST ROMANIA McCANN BUCHAREST
ROMANIA
HOME SWEDE HOME
SVENSKA SPEL / SVENSKA SPEL
JUNG RELATIONS Stockholm SWEDEN JUNG RELATIONS
Stockholm
SWEDEN
HOMELESS STUDENTS
SCANDIC / HOTEL
HJALTELIN STAHL PART OF ACCENTURE INTERACTIVE Copenhagen DENMARK HJALTELIN STAHL PART OF ACCENTURE INTERACTIVE
Copenhagen
DENMARK
THE QUEST FOR THE GOLDEN BANANAS
XBOX / XBOX GAME: SEA OF THIEVES
EDELMAN London UNITED KINGDOM EDELMAN
London
UNITED KINGDOM
THE OMEN BY HP CHALLENGE 2018
EA GAMES / OMEN - VIDEO GAME
EDELMAN London UNITED KINGDOM EDELMAN
London
UNITED KINGDOM
KEEPS YOU GOING
GOOD NOODLES / FOOD
DDB Amsterdam THE NETHERLANDS DDB
Amsterdam
TRIBAL
Amstelveen
THE NETHERLANDS
SMART ELECTRIC DRIVE CARSINO
DAIMLER AG / SMART / SMART ELECTRIC DRIVE
BBDO Berlin GERMANY BBDO
Berlin
GERMANY
C05 Customer Retail / In-Store Experience
REWE – COLLECT AND GET FIT.
REWE – COLLECT AND GET FIT. / REWE MARKT GMBH
THJNK Hamburg GERMANY THJNK
Hamburg
GERMANY
BISCUIT - WORLD'S FIRST LOYALTY PROGRAM FOR DOGS
MUSTI GROUP / MUSTI & MIRRI
TBWA\HELSINKI FINLAND TBWA\HELSINKI
Helsinki
MUSTI GROUP
FINLAND
BLACK SUPERMARKET
CARREFOUR / CARREFOUR
MARCEL Paris FRANCE MARCEL
Paris
FRANCE
Bronze
SHARE "1 FOR YOU. 1 FOR THE WORLD."
SHARE FOODS GMBH / FOOD RETAILER
HEIMAT Berlin GERMANY HEIMAT
Berlin
GERMANY
Short List
TABLE MODE
BRU / BRU WATER
HAPPINESS BRUSSELS Brussels BELGIUM HAPPINESS BRUSSELS
Brussels
BELGIUM
LIVING IN A MALL
FRÖLUNDA TORG / FRÖLUNDA TORG
DEAR FRIENDS Gothenburg SWEDEN DEAR FRIENDS
Gothenburg
SWEDEN
C06 360° Customer Journey
#LIFECHANGINGPLACES
DEUTSCHE LUFTHANSA AG / LUFTHANSA INSPIRATION-CAMPAIGN
DDB GERMANY HAMBURG GERMANY DDB GERMANY HAMBURG
Hamburg
KOLLE REBBE | ACCENTURE INTERACTIVE
Frankfurt
NEULANDHERZER
Hamburg
TERRITORY
GERMANY
C07  Customer Acquisition & Retention
THE IMPOSSIBLE MEAL KIT
STOCKHOLM GAS / STOVE GAS
TBWA\STOCKHOLM SWEDEN TBWA\STOCKHOLM
SWEDEN
GRANDMA HACKERS
STOFA / SAFESURF (CYBER SECURITY SOFTWARE)
ROBERT/BOISEN & LIKE-MINDED Copenhagen DENMARK ROBERT/BOISEN & LIKE-MINDED
Copenhagen
DENMARK
Short List
UNLIMITED BOTTLE
RIVELLA / RIVELLA
NOTCH INTERACTIVE Zurich SWITZERLAND NOTCH INTERACTIVE
Zurich
SWITZERLAND
WELCOME
ESSITY / LIBERO
MOMENTUM Gothenburg SWEDEN MOMENTUM
Gothenburg
SWEDEN
CANAL+ LIVE MOBILE OM - PSG
CANAL+ / SUBSCRITPTION
MOBEXT Paris FRANCE MOBEXT
Paris
FRANCE
THE PRE-SALE ONLY FOR GRANDPARENTS
NORDSÜD PUBLISHING HOUSE / GRAUBÜNDEN TOURISM / CHILDREN BOOK
JUNG VON MATT/LIMMAT Zürich SWITZERLAND JUNG VON MATT/LIMMAT
Zürich
SWITZERLAND
KENTUCKY FINE CHINA
KFC / KENTUCKY FRIED CHICKEN
IRIS London UNITED KINGDOM IRIS
London
UNITED KINGDOM
Short List
GRILLSURANCE
BURGER KING / WHOPPER
INGO Stockholm SWEDEN INGO
Stockholm
SWEDEN
HORNBACH "WERKSTÜCK EDITION 001"
HORNBACH BAUMARKT AG / HORNBACH
HEIMAT Berlin GERMANY HEIMAT
Berlin
GERMANY
Silver
THONTESTER
THON HOTELS / THONTESTER
ERNÖ Oslo NORWAY ERNÖ
Oslo
ERNÖ
Oslo
NORWAY
I LIKE MY AGE
NIVEA / NIVEA CELLULAR
CHEIL NORDIC Stockholm SWEDEN CHEIL NORDIC
Stockholm
SWEDEN
WHOPPER® OUT OF OFFICE
BURGER KING® BELGIUM / WHOPPER® OUT OF OFFICE
BUZZMAN Paris FRANCE BUZZMAN
Paris
FRANCE
THE BEER BOAT
CARLSBERG / CARLSBERG NON ALOCHOLIC
BURSON COHN & WOLFE Stockholm SWEDEN BURSON COHN & WOLFE
Stockholm
SWEDEN
VOODOO FOOTBALL DOLLS
CANAL+ / CANAL+
BETC Paris FRANCE BETC
Paris
FRANCE
MARCHÉ MACAN
PORSCHE / AUTOMOTIVE
ACHTUNG!mcgarrybowen Amsterdam THE NETHERLANDS ACHTUNG!mcgarrybowen
Amsterdam
THE NETHERLANDS
INTO THE FRAME
PORSCHE / AUTOMOTIVE
ACHTUNG!mcgarrybowen Amsterdam THE NETHERLANDS ACHTUNG!mcgarrybowen
Amsterdam
THE NETHERLANDS
THE LOST TYPOGRAPHY OF BAUHAUS
ADOBE / ADOBE TYPEKIT
ABBY PRIEST Stockholm SWEDEN ABBY PRIEST
Stockholm
SWEDEN
Bronze
D01 Touchpoint Technology & Tech-led Brand Experience
IKEA – RADIO HITS
IKEA DEUTSCHLAND GMBH & CO. KG / IKEA DEUTSCHLAND GMBH & CO. KG
THJNK Hamburg GERMANY THJNK
Hamburg
THJNK
Berlin
GERMANY
LEGO HOUSE MINI CHEF
LEGO / MINI CHEF FAMILY RESTAURANT
HIQ GöTEBORG Göteborg SWEDEN STYLT TRAMPOLI
Göteborg
LEGO HOUSE
Billund
HIQ GöTEBORG
Göteborg
SWEDEN
Short List
FEATURING ALEXA
TOO MANY T'S / TOO MANY T'S
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
TOO MANY T'S
London
GERMANY
UNITED KINGDOM
Short List
FANTA SNAPOSTER
COCA-COLA GMBH / FANTA
OGILVY GERMANY Frankfurt GERMANY OGILVY GERMANY
Frankfurt
SCHOLZ & VOLKMER
Berlin
GERMANY
DESKTOP ESCAPE
KAYAK / KAYAK
McCANN LONDON UNITED KINGDOM McCANN LONDON
UNITED KINGDOM
THE BAR
DIAGEO / VOICE ASSISTANT
KRAFTWERK LINKED BY ISOBAR Amsterdam THE NETHERLANDS KRAFTWERK LINKED BY ISOBAR
Amsterdam
THE NETHERLANDS
DESPERADOS: THE PLAYABLE BOTTLE
DESPERADOS / DESPERADOS ORIGINAL
IRIS AMSTERDAM THE NETHERLANDS IRIS AMSTERDAM
THE NETHERLANDS
A MOON FOR ALL MANKIND
SAMSUNG / TELECOMS
IRIS London UNITED KINGDOM IRIS
London
UNITED KINGDOM
THE EMOTION BURGER
BURGER BRAND BELGUM / FASTFOOD CHAIN
HAPPINESS BRUSSELS Brussels BELGIUM HAPPINESS BRUSSELS
Brussels
BELGIUM
KLM BB
KLM ROYAL DUTCH AIRLINES / KLM BB
CODE D'AZUR Amsterdam THE NETHERLANDS CODE D'AZUR
Amsterdam
THE NETHERLANDS
INSPIRED BY YOU
SAMSUNG / SAMSUNG
CHEIL GERMANY Frankfurt GERMANY CHEIL GERMANY
Frankfurt
CHEIL WORLDWIDE
Seoul
GERMANY
SOUTH KOREA
THE REAL VOICE OF LOUIS XIV
CANAL+ / CANAL+
BETC Paris FRANCE BETC
Paris
FRANCE
D02 Use of Mobile & Devices
THE WAKE-UP CALL FROM HAMAR
NORSK TIPPING / NORSK TIPPING
TRY REKLAME Oslo NORWAY TRY REKLAME
Oslo
NORWAY
Short List
AUDI E-XPERIENCE
AUDI (D'IETEREN) / AUDI E-TRON
PROPHETS Antwerp BELGIUM PROPHETS
Antwerp
BELGIUM