FREE DEMOCRATS "DARK DIARIES"
Title | FREE DEMOCRATS "DARK DIARIES" |
Brand | TBC |
Product/Service | TBC |
Category |
A01. Creative Effectiveness |
Entrant
|
HEIMAT Berlin, GERMANY
|
Idea Creation
|
HEIMAT Berlin, GERMANY
|
Production
|
HEIMAT Berlin, GERMANY
|
Credits
Matthias Storath |
HEIMAT, Berlin |
Chief Creative Officer |
Guido Heffels |
HEIMAT, Berlin |
Chief Creative Officer |
Andreas Mengele |
HEIMAT, Berlin |
Chief Strategy Officer |
Felix Steiner |
HEIMAT, Berlin |
Art Director |
Martin Glöckner |
HEIMAT, Berlin |
Art Director |
Tim Krieger |
HEIMAT, Berlin |
Art Director |
Bogdan Rackow |
HEIMAT, Berlin |
Art Director (Junior) |
Karolin Saak |
HEIMAT, Berlin |
Account Manager |
Elisabeth Treichel |
HEIMAT, Berlin |
Account Manager |
Olga Söderlund |
HEIMAT, Berlin |
Account Manager |
Kerstin Kraus |
HEIMAT, Berlin |
Creative Services |
Sven Goldbach |
HEIMAT, Berlin |
Social Media Manager |
Alex Thumwood |
HEIMAT, Berlin |
Concept |
Daniel Rosenthal |
Daniel Rosenthal |
Photography |
Chris Gerlach |
HEIMAT, Berlin |
Final Artwork |
Lisa Teichmann |
HEIMAT, Berlin |
Final Artwork |
Björn Schubert |
HEIMAT, Berlin |
Print Production |
Charlotte Kühn |
HEIMAT, Berlin |
Agency Producer |
Jonas Schubert |
HEIMAT, Berlin |
Editor |
Jonas Harmsen |
HEIMAT, Berlin |
Editor |
Berkan Ustalar |
HEIMAT, Berlin |
Social Media Manager |
Marcel Neumann |
Mokoh Music |
Composer |
Stephan Moritz |
Mokoh Music |
Composer |
Please provide a 500 word summary of your entry below.
2017 is a year, where major parts of the German public lost trust in politics. In times of fake news and a new age of populism, nobody knows what’s real in politics anymore. The Free Democrats wanted to change that.
"The Dark Diaries“ is a 14.000 piece documentary by the renowned war and crisis photographer Daniel Rosenthal, giving a brutally honest insight into the Liberal Democrats' campaign. Even in their darkest moments, unfiltered with all flaws.
A story about fail, fights, arguments, attacks, hope and hate-posts from the radical right wing.
We published the documentary accross all channels. Starting with social media, posters, a multimedia Instagram reportage and an 85 second film. And then „The Dark Diaries“ became more than a documentation and sparked a discussion about politics and authenticity.
The Social Media campaign generated more than 125million impressions with more interactions than all of the other parties as a whole. The viral success of the campaign lead to Christian Lindner beeing the most-googled politician and highlights the outstanding success. Thereby, the “Dark Diaries” became more than a documentation an sparked a discussion about politics and authenticity. In the end the small party reached a historic result and proved that the truth still can pay off.