2018 Brand Experience & Activation

Title Brand Product / Service Entrant Company Location Idea Creation Company Location Award
B04 Use of Print or Outdoor
CUSTOMER FOR 100 YEARS
SWISS LIFE / LIFE INSURANCE
RUF LANZ Zürich SWITZERLAND RUF LANZ
Zürich
SWITZERLAND
STATION WITH A VIEW
SKODA FRANCE / SKODA KAROQ
ROSAPARK Paris FRANCE ROSAPARK
Paris
FRANCE
Short List
THE BIG MAC 50 QUEST
MCDONALD'S ITALIA / RESTAURANTS
LEO BURNETT ITALY Milan ITALY LEO BURNETT ITALY
Milan
ITALY
EAU D' EUROJACKPOT
SVENSKA SPEL / EUROJACKPOT
KING Stockholm SWEDEN KING
Stockholm
SWEDEN
THE NEWSPAPER DESIGN EDITION
SAMSUNG / SAMSUNG GALAXY S8
JUNG VON MATT/LIMMAT Zürich SWITZERLAND JUNG VON MATT/LIMMAT
Zürich
SWITZERLAND
BOOBLESS BABE
EKSTRA BLADET / NEWSPAPER
HJALTELIN STAHL PART OF ACCENTURE INTERACTIVE Copenhagen DENMARK HJALTELIN STAHL PART OF ACCENTURE INTERACTIVE
Copenhagen
DENMARK
KEEPS YOU GOING
GOOD NOODLES / FOOD
DDB Amsterdam THE NETHERLANDS DDB
Amsterdam
TRIBAL
Amstelveen
THE NETHERLANDS
C01 Guerrilla Marketing & Stunts
DANSE DE FLEURS
WELEDA / WELEDA
WELEDA Huningue FRANCE HAVAS MEDIA
Paris
FRANCE
THE SNEAKY PILLAR
DNB / CAR INSURANCE
TRY REKLAME Oslo NORWAY TRY REKLAME
Oslo
NORWAY
RETURN YOURSELF TO THE LIBRARY
POREC CITY LIBRARY / BOOKTIGA FESTIVAL OF USED BOOKS
STUDIO SONDA Vizinada CROATIA STUDIO SONDA
Vizinada
CROATIA
THE 8 EXPERIENCE
BMW (SWITZERLAND) AG / BMW 8
SERVICEPLAN SUISSE Zürich SWITZERLAND SERVICEPLAN SUISSE
Zürich
SWITZERLAND
BECK’S SOUNDPILS
BECK'S / BECK'S PILS
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
GERMANY
GO WITH THE FAKE
DIESEL / CLOTHES
PUBLICIS ITALY Milan ITALY PUBLICIS ITALY
Milan
PUBLICIS
New York
ITALY
USA
Gold
GRID WAITERS
HEINEKEN / HEINEKEN
PUBLICIS ITALY Milan ITALY PUBLICIS ITALY
Milan
ITALY
SHITTY PAPER – MADE FROM HATE
GOLDEIMER / SHITTY PAPER – MADE FROM HATE
PHILIPP UND KEUNTJE Hamburg GERMANY PHILIPP UND KEUNTJE
Hamburg
GERMANY
THE JANNE WALK
ODDSET - SVENSKA SPEL / THE JANNE WALK
PERFECT FOOLS Stockholm SWEDEN PERFECT FOOLS
Stockholm
SWEDEN
CROSSABILITY
SALVADOR ASSOCIATION / SALVADOR ASSOCIATION
PARTNERS Lisbon PORTUGAL PARTNERS
Lisbon
PORTUGAL
CHASE THE EXERHIGHS
BJÖRN BORG / SPORTSWEAR
NORD DDB Stockholm SWEDEN NORD DDB
Stockholm
SWEDEN
THE UNIVERSITY OF GHENT EXPERIMENT
GHENT UNIVERSITY (UGENT) / UNIVERSITY
MORTIERBRIGADE Brussels BELGIUM MORTIERBRIGADE
Brussels
MORTIERBRIGADE DIGITAL MANUFACTURE
Ghent
BELGIUM
MUSEUM OF ROMANTICISM
IKEA / IKEA LIVING ROOMS
McCANN SPAIN Madrid SPAIN McCANN SPAIN
Madrid
SPAIN
Bronze
SCORPION SKIN EDITION
FIAT & ABARTH / FCA THE NETHERLANDS / ABARTH
LEO BURNETT AMSTERDAM THE NETHERLANDS LEO BURNETT AMSTERDAM
THE NETHERLANDS
BOOBLESS BABE
EKSTRA BLADET / NEWSPAPER
HJALTELIN STAHL PART OF ACCENTURE INTERACTIVE Copenhagen DENMARK HJALTELIN STAHL PART OF ACCENTURE INTERACTIVE
Copenhagen
DENMARK
#BODYCANTWAIT
HANDICAP INTERNATIONAL / HANDICAP INTERNATIONAL
HEREZIE GROUP Paris FRANCE HEREZIE GROUP
Paris
FRANCE
Short List
THE WALL
BETV / BROADCASTING
HAPPINESS BRUSSELS Brussels BELGIUM HAPPINESS BRUSSELS
Brussels
BELGIUM
UTAIR DREAM DESTINATION EXPERIMENT
UTAIR AIRLINES / UTAIR AIRLINES
FRIENDS Moscow RUSSIA FRIENDS
Moscow
RUSSIA
RAINBOW JERSEY
HUMMEL / HUMMEL
ENVISION Aarhus DENMARK ENVISION
Aarhus
DENMARK
BLACKOUT TRACK
ASICS / GEL-KAYANO 25 RUNNING SHOE
EDELMAN London UNITED KINGDOM EDELMAN
London
UNITED KINGDOM
WE ARE AN AIRLINE
KLM ROYAL DUTCH AIRLINES / AIRPLANE
DDB Amsterdam THE NETHERLANDS DDB
Amsterdam
TRIBAL
Amstelveen
THE NETHERLANDS
THE BEER BOAT
CARLSBERG / CARLSBERG NON ALOCHOLIC
BURSON COHN & WOLFE Stockholm SWEDEN BURSON COHN & WOLFE
Stockholm
SWEDEN
#FRANCEACCESSIBLE
APF FRANCE HANDICAP / NON-PROFIT / CHARITY
APF FRANCE HANDICAP Paris FRANCE BRAND STATION
Paris
FRANCE
C02 Live Shows / Concerts / Festivals
#UNWANTED
NGO WOMANS RIGHT CENTER / HUMAN RIGHTS AND GENDER EQUALITY
McCANN BELGRADE SERBIA McCANN PODGORICA
McCANN BELGRADE
MONTENEGRO
SERBIA
Short List
ADIDAS CREATORS BASE
ADIDAS RUSSIA / FOOTBALL PRODUCTS
LOUDER Moscow RUSSIA LOUDER
Moscow
RUSSIA
#FAIRBNB
BEER POINT / PUB
KINOGRAF Kiev UKRAINE KINOGRAF
Kiev
UKRAINE
LA SUITE 345
ACCOR HOTELS / ACCOR HOTELS
HAVAS SPORTS & ENTERTAINMENT Paris FRANCE HAVAS SPORTS & ENTERTAINMENT
Paris
FRANCE
DAVE - OFFICIAL COMMENTATOR OF VICTORIOUS FESTIVAL
DAVE / UKTV / DAVE (BRAND)
GLOBAL MEDIA AND ENTERTAINMENT London UNITED KINGDOM GLOBAL MEDIA AND ENTERTAINMENT
London
UKTV
London
UNITED KINGDOM
PATCHWORK OF DREAMS
HUMMEL / HUMMEL
ENVISION Aarhus DENMARK ENVISION
Aarhus
DENMARK
C03 Exhibitions / Installations
CABIN CURE
VISIT SWEDEN / VISIT SWEDEN
VISIT SWEDEN Stockholm SWEDEN PRIME WEBER SHANDWICK
Stockholm
SWEDEN
Short List
DANCING WITH THE STARS - ARCADE MACHINE
TV 2 DENMARK / DANCING WITH THE STARS - ARCADE MACHINE
TV 2 DENMARK Copenhagen DENMARK TV 2 DENMARK
Copenhagen
DENMARK
WHY NOT NOW
SEAT / "WHY NOT NOW" CONVERSATIONAL BRAND EXPERIENCE
MEDIAMONKS Amsterdam THE NETHERLANDS C14TORCE
Paris
FRANCE
MAKE BLOOD CANCER VISIBLE
JANSSEN / BLOOD CANCER AWARENESS
JANSSEN High Wycombe UNITED KINGDOM PUBLICIS LIFEBRANDS
London
PAUL COCKSEDGE STUDIO
London
UNITED KINGDOM
TOP ART
LAND ROVER / RANGE ROVER EVOQUE CONVERTIBLE
JAGUAR LAND ROVER MADRID SPAIN GEOMETRY GLOBAL
Madrid
SPAIN
HYUNDAI PAVILION 2018 PYEONGCHANG WINTER OLYMPICS
HYUNDAI MOTOR COMPANY / HYUNDAI PAVILION (AUTOMOBILE BRAND EXPERIENCE SPACE)
HYUNDAI MOTOR COMPANY Seoul SOUTH KOREA HYUNDAI MOTOR COMPANY
Seoul
ASIF KHAN
London
SOUTH KOREA
UNITED KINGDOM
Short List
KONE VR ESCALATOR THE MOST UNEVENTFUL VR EXPERIENCE EVER MADE
KONE OYJ / KONE 24/7 CONNECTED SERVICES FOR ESCALATORS
HASAN & PARTNERS Helsinki FINLAND HASAN & PARTNERS
Helsinki
KONE
Espoo
FINLAND
RECRUITING CAR
VOLVO / VOLVO S90
FAMOUSGREY BRUSSELS BELGIUM FAMOUSGREY BRUSSELS
BELGIUM
BOUCHERON: A TRADITIONAL JEWELRY HOUSE CONNECTS WITH ITS AUDIENCE USING PHYGITAL
BOUCHERON / JEWELRY
EMAKINA Brussels BELGIUM EMAKINA
Brussels
BELGIUM
THE JÄGERMEISTER PLATZHIRSCH
JÄGERMEISTER / JÄGERMEISTER
DIRK&PHILIP KOMMUNIKATION Berlin GERMANY WHITE RABBIT
Berlin
GERMANY
CAR COMMERCIAL TO GO
CENTRAAL BEHEER / CAR INSURANCE
DDB Amsterdam THE NETHERLANDS DDB
Amsterdam
TRIBAL
Amstelveen
THE NETHERLANDS
Short List
THE BEST CHAIR
MERCEDES-BENZ IO / THE BEST CHAIR
COMON Lisbon PORTUGAL COMON
Setúbal
PORTUGAL
RE:IMAGINE STREET ART
SAMSUNG / SAMSUNG MOBILE
CHEIL GERMANY Frankfurt GERMANY CHEIL GERMANY
Frankfurt
GERMANY
MERCEDES-BENZ G-CLASS – THE AMBER CUBE
MERCEDES-BENZ / MERCEDES-BENZ G-CLASS
ANTONI Berlin GERMANY ANTONI
Berlin
GERMANY