2018 Creative Effectiveness

Title Brand Product / Service Entrant Company Location Award
A01 Creative Effectiveness
GIVE THE RAINBOW
SKITTLES, MARS / SKITTLES
adam&eveDDB London UNITED KINGDOM
Grand Prix
BUSTER THE BOXER
JOHN LEWIS / CHRISTMAS GIFTING
adam&eveDDB London UNITED KINGDOM

Award

XBOX DESIGN LAB ORIGINALS: THE FANCHISE MODEL
MICROSOFT / XBOX DESIGN LAB
McCANN LONDON UNITED KINGDOM
Short List
NO MORE EXCUSES
HEINEKEN / HEINEKEN
PUBLICIS ITALY Milan ITALY

Award

A02 Creative Effectiveness for Good
THE HUMAN BILLBOARD
LE CRAN / ANTI RACISM CAMPAIGN
LEO BURNETT FRANCE Paris FRANCE
Short List